Director Marketing

Resume

SUMMARY:

Extensive managerial and creative experience with liquor, soft

drinks, cosmetics & toiletries, automobiles & trucks, fast food, and

government accounts. A versatile Creative Director who

provides vision, leadership and hands-on experience. Has held senior

positions at both general

market and multicultural advertising agencies. Excels at developing

creative strategies, new

product launches and is adapt at building long-term profitable client

relationships. Co-founded Lockhart & Pettus, which was once the nation's

third largest full-service minority-owned advertising agency.

Established and managed various departments and processes and has

outstanding presentation and leadership skills.

2006 - 2007 Creative Director BRAND ARCHITECTURE INTERNATIONAL

BAI was a standalone brand consultancy unit of TBWA\CHIAT\DAY - New

York. It provided

strategic branding advice as well as creative solutions.

. Revitalized the Seagram's Gin "Urban Elegance" advertising

campaign.

. Brand Week names Seagram's Gin a "Top-10 Super Brand" in its

Spirits category

and designates Seagram's a "Mover & Shaker".

. Established the creative signature for all Seagram's Gin

brands.

. Lead creative efforts for all Seagram's Gin brands - Seagram's

Gin, Seagram's Twisted

Gin and Seagram's Gin & Juice.

. Lead brand development and launched Seagram's Distiller's

Reserve Gin, a Seagram's

line extension.

. Managed all internal and external creative teams assigned to

the Seagram's account.

. Oversaw all illustrators, retouching, mechanical development

and press production.

2005 - 2006 Creative Consultant BRAND ARCHITECTURE INTERNATIONAL

. Teamed with BAI's Strategy Director and Martell Cognac's

marketing team to establish

the brand strategy for the launch of Martell "Noblige" Cognac.

. Developed the creative strategy, positioning and campaign for

Noblige Cognac.

. As a result of the campaign, Noblige Cognac captured

incremental business from both

Hennessy and Courvoisier, and significantly surpassed pre-

launch goals.

. Oversaw photo shoots, retouching, mechanical development and

press production.

2004 - 2005 Freelance

Clients: Carol H. Williams Advertising, GlobalWorks

1998 - 2004 SVP, Creative Director THE CHISHOLM-MINGO GROUP

Hired as a Creative Consultant to assist the Creative Director with

existing CMG business. In 2000,

joined the agency as an ACD, with responsibility for Denny's

Restaurants, General Motors and

GMC Trucks. And, in 2002 promoted to SVP, Creative Director.

. Increased billings from existing accounts - Denny's

Restaurants, General Motors,

GMC Trucks and Royal Caribbean International.

. Added another $20M in billings with new business wins from the

U.S. Postal Service,

Cablevision Optimum Online and Amtrak.

. Oversaw all internal and external creative teams. Direct

reports included print and

broadcast production, internal studio, and art buying.

1997 - 1998 Freelance

Clients: Young & Rubicam, Stedman Graham, Inc., BBDO, Matlock &

Associates, A.P. Products.

1977 - 1997 Founder, EVP, ECD LOCKHART & PETTUS, INC.

Co-founded by an art director/writer team, Lockhart & Pettus was a

force in the African American advertising agency community, handling

clients like Chrysler, Pepsi, KFC, Panasonic and Carson Products. Its

reputation was built by the excellence of its creative, but it also

collected numerous

accolades for its marketing expertise. During the 80's and well into

the 90's, L&P was the nation's

third largest African American owned agency.

. Co-managed a $50M agency, built from the ground-up.

. Hands-on Creative Director who provided vision, leadership and

experience with new

product development, new business efforts and the building of

long-term client relationships.

. 19 year relationship with Carson Products Co., makers of Dark &

Lovely Products.

. Oversaw all creative services. Direct reports included print

and broadcast production,

art studio and art buyers.

