Sales Executive

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Kimberlee McPherson

Summary

Dynamic, Senior Operating Executive with a proven track

record. Innovative thinker with broad-based expertise in

operations, finance and business development. Proven

ability to quickly analyze key business drivers and

develop strategies to grow the bottom line.

High-integrity, energetic leader known for ability to

envision and create successful outcomes in complex

situations. Diverse industry and functional expertise,

Areas of with a tenacious commitment to driving sales, profit and

Excellence: market share growth.

LEADING CHANGE:

- Developing New Business

- Positioning Companies

- Negotiating and Closing Deals

- Creating Winning Business Plans

- Forming Strategic Business

Alliances

MANAGING BUDGETS & PROFIT/LOSS:

- Redesigning Business Processes

- Leading and Developing Teams

- Growing Revenue and Profits

- Raising Capital

- Building Shareholder Value

Executive Built a solid track record of success leading start-ups,

Highlights: turnarounds and rapidly growing companies

STRATEGIC PLANNING:

- Turned around under-performing organization by

completely changing business model and strategy grew

annual revenues by 160% over a 10 year period.

TRANSFORMATIONAL CHANGE:

- Reinvigorated Recreational Vehicle Organization with

declining sales by developing product strategy that drove

explosive sales growth from $8M to $30M.

BUSINESS DEVELOPMENT AND SALES LEADERSHIP:

- Personally closed private and public sector contracts

for up to $10M.

CORPORATE FINANCING:

- Secured in excess of $50M in equity funding from leading

Direct and Indirect Lending sources, such as Bank of

America, GE Bank, CIT, and Deutche Bank.

CONT. PAGE 2

Career Kimberlee McPherson

Development: Page 2

EMERALD COAST RV CENTER

1996-2009

Hired to build and lead a new Recreational Vehicle

Organization. Charged with creating a financial plan to

reach revenue and expense goals. To find and retain new

key partners and customers. To analyze I.D.S. management

software and create sound strategies and best practices

ensuring viable options for profitable results.

- Increased product revenue by 30% in the first 12 months

by mapping out new opportunities and conducting calls with

sales representatives and manufacturing representatives.

- Defined target market and developed comprehensive market

positioning, branding, and pricing strategy.

Conceived and managed low cost marketing campaigns,

building strong awareness despite limited marketing

budget. Combined carefully targeted direct mail and

E-Mail campaigns with educational executive briefings to

effectively position the brand with the targeted

demographic.

- Successfully integrated the Prime team into i-level

culture, maintaining high morale and low employee turnover

during the transition.

- Created a high-performance, high reward culture by

setting challenging individual targets, monitoring

performance and rewarding top producers.

- Achieved Platinum (Top Dealer) status with three major

manufactures within 18 months

- Exceptional ability to understand business and corporate

needs and build rapport with hiring managers. Proven

ability to Source, Select and Secure top notch candidates

for multiple concurrent positions.

Education: Penn State University

August 1980 - May 1984

B.S. in Accounting

Double Minor: Mathematics & Statistics

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