Sales Representative

Frank Puccio

**** *** **** ****, ****, NC *****

***/*** **** (cell), 919/363 3042 (home)

*********@*****.***

SUMMARY

An experienced professional with a proven track record in educational publishing that includes:

Providing direction and leadership to a team of sales representatives

Implementing marketing strategies to grow customer base

Developing and implementing effective sales plans to achieve quotas

Presenting to key district and school personnel

Managing the editorial process to develop educational products

EDUCATIONAL PUBLISHING EXPERIENCE

eLearning Sales Representative Current

Alpha Omega Publications, Rock Rapids, IA

Grow a new customer base for an online curriculum for grades 3 12

Prepare and execute a sales plan for a five state territory

Make product presentations and do product webinars

Report and monitor sales progress through Sales Logix

Regional Sales Manager 8/2007 to 8/2009

Heinemann Raintree Publishers, Chicago, IL

Managed day to day sales operations for library and classroom lines that included 15 states

and 32 independent sales representatives

Created and monitored regional sales goals and quotas

Recruited, hired, and evaluated sales representatives

Managed large sale opportunities

Provided ongoing sales training through territory visits, e newsletters, and product

awareness webinars

Organized and conducted regional sales meetings

Created and executed booth plans for company’s national exhibits

Accomplishments included:

o Achieved 110% of sales quotas for first two quarters of 2009

o Achieved positive sales growth for Illinois ITLP in 2008 and 2009

o First in company to use webinars for sales training

National Sales Manager/Publisher 4/2006 to 6/2007

New Leaf Education, Baltimore, MD

Created and managed sales, marketing, and editorial plans for introducing a new supplemental

product to the educational marketplace

Created a re branding campaign across all products, sales and marketing collateral, and website

Hired and trained a national sales team

Identified major markets for product and made presentations to key accounts

Accomplishments included: Increased sale of product by over 100%

Independent Sales Representative (NC) 9/2000 to 3/ 2006

Heinemann Classroom, Chicago, IL

Developed a sales plan to introduce new classroom product to North Carolina schools

Made product presentations to teachers and administrators

Exhibited products at key state and local educational conferences

Managed a team of associate sales representatives

Accomplishments Included: Recognized as the 2004 Top Achiever in the Eastern Sales

Region

Freelance Writer/Editor 1/1993 to 6/1997

Created/edited manuscript for basal and supplemental educational products

Managed teams of freelance writers and editors

Senior Editor 9/1984 to 2/1988

Silver Burdett Ginn, Parsippany, NJ & 2/1989 to 1/1993

Played a key management role in the planning and development of industry leading social

studies programs for grades K 8

Supervised the work of editors, writers, designers, production specialists

Served as Project Editor for elementary social studies titles

Product Manager 2/1988 to 1/ 1989

Macmillan Publishing Company, New York, NY

Created a marketing plan for increasing sales of existing basal social studies program

Made presentations to key district and school administrators and to state adoption committees

Co chaired sales and editorial ad hoc committee for the planning of a new basal social studies

program

EDUCATION

Master of Arts, History, East Stroudsburg University, 1982

Bachelor of Science, Secondary Education/Social Studies, East Stroudsburg University, 1978

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