Marketing Account Executive

Anush Husain

**** ******* ******, *** **, New York, NY 10035

Phone: (Cell) 646-***-****

Email: *************@*****.***

Professional Experience

Macy's Inc. - Herald Square, New York, NY

(July 2007 to current)

Advertising & Marketing Coordinator - Cause Marketing (Special Events)

Apr'10 - Current

. Serve as the Cause Marketing project lead on all advertising efforts

(Development of marketing briefs, procurement of appropriate barcodes,

edit copy and exclusions, ensure advertising projects meet deadlines,

etc.)

. Manage national and regional Cause Marketing budget process.

. Manage and compile all regional distribution reports for in-store &

charity tickets.

. Coordinate the execution of all national Cause Marketing campaigns with

regional managers.

. Coordinate the execution of all regional Cause Marketing campaigns with

regional managers.

. Work with marketing effectiveness and finance teams to track results of

all Cause Marketing campaigns and regional strategies (Donations raised,

performance of coupons, etc.)

. Gather and summarize relevant customer, associate, and industry research

related to Cause Marketing

. Ensure that all contractual agreements are upheld by Macy's and their

nonprofit partners (Timely donation of funds, registration of co-venture

agreements, etc.)

. Communicate with all non-profit partners, internal teams and stores as

needed to ensure projects are effectively completed.

Advertising Coordinator Aug'08

- Apr'10

Women's Designerwear, Private Labels & Furs - (Sonya Rykiel, Rachel Roy,

Lanvin, Yoji Yamamoto, BCBG, Vintage America, INC, Alfani, Charter Club,

Grace, Elementz, Ralph Lauren, Jones NY, Ellen Tracy, and more)

. Manage merchandise turn ins for photo shoots and approvals for all print

ads in coordination with merchants in the buying office.

. Constant supervision of the creative team on every stage of ad building,

making sure designs are up to vendor requirements.

. Expedite, coordinate & follow through the ads to merchants & vendors for

review, revisions and approvals.

. Oversee to maintain & coordinate all scheduled deadlines such as model

approvals through vendors, merchandise submissions, ad approvals and

revisions & releasing files to the production & print team.

. Compose and update weekly production meeting recaps on all current

updates of ongoing ads & campaigns.

. Maintain records of all changes, approvals, releases and update project

reports.

. Work closely with stylists to facilitate & ensure all accessories to

style the looks are gathered in a timely manner.

. Ensure merchandise is shipped to studios or locations abroad on a timely

manner.

Human Resource Coordinator Jul '07 -

Aug' 08

. Plan and organize day-to-day functions for the HR in-store recruiting

body.

. Facilitate an efficient flow of traffic scheduled for group interview

sessions and manage applicant pool & job fairs.

. Communicate with respective departmental store managers and HR managers

to conduct interviews for prospective candidates for their departments.

. Ensure all new hire employee information paperwork was complete with HR

managers' approvals, and ensuring everything was processed

electronically into the system.

. Schedule new hires for training sessions.

. Fax, copy and file paperwork for former, present and newly hired

employees and ensure their information database is up-to-date with

reference to personal & professional profiles.

. Run various departmental reports for HR Managers.

. Ensure referral program incentive winners were rewarded on a timely

fashion.

. Ensure the restocking of all updated company policy guideline paperwork

at the HR Centre.

LoweWorldwide - Adcomm Ltd Jan '02- Jun '06

(Jan 2002 - July2006)

Account Executive - Advertising

. Responsibilities included adding leverage to brand development,

assessment of cost effective media procurement, relationship management

and delivery of committed output.

. Primary point of contact between Client and Agency for all briefing &

creative discussion sessions and issues affecting sales of the accounts.

. Managed and supervised the overall advertising operations for designated

brands, including executing large budget campaigns.

. Built cost effective and creative marketing strategies with an objective

to add leverage to the entire marketing goal for the brands.

. Collaborative competi-track monitoring and reporting with clients.

. Engage in bi-weekly field research/DCC- Direct Consumer Contacts to keep

a tab on the changing consumer /target market behaviour pattern.

. Arranged and contributed to discussion and briefing sessions within the

Agency to ensure the creative team was up to date and in line with the

Clients requirements.

. Drafted, maintained, organized & presented Agency presentations (for

clients), meeting minutes, brand reviews and client approvals.

. Managed relationships with outsourced entities and ensured legal

contracts were in place to support business critical systems.

. Negotiate (film director, producer, recording studio, event management

company etc) contracts to ensure value for money services.

. Managed overall budget of allocated accounts & ensure estimates and

bills were approved by financers & that both departmental and client

business continuity plans were up to date and conformed to prescribed

guidelines.

. Arranged all photoshoot sessions, selection of models & products for

both Electronic (TV) Media & Print Media.

. Supervise recording (dubbing) and editing of both audio and video input

for TV & Radio Commercials.

. Closely worked with Media buyers to make efficient allocations of TV and

radio Spots.

Major Clients at LoweWorldwide:

. Unilever Bangladesh Ltd. - PEPSODENT (Oral Care)

. Unilever Bangladesh Ltd. - FAIR & LOVELY (Skin Care)

. Johnson & Johnson, India - Powder, Shampoo & Lotion (Baby Care Range)

. Social Marketing Company (SMC) - The largest privately managed not-for-

profit social marketing organization in the world. Family Planning

products (Condoms & Oral Contraceptives)

. Nilkamal Padma Plastics Ltd-Croma - The worlds' largest manufacturer

of molded plastic furniture and crates. India and SAS Group

Bangladesh. (Outdoor Furniture)

Trainings/Workshops

Management Development:

. Leading Teams - Macy's Inc. - April 2010

. Leading Change - Macy's Inc - March 2010

. Storm your Brain - A Mental Gateway in Sunderban

4-Day Brainstorming Session & Analyzing Brands. - Sponsored by Unilever

Bangladesh Ltd. - Feb 2006

. Team Building conducted by SENSEI International - Score: A+

3 Day Interactive Training with Ranjan L G De Silva - Aug 2003

www.sensei-international.com

Personal Development:

. Making Choices - Macy's Inc - April 2010

. Power Speaking - Macy's Inc - March 2010

. Motivation & Respect: Macy's Inc. - October 2009

. Enhancing Your Presentation Skills - 2-day interactive training session.

Sponsored by NRG Limited, Dhaka. - October 2005

Functional Development:

. How to Ride the Brand Planning Motorbike - Winner of the 3-day

interactive campaign-building program. Sponsored by Adcomm Limited &

AdClub of Dhaka - Coordinated by Sumit Roy

Education

Bachelors in Business Administration (BBA) - 4 years Jan

'99- Dec '02

Double Major: Marketing and International Business -North South University,

Bangladesh.

Skills

. Proficient in Microsoft Office Applications, Lotus Notes, AS-400 software

and MAC.

. Detail oriented, excellent organizational skills and able to multi task.

. Possess excellent interpersonal and communication skills.

. Positive individual with 'Can Do' personality.

. Self-motivated, result oriented with a strong sense of urgency.

Languages

Fluent reading and writing in Bangla (Bangladesh) and Hindi (India).

Salary Requirements

Seeking career progression along with competitive salary with adequate

benefits.

Contact this candidate