1970 - 1977 The Early Years

Agencies: Foote, Cone & Belding, The Black Creative, Ketchum MacLeod

& Grove, Niefield, Paley, Doyle Dane Bernbach

EDUCATION

School of Visual Arts, NYC Community College, High School of Art &

Design

AFFILIATIONS

The Art Directors Club - New York

AWARDS

Communication Arts, Telly, CEBA, and Golden Spike Awards

p: 201-***-**** m: 201-***-**** e: ***.******@*******.*** web:

www.tedpettuscreative.com

Recommendations

Paul Campbell, VP Global Brand Manager, Pernod Ricard, USA - 646-***-****

"Ted delivered outstanding creative and effectively managed the print

development process making all key

deadlines. He was very responsive to our needs however he was not afraid to

express his misgivings if he

felt the direction provided departed from our stated strategy, which had

been built on solid consumer

insight." - Top qualities: Great Results, On Time, Creative

Herb Kemp, Former Executive VP, The Chisholm Mingo Group, Inc. - 203-858-

0263

"Ted is true renaissance advertising man whose collaborative, strategic

managerial approach inclusive of clients account team members,and or other

internal agency departmental disciplines could consistently

be relied upon to generate comprehensive creative strategically driven

problem solving business solutions for the agency's clients."

Alicia Harris, Former Copywriter, The Chisholm Mingo Group - 973-***-****

It has always been a great pleasure working with Ted, both in a full-time

and freelance capacity. He is

creative, intuitive, and focused on the "big picture." As an art director,

his experience translates into creative wisdom in building great campaigns

and producing outstanding work. As a creative director, he offers the

knowledge many seek and the results few attain."

Shawn Arthur, Former VP Associate Creative Director, Matlock Advertising &

PR - 770-***-****

"One of the most rewarding opportunities in my career was to work directly

under Ted. His vision, leadership and mentoring skills impacted me into how

I conduct business today. Even after many years of not directly working

with him he continues to provide guidance and knowledge. The integrity and

strength of character

he assumes is unmatched in my 20 years in the industry."

Bud Liebler, Owner The Whitney, former Chrysler Executive, Public

Relations/Communications/

Marketing at Chrysler Corporation - 248-***-****

"Ted is a strong creative and strategic thinker who delivered on his

promises and was reliable to do what

he said he was going to do. He was well liked and respected by his clients

and his in-house colleagues."

Dan Charna, ?VP of Operations, Glory Foods - 614-***-****

"Lockhart and Pettus, was hired as a marketing consultant and helped us

develop our introductory

marketing strategy, packaging elements, logo design, and advertising

campaigns. 18 years later, we still

use many of the creative elements that Ted was instrumental in developing.

I highly recommend Ted for

his creativity, strategic thinking, and marketing savvy."

Conrad Randall, Creative Director/Writer, Harlan Media - 570-***-****

"Having known and worked with Ted Pettus for many years, I can say

unequivocally that he is the consummate creative director. I can also

attest to his uncompromising integrity and strength of character. Ted leads

by example, using his gift for concept development and design to create

award-winning ad campaigns. He also possesses the rare ability to help his

staff tap into their creative "inner child" and produce outstanding ideas.

Bottom line? He's a great talent. He's also one of my favorite people on

the planet! And I highly recommend Ted Pettus to any company that wants to

grow, win a truckload of awards, and earn a reputation for producing great

creative work."

Kenneth Barboza, Owner, Ken Barboza Associates Inc. - 212-***-****

"Ted Pettus is a Creative Director and one of the advertising giants of the

industry. I've worked with him and

for him on numerous projects over the past 25 years and there is no one in

the industry that I speak higher of. Creatively, we've worked on a wide

range of accounts and Ted always brought his A game to the table. In this

business it's not only important to have talent but it's also important to

have integrity and Ted has carried both as a badge of honor. You don't find

his type of advertising knowledge and experience in this day and age. If

your project is important to you - place it in the very capable hands of

Ted Pettus"

Bruce Ley, Former VP Marketing, Wendy's International - 614-***-****

"Ted is a business, marketing professional leading a great team of people.

He and his partners developed

national marketing and advertising programs for Wendy's that drove sales

and helped the company enter

new markets. He is extremely talented. If you don't hire him, your

competition will. So, be happy or

beware." Top qualities: Great Results, Personable, Creative.

p: 201-***-**** m: 201-***-**** e: ***.******@*******.*** web:

www.tedpettuscreative.com

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