Brian M. Steffen
**** **** *** ***** ***********, UT 84663
Home: 801-***-****, Cellular: 801-***-****, E-Mail: ********@***.***
Executive Summary
* Eight years experience in business management, including: marketing,
training, growth, and customer service in a fast-paced environment;
demonstrated record of success in improving efficiency, increasing
productivity, and generating increased revenue while lowering costs
* Designed and implemented the corporate marketing plan for over 60
facilities owned by The Ensign Group, a public, multi-million dollar
firm in the healthcare industry
* Three time recipient of Enterprise Rent-A-Car Branch Exceptional
Achievement Award
* Master of Business Administration, Marketing, Brigham Young University
Marriott School-#22 ranked MBA program in the nation (Business Week)
Career Profile
The Ensign Group, Santa Rosa, CA
2008
MBA Summer Intern
. Designed and implemented the corporate marketing plan that is currently
in use by over 60 facilities
. Developed a marketing plan tool to guide Ensign Administrators in
designing future marketing plans
. Directed training seminars for the marketing staff of multiple
facilities
. Created and implemented satisfaction surveys for customers and staff
. Conducted medical supply research which lowered operating costs by an
average of 17% across six facilities
Chrysler Financial, Salt Lake City, UT
2008
Team Lead-MBA Market Research Field Study
. Conducted consumer insight market research by designing an online
survey and collecting over 800 responses
. Presented findings and recommendations to Chrysler Financial Bank CEO
to aid them in the development of a new high-yield, online banking
product
Enterprise Rent-A-Car, Las Vegas, NV
Branch Manager
2004-2007
* Received three Exceptional Achievement Awards and six Fleet Growth
Awards by consistently finishing the fiscal year as one of the top
performing offices in Nevada
* Responsible for a 29% increase in operating profit due to lowering
costs, increasing sales, and training staff
* Increased fleet size 37% by direct marketing to local business owners
to gain customer referrals and implementing a monthly marketing matrix
for each employee
* Increased protection package sales by 31% by training and motivating
sales team
* Achieved a region-best 87% customer service score-an increase of 24%
from previous performance-by training employees to give top quality
service and personally managing customer complaints
* Reduced costs over $110/car by collecting all past-due balances and
minimizing risk of additional bad debts
* Promoted 11 employees to positions of leadership at other offices
through strategic leadership and guidance
* Achieved 100% employee retention by developing a strong team
environment and fun place to work
Assistant Manager
2002-2004
. Promoted four times as an Assistant Manager to larger offices by
consistently exceeding performance expectations
. Member of Enterprise FOCUS Team responsible for establishing work/life
balance for over 900 employees by communicating employee concerns to
upper management and planning family-friendly events for employees
Management Trainee
2001-2002
. Received the only "exceeds requirements" review for first-year employees
that fiscal year
. Exceeded corporate expectations by completing all requirements and tests
for promotion in the first ten months
Education
Brigham Young University Marriott School, Provo, UT
2009
Master of Business Administration, Marketing Emphasis
* Academic Scholarship
* Vice President of Program Enhancement and Recruitment-MBA Marketing
Association
Southern Utah University, Cedar City, UT
1999 Bachelor of Science, Business Administration,
Marketing Minor
* Leadership Scholarship
* Life-Loyal Member of Sigma Chi International Fraternity