Sales Customer Service

Anita Fontana

**** *********** **. . ************, ** 44131

*******@**********.*** . 216-***-****

http://www.linkedin.com/in/anitafontana

Marketing and Project Management Professional with proven expertise and

experience in engaging in business development and strategic growth.

Results-driven leader that embraces change and challenges. Extensive

experience in consumer goods and retail environment with exceptional skills

in engaging in joint ventures and strategic partnerships. Innovative

problem solver with extraordinary communication skills, P&L aptitude and

creative marketing strategies.

B-to-B Marketing & Sales Strategic Business Planning Market Identification &

Trends

Creative Leadership Marketing / Advertising POS Sales Analysis & Trends

Strategies

Budgeting & Expense Contract / Price Negotiations Training / Instruction

Control

PROFESSIONAL EXPERIENCE

Independent Business Consultant, Independence, OH 2006 to

2008, 2009 to Present

Marketing & Project Management

Develop and implement business strategies for clients. Conceive, design

and implement marketing and advertising promotions increasing customer

awareness and brand identity. Assist companies with business plans to gain

entry and market position into their chosen industry. Using effective sales

strategies and negotiating skills, build relationships with vendors gaining

improved pricing models. Attend CPG industry events as PR/marketing

representative.

Key Accomplishments:

. Successfully developed and executed new customer service training program

enhancing customer service levels resulting in 175% increase in positive

customer calls, emails and letters.

. Effectively executed strategy to identify methods to drive down costs by

25% in marketing and advertising department for retail client.

. Constructed and executed customer loyalty program for retail client using

POS systems data to increase shopper basket size and frequency of visits

within one month of launch.

. Create programs to gain market exposure for organizations through PR and

marketing efforts increasing brand awareness.

Discount Drug Mart, Medina, OH 2008 to

2009

Director of Advertising & Marketing

Effectively managed multi-million dollar advertising and marketing budget

for this Ohio-based retail chain of 69 stores. Responsible for continuously

evaluating new technologies and resources to eliminate redundancies and

cutting costs for a more effective and efficient department financial plan.

Directed and led team of advertising professionals to produce and deliver

weekly sales advertisements for various Ohio markets including circulars,

in-store flyers, newspaper ads, radio and TV ads. Collaborated with

management to identify new sources of revenue through marketing and

advertising.

Key Accomplishments:

. Renegotiated vendor contracts resulting in advertising budget savings of

over $1.1 million per year.

. Redesigned internal advertising IT systems to enhance department's

efficiency level saving over $200,000 in production time.

. Executed partnership with nationally known children's hospital to

increase exposure in Columbus and Dayton markets by 15% within three

months.

. Developed customer centric analysis strategy to evaluate past and current

promotions through internal POS sales data to identify effectiveness of

marketing and advertising plans.

ECRM, Solon, OH 1994 to 2006

Sr. Vice President, Marketing & Operations / Editor (1999 to 2006)

Managed over 75 employees in this consumer goods/retail event and

information technology company. Engaged and developed future vision and

business strategies with executive team by developing joint ventures and

strategic partnerships with multi-million dollar companies. Responsible

for project management, department growth strategies, budget

administration, hiring, and personal and professional development.

Conceived, composed and managed all aspects of marketing strategies and

collateral increasing awareness of company brand and recognition within the

CPG industry. Produced, managed and executed 27+ magazines a year including

the writing of CPG category-specific articles, Nielsen/IRI POS data

analysis and advertising sales.

Key Accomplishments:

. Rapid personal growth within company to executive management within a

short period of time.

. Assisted in the development of new market entry points for company

resulting in the employee growth from 4 to 175 professionals world-wide

within eight years.

. Collaborated with team to develop revenue generating cutting edge

software for CPG and retail industry resulting in 60% increase in use of

website.

. Increased contact and built rapport with senior executives at global CPG

manufacturers and retailers resulting in increased attendance at trade

events contributing to bottom line.

. Contributed to overall design and implementation of new programs and

category segments through extensive industry research resulting in future

growth of the organization.

Vice President, Merchandising / Editor (1996 to 1999)

Led team of Account Managers responsible for sales of trade events and

preparation of manufacturer and retail clients.

Key Accomplishments:

. Developed business strategies that led to growth of company's trade

events into expanded CPG categories resulting in additional revenues of

over $1 million per year.

. Assumed leadership of company's trade magazine and developed strategy to

grow global distribution of trade magazine to 27+ issues per year

resulting in additional revenue for organization.

. Developed training and career development program for Account Management

team leading to reduced attrition.

Merchandising Manager / Sales (1994 to 1996)

Engaged in cold-call and lead generated sales of company trade events.

Key Accomplishments:

. Successfully developed and executed sales program to increase attendance

at trade events by 125% in 2 years.

. Sales efforts resulted in increased attendance at trade events and

additional profit generation in excess of $500,000.

EDUCATION

. Executive MBA . Baldwin Wallace College, Berea, OH (expected

graduation 2011)

. BA, Marketing/Management . Baldwin Wallace College, Berea, OH

. Associate Degree, Information Systems . ICM School of Business,

Cleveland, OH

COMMUNITY INVOLVEMENT

. Trustee, Renee Roche Memorial Scholarship Fund, Independence, OH.

. Past trustee and board member, Independence Education Foundation,

Independence, OH.

. Past board member, Independence Chamber of Commerce, Independence, OH.

. Volunteer, Veteran's of Foreign Wars (VFW), Coats for Kids and other

various local charities.

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