KEISHA M. KINNEY
678-***-**** *********@*****.***
MARKETING SPECIALIST
Innovative professional possessing over ten years of success creating and launching new sales/
marketing, and product strategies for industry leaders such as Siemens IT Solutions and The
Home Depot. Career highlights include handling key products representing over $3 million in
sales, Peak Performer Award for contributions to top performing sales department, and managing
sales/marketing staff of eight. Value offered to your company:
Marketing ~ Project Management ~ Communications ~ Client Relations ~ Budgeting
~ Public Relations ~ Quality Assurance~ Event Planning
PROFESSIONAL QUALIFICATIONS
Siemens IT Solutions Alpharetta, GA 2007 - present
Project Manager
• Key member of functional project team to launch new functionality in IT solutions to
Siemens subsidiaries
• Liaise with core groups such as Senior Project/Product Management, Solution architects
and Global Technology team to implement annual road map objectives.
• Coordinate procurement of internal change orders, process purchase approvals and
follow through to ensure receipt of all approvals.
• Produce status reports for all contract change requests and RFPs.
The Home Depot Atlanta, GA 2006 - 2007
E-commerce Marketing Analyst
• Integrated initiatives with internal partners in Marketing, IT, Merchandising, Operations, and creative
agencies
• Created and executed cross-functional test plans for the e-commerce site.
• Managed marketing calendar and quality assurance projects, and consulted with
management, staff and business stakeholder through project life cycle.
• Developed and updated promotional and marketing schedules as well as monitor &
report out daily campaign progress.
• Managed agency partners to ensure effective planning and execution of projects.
• Researched and tracked online impressions of product launches and promotions to
ensure their overall effectiveness on the market.
• Managed all day-to-day execution and planning for online media initiatives alongside
interdepartmental cross functional teams for weekly launches on individual category
pages, along with Homepage, Affiliate and Email Channels.
Summit Marketing Atlanta, GA 2003 - 2006
Marketing & Program Developer Interim Sales Support Manager
• Managed over $800,000 of inventory resulting in over $3 million in sales.
• Supervised team of 6 full-time and 2 part-time customer service representatives, reducing
turnover by 20% in just six months.
• Created and implemented customer service procedures resulting in 15% increase in
efficiency and productivity in sales department.
• Coordinated development of online e-commerce sites between account executives and
client from project initiation to completion.
• Generated and managed reports on product performance and recommend buys to client.
• Obtained and negotiated contract pricing by collaborating with current vendors.
• Maintained and enhanced client/supplier relationships and provided exceptional customer
service, problem solving and accurate order entry.
• Developed proposals that met budgetary goals and manage projects through completion.
• Liaison between sales and IT department to ensure deadline programs and events were
completed in a timely manner.
Atlanta Magazine Atlanta, GA 2002 - 2003
Marketing Intern
• Assisted with launch of corporate and consumer events, including “The Condo Tour
Collection: The Ultimate Intown Living Tour” and “Best of Atlanta”.
• Coordinated and managed volunteer staff and handled attendee and VIP guest RSVPs
and information desks.
• Assisted with development of public relations campaigns promoting the magazine to
local media and soliciting information from local businesses.
• Designed and coordinated meetings and special events for Atlanta Magazine sponsors,
including planning and event management.
The J&A Marketing Group Atlanta, GA 2002
Sales Representative
• Conducted B2B sales, effectively communicating with the organization to ensure
accurate, timely processing of jobs.
• Managed client accounts and marketed products to prospective and existing clients.
EDUCATION
GEORGIA SOUTHERN UNIVERSITY Statesboro, GA
Bachelor of Business Administration: Marketing 2001