Project Manager Account Executive

Diane Garlasco

***-** ******

West New York, NJ *7093

Home Phone: 201-***-****

Cell Phone: 201-***-****

************@***.***

Employment

ASPEN MARKETING SERVICES, MORRISTOWN, NJ

*/****-

Project Manager/Sr. Account Executive, AT&T

4/2008

• Responsible for managing the creative process of print ads, point-of-purchase, promotional materials and

prepaid card packaging for the Military branches and PrePaid Card areas of AT&T.

-Meet with Client to review scope of project

-Direct Creative Staff on Project and Brand Development

-Manage project routing internally including Creative Director, Desk Top and Proofreader

-Gain all final approvals from Client and release to printer.

-Resolve any printing or artwork problems with vendors.

-Organize and file all job jackets

• Participate in set up of Photo shoots.

• Primary liaison for all Client projects and requests

• Monitor media plan and release all materials to publications.

• Handle all budgets and invoicing including estimates, budget reports, project reports and invoice reports.

• Run Weekly status meetings both internally and with Client updating all projects.

EAST WEST MARKETING GROUP, NY, NY

8/2005-

On-Site Project Manager, Design Center, Kraft Foods, East Hanover, NJ

8/2006

• Responsible for packaging projects for the Import/Export Group making sure all copy and design are

compliant with US regulations for all products being imported. Products include chocolate, cookies and

beverages.

-Participate in project kick-off meeting with Clients in U.S. and Overseas to gather project details

-Oversee designer work flow.

-Order UPC codes and test to assure codes scan.

-Discuss and review all concepts with designer before presenting to Client.

-Proofread all concepts from each round of creative presentation through final approval for release to

printer.

• Oversee projects for Export of product from country to country. Insure language translations and

regulations are met for all countries.

• Manage the creative process of copy and design changes with designers.

• Prepare estimates and invoicing for Client.

• Monitor and order supplies for Design Center

THE INTEGER GROUP- EDISON, NJ

1/2001-

Account Supervisor, Coors Brewing Co.

10/2002

• Managed the creative process for POP, display elements and merchandising projects for the Northeast

Division of CBC as well as individual Wholesale Distributors.

Meet and negotiate with vendors for merchandising programs.

-Approve all prototypes for manufacturing.

Develop and facilitate Seasonal Merchandising Programs for Sales Force to gain display placement.

• Responsible for executing the New England Patriots sponsorship which included overseeing the

development of signage, point of sale and merchandise for stadium and retail use. Also fulfilled contract

requirements for Boston Red Sox

• Assisted in the decision making process and tracked how radio, print and out-of-home media dollars

were spend for each of the 35 Wholesalers in my territory

Oversaw the management of each individual Wholesaler’s media and POP budget

• Assisted in setting up and working booth at Coors National Sales Convention

Planned and Coordinated the annual CBC Golf Outing at TPC in Hartford, CT to raise money for St.

Jude’s Research Hospital

1/2000- BERENTER GREENHOUSE AND WEBSTER - NY, NY

11/2000 Account Supervisor, ToyBiz

• Managed the creative process for boys and girls toys television commercials

• Attended focus groups and reviewed data to make effective creative decisions

• Oversaw the legal and network clearance, in addition to coordinating the trafficking of commercials

• Developed and managed budgets and billing

ARNOLD ADVERTISING - NY, NY

1995-

Account Executive, McDonald’s Corporation

1999

• Orchestrated the production of broadcast and print materials for local McDonald Promotions, which

included POP, Free standing inserts, sweepstakes and tie-in promotion materials

• Assisted in developing and maintaining 37MM advertising and marketing budget

• Worked closely with Media dept on spending of television, radio, out-of-home and print spending. Also

reviewed all add-value proposals

• Filed in for Broadcast Traffic Manager when necessary

• Managed and fulfilled sponsorships with local sports teams, including Mets, Jets, Nets, Devils and

Islanders which also included tie-in promotions, ticket programs, hospitality, and clinics. Also managed

fulfillment of contracts with Madison Square Garden and The Meadowlands Complex

• Organized and implemented the annual golf tournament for more than ten years for Ronald McDonald

House

McCANN-ERICKSON USA - NY, NY

1991-

Field Account Executive, McDonald’s Corporation

1995

• Managed execution of both local and national promotions in close association with McDonald’s

Corporation

• Collected and analyzed the results of special promotions

• Effectively managed a multi-million dollar budget

• Organized national and local outdoor campaigns

• Implemented local store marketing to optimize sales in territory

• Worked on promotions, which included the production of television, radio and point-of-purchase

displays

• Organized and manned booths on behalf of McDonald's at participating trade shows

LAURENCE CHARLES FREE & LAWSON - NY, NY

1986-

Account Coordinator, McDonald’s Corporation

1991

• Maintained McDonald’s annual promotional calendar as well as developed monthly calendars for

restaurant and agency uses

• Coordinated the ordering and delivery of national point of purchase materials for franchisees

• Effectively maintained the McDonald’s franchisee and restaurant database

DOREMUS & COMPANY/MARKETSHARE - NY, NY

1982-

Administrative Assistant

1985

• Provided administrative support to account executives

Education BERGEN COMMUNITY COLLEGE - Paramus, NJ

Associate in Applied Science degree in Business

References Available upon request

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