Manager Project

DANIEL T HERRON

Austin, TX

(PH) 512-***-**** (EMAIL) ***@*******************.*** (ONLINE)

LINKEDIN.COM/IN/DHERRON

March 22, 2010

Confidential

Re: Marketing Manager Position

Attn: HR Manager,

My r sum is enclosed in application for the position of Marketing Manager.

In reviewing it, you will find skills and exceptional marketing experience

well suited to your requirements.

In my vast array of marketing communication and media skills and

experience, I am able to manage the development and production of Social

Media, Marketing, and PR campaigns, website maintenance, and publications,

develop brand concepts, have the ability to work effectively as a team

member, interact cooperatively with both world-wide vendors and clients,

and to facilitate the completion of projects from concept through delivery

with a focus on quality. I am confident these strengths will make me an

immediate asset to your team.

. Web 2.0, Social Media Marketing, SEO, SEM, PPC, Google Analytics, Link

Building, Keyword Research, Reporting, ad copy, meta data, blogs:

Facebook, Twitter, Worpress

. E-mail Campaigns-ESPs, develop e-mail marketing programs, content and

design, lead nurturing, lead scoring, market segmentation, performance

metrics and website activity.

. Managed marketing communications activities for the GE Energy Western

Hemisphere Division, US, UK, Canada, Latin America (coordinating with

corporate functions, internal Sales Divisions, Creative Services,

Advertising Agency and PR agency)

. Skilled in art direction, creative development and graphic design

skills to conceptualize, design and create innovative, original and

creative PR and marketing materials

. Expert skills in Adobe Creative Suite CS4 and Final Cut Pro;

Developed, distributed and maintained media placement, production and

trafficking

. Skilled in planning, implementation and post-implementation assessment

for trade show events, employee training, executive meetings, and

employee functions

. Experienced in both strategic and project management and strategic

direction, including planning of sales products and product

development

. Print and broadcast media planning, managing media budget, media

placement and ROI

Thank you for your interest. I would like to discuss with you directly how

I can contribute to the growth and success of your organization, and look

forward to speaking with you soon.

Sincerely,

Daniel T. Herron

Enclosure: r sum

DANIEL T HERRON

Austin, TX

(PH) 512-***-**** (EMAIL) ***@*******************.*** (ONLINE)

LINKEDIN.COM/IN/DHERRON

MARKETING COMMUNICATIONS PROFESSIONAL

Multi-faceted Marketing Communications Professional with expertise in all

internal and external marketing communications. Experienced in developing

and driving marketing strategies for consumer and B2B companies.

Consistently recognized for strategic, creative, writing skills, and

creative passion.

Areas of expertise:

. Branding, Marketing, Communications.

. Web 2.0 social marketing, E-mail Campaigns SEO, SEM, PPC, Google

Analytics, media placement, production and trafficking, brand

messaging, public relations, photography, video production and

editing, brochures, product data sheets, collateral, executive

presentations, advertising, promotions, web content, trade shows,

technical seminars, and customer events.

. Expert Software Skills: Adobe CS4 Creative Suite, Photoshop,

Illustrator, InDesign,

. Lightroom, Dreamweaver, Flash, Acrobat, Drupal Web Sites/CMS, Vertical

Response

E-mail campaigns, HTML, PowerPoint, Word, Excel, Quark, Final Cut Pro,

and Avid in Mac and Windows platforms.

. Photographer and Advanced Digital Image Editor with expert skills in

Photoshop. Accomplished in photo illustration, retouch, color

correction, and special effects.

. Creatively self-motivated, positive, and enthusiastic team player with

skills spanning photography, illustration, and production.

PROFESSIONAL EXPERIENCE

GE Energy, Austin, TX 2007 to 2009

Marketing Communications Leader

. Managed all marketing communications activities for the Western

Hemisphere Division US, UK, Canada, and South America (coordinating

with corporate, internal Creative Services, ad and PR agency).

. Developed Collateral: brochures, fact sheets, flyers, CDs, pitch

packs, graphics, selector guides, application guides; Tracked

Competitive intelligence: organization's competitors, and monitored

their communications activities; Distributed co-op programs: promote

key products, create ads, flyers, articles, education; Newsletters:

internal and external.

. PR: press releases, Q&As, key messages, graphics, contributed

articles, customer references, editorial opps/story ideas, industry

award nominations, press kits, briefings/tours, story placement,

coverage tracking; Product launch support: key messaging, PR

activities, collateral, global translation coordination,

web/announcement calendar updates.

. Trade shows and events: booth, demos, signage, staffing, coordination;

Special promotions: direct mail/eDirects, giveaways, videos;

Coordinated budget related to organization's Marcom activities.

ABC News, KVUE-TV, Austin, TX 2006 to 2007

Graphic Designer

. Designed motion graphics, illustrations, animations and elements as

requested by directors & producers.

. Demonstrated artistic versatility by generating a variety of ideas and

concepts for each assignment by utilizing extensive expertise in

Photoshop, Illustrator, Final Cut Pro, and After Effects.

Capital Metropolitan Transportation Authority, Austin, TX 2002 to 2005

Marketing Specialist

. Performed design and production of four-color marketing collateral

including presentations, newspaper ads, schedules, flyers, brochures,

branding and signage.

. Shot digital and film photography for covers, ads, editorial, and the

company's Web site. Organized the preparation, output, and quality

control of electronic files for 4-color printing, offset, and digital

printing presses. Managed all project estimates and costs. Performed

daily maintenance of the website.

Daniel T. Herron Page 2

IBM, Austin, TX 1999 to 2001

Project Manager, Graphics

. Directed art projects and design of all internal and external

presentations and visual communications for internal departments. Shot

photography for collateral materials.

. Supervised the art department consisting of a staff of graphic

designers, illustrators, and web designers, delegating and scheduling

work to ensure production deadlines were met.

. Managed acquisition and management of vendors, supplies, software, and

hardware.

Strong Advertising Agency, Intermark Group Inc, Oklahoma City, OK 1996 to

1999

Marketing Manager

. Designed newspaper ads and photo layouts for newspaper circular.

. Managed TV commercial shoots, scripts, product placement and talent.

. Coordinated in-store displays/merchandising, promotions, vendors and

co-op with manufacturer's reps while maintaining project flow; managed

schedules and deadlines.

. Contributed to an 18 percent increase in sales by successful

management of advertising programs for a retail-automotive ad account,

Bob Howard Autogroup.

Education

Bachelor of Arts in Mass Communication; Public Relations

University of Central Oklahoma; Edmond, OK 1994

Certifications

University of Texas; Austin, TX

Managing Projects . Time Management . High-Tech Marketing . Public Speaking

. Publication Design . A+ Certification (ACC) . Small Business Marketing

(ACC)

Portfolio & Demo Reel

Design, photography, and writing books available upon request.

Design Portfolio - http://www.herroncreativeworks.com/

LinkedIn - http://www.linkedin.com/in/dherron

Awards

Awarded Distinguished Service Award, Adwheel Award for best campaign,

and national APTA photo award.

Affiliations

American Society of Media Photographers;

National Association of Photoshop Professionals

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