Manager Sales

Michael C. Bouteneff

** ******* **., ********, ** 10528 ? 914-***-**** ?

**********@*****.***

Summary

Strategic product marketer with history of taking on newly created roles in

organizations expanding into digital media. Experienced in direct-to-consumer online

acquisition and retention marketing, brand marketing, including search engine

marketing, email marketing, lead generation, website development, affiliate

marketing, and social media.

Experience

Gerber Life Insurance Company / Nestle Infant Nutrition, White Plains, NY

Affiliate of Gerber and Nestle Infant Nutrition; leading provider of financial

services for U.S. families.

Senior Internet Marketing Manager 2006 - Present

Internet Marketing Manager 2006 - 2009

Success & Growth: Developed strategic roadmap for Gerber Life's entry and expansion

into online media. Achieved 34% online sales growth to receive the Gerber Life

Performance Award. Helped grow Internet Marketing contribution to total business

from 8% to 20%+.

Digital Marketing: Responsible for strategic planning, campaign execution, and

performance monitoring across interactive channels to meet business goals. Manage

budget of $8 million to execute website development, search engine marketing (SEM),

search engine optimization (SEO), email, affiliate, lead generation, and social

marketing initiatives.

Social Media Strategy: Integrating social media, community development, and viral

marketing strategy to drive brand awareness, consumer participation, and sales.

Team Management: Build and lead cross functional teams consisting of internal and

external (vendors/agencies) resources to execute initiatives efficiently and

successfully.

iCrossing, New York, NY

Largest independent search engine marketing agency in the U.S.

Product Marketing Manager 2005 - 2006

Product Marketing: Identified market opportunities and defined product and service

messaging and pricing. Developed product marketing collateral, sales support

documents, web content, white papers, and press releases. Led communication plan

launch with Creative, Communications, and IT.

Product Life Cycle: Marketed iCrossing's award-winning Natural Search Engine

Optimization service, as well as Brand Shadow, Market ReSearch, and Dynamo product

lines. iCrossing was recognized as the OMMA 2005 Agency of the Year: Best in Search.

Training & Sales Support: Trained Sales and Client Services in new products and

services, and supported sales efforts with expertise and collateral. Communicated

with frontline sales teams to determine market needs and product features.

Index Stock Imagery, New York, NY

Leading source of digital images and image management solutions for consumers and

small businesses.

Product Manager 2004 - 2005

Product Management: Developed strategic roadmaps for new online products and

services. Defined features, communication strategy, positioning, and pricing.

Responsible for P&L.

Leadership: Coordinated Design, Development, and Communications teams to promote

products through email marketing, search engine marketing, and PR.

Partnership Management: Identified and managed 3rd party and OEM partnerships,

negotiated contracts.

- Continued on Next Page -

RealNetworks, Seattle, WA

Leading provider of digital media entertainment content, services, and solutions.

Product Manager Intern, Consumer Experience Group Summer 2003

Product Development: Integrated Rhapsody music service with existing Real music

service. Defined feature sets for the RealOne Player, Music Video Archive, and

online publishing application. Coordinated execution with Development, Design and

Editorial teams.

The Harry Fox Agency, New York, NY

The foremost licensing, collection, and distribution agency for music publishers in

the U.S.

New Media Coordinator, Music Licensing 2000 - 2002

Music Licensing Agent 1998 - 2000

Launched New Media: Launched the New Media Business Development department to

research emerging digital music technologies, develop new business strategies, and

partner with innovative media companies.

Product Development: Coordinated cross-functional task force to design and implement

company's first online licensing service.

Music Licensing: Managed client accounts and facilitated content licensing

negotiations for Sony, BMG, Napster.com, Rhapsody.com, Microsoft, and others..

Education

Carnegie Mellon University, Pittsburgh, PA May 2004

Master of Business Administration (MBA)

Concentrations: Marketing, Strategy

First Place, Innovation Works Marketing Case Competition

President, Media & Entertainment Club

T. Jerome Holleran Scholarship

Executive Producer: Follies (End-of-year entertainment event)

Colgate University, Hamilton, NY May 1998

Bachelor of Arts in Molecular Biology (BA)

Minor: Art

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