Vice President Sales

ROBERT A. FINKEL

** ********* **** ******, ** *6820 Office: 203-***-****

E-mail: **********@***.*** Cell: 203-***-****

SUMMARY

Strategically focused financial executive with a broad range of experience

in both corporate and entrepreneurial environments. A collaborative

business partner to senior and operating management with expertise in

financial planning & analysis, accounting, strategic planning, cash

management, reporting, and business process reengineering. Experience at

the corporate, division and profit center levels within established

companies. More recently recruited by start-ups in the satellite,

broadcast and publishing industries to launch/grow emerging businesses.

START-UP EXPERIENCE

GRAND PRIX SPORTS, INC., Las Vegas, Nevada (Start-up)

2008-Present

CFO

Reported to Founder/CEO. Handled all financial and operational planning

for a start-up sports/entertainment business focusing on the production of

wholly owned and operated sports content for television, Internet and

gaming venue distribution.

. Developed financial models and business plans for presentation to

potential angel, venture capital, private equity and institutional

investors.

. Determined optimum legal, tax and capital structures in conjunction

with fund raising efforts.

. Prepared operational plans and time lines related to the launch of

company operations.

METRO USA, New York, New York (Early Stage Company)

2007-2008 CFO, U. S. Operations

Reported to Corporate CFO. Led a team of 13 handling financial activities

for Metro New York, Metro Boston and Metro Philadelphia, three early stage

publications owned by Metro, Inc., the world's largest publisher of free

daily newspapers. Parent company divested its U.S. operations in 2009.

. Reengineered the accounting process to address a variety of control

weaknesses resulting in a favorable review by outside auditors after

operations had previously been deemed "unauditable."

. Partnered with Publishers to implement business strategies that

improved top and bottom line performance, including a 17% growth in

New York revenues despite a 10% market decline.

. Implemented monthly reporting package for management and investor

relations providing commentary, key performance indicators (KPI's) and

overall assessment of operating activities.

. Restructured company's risk management portfolio (commercial,

automobile, liability, executive protection, workman's comp, umbrella)

achieving broader coverage and a 17% reduction in cost.

. Established policies and procedures that strengthened Accounts

Receivable and collected $500 thousand of receivables over 150 days

past due.

. Prepared due diligence package in conjunction with business's

divestiture by parent company.

ENTREKIN BROADCASTING, LLC, Phoenix, Arizona (Start-Up)

2005-2006

Vice President, Finance/CFO

Financial partner on three-person management team for a start-up television

station group with plans to acquire and operate stations in small to mid-

sized markets. Market volatility affecting the valuation of potential

acquisition targets led partners to discontinue activities after one year.

. Led due diligence efforts related to potential station acquisitions.

Prepared financial projections, including income statements, balance

sheets, cash flows, capital structures and ROI's.

. Served as primary liaison with syndication companies and program

distributors. Developed programming plans utilizing contracted

inventory and potential program acquisitions.

. Prepared business plans and interfaced with investment bankers for

presentation to potential lenders and equity investors.

ROBERT A. FINKEL Page Two

VOOM HD ORIGINALS (CABLEVISION), New York, New York (Start-Up)

2004-2005

Vice President, Finance

Reported to Co-General Manager. Led a team of five handling financial

activities for 21 high definition channels exclusive to VOOM, a start-up

direct broadcast satellite (DBS) service. Parent company discontinued

operations after one year due to insufficient subscriber growth.

. Oversaw development of financial models that analyzed the feasibility

of distributing several high definition programming services to

domestic and international cable and satellite providers.

. Implemented capital plan that purchased $9 million of camera, audio

and editing equipment, establishing the most advanced high-definition

post production facility in the television industry.

. Established policies and procedures to address internal control

weaknesses and ensure compliance with GAAP, Corporate and Sarbanes-

Oxley requirements.

CORPORATE EXPERIENCE

WORLD WRESTLING ENTERTAINMENT, INC., Stamford, Connecticut 2001-2003

Senior Vice President, Planning & Analysis

Reported to Chief Financial Officer. Led a team of six professionals

handling budgeting, forecasting and financial analysis for the leading

company in sports entertainment with annual revenues of $400 million.

. Provided dedicated financial support to Live Events, Pay Per View, TV

Production, TV Advertising, Licensing, Merchandising, Publishing, Home

Video and Digital Media businesses.

. Participated in the reengineering of WWE.com, creating a new business

model that increased traffic, broadened e-commerce capabilities and

reduced costs by 15%.

. Developed advertising models that measured delivered vs. guaranteed

ratings, identified a $5.0 million audience deficiency liability, and

determined impact of make goods on future revenues.

BLOOMBERG, L. P., New York, New York 1999-2001

Senior Financial Officer

Reported to Worldwide Head of Operations. Led international staff of 270

in Accounting, Contracts, and Supply Chain Management for $2 billion global

provider of financial news, information and analytics.

. Appointed Regional Controllers to oversee activities in Europe, Asia

and Latin America, achieving a standardization of operating policies,

internal controls and reporting procedures.

. Created and staffed new internal functions for Audit and Tax.

Implemented programs that improved internal controls and generated

over $1.5 million of Value Added Tax (VAT) savings.

. Centralized international banking structure to facilitate cash

management activities in six countries and maximize the return on $2

billion in annual cash receipts.

KTTV (FOX TELEVISION STATIONS), Los Angeles, California 1998-1999

Vice President, Finance

Reported to Vice President, General Manager. Led staff of 10 in management

of financial activities for a television station with over $200 million in

annual revenues.

. Directed preparation of capital and operating budgets/forecasts and

created reporting tools that increased accountability and improved

control of $80 million in annual expenditures.

CBS INC. /EYEMARK ENTERTAINMENT, Los Angeles, California 1996-1997

Vice President, Finance

Reported to Division Executive Vice President. Led staff of 17 in managing

all finance and accounting activities for a $200 million

domestic/international syndication business.

Designed budgeting/reporting process that established accountability for

Production, Syndication, Media Sales, Cable Sales, Video Services and

Consumer Products business units.

Developed capital plan that upgraded computer hardware and acquired

conversion equipment to support expanding activities of the Video Services

operation. Project generated return of 84%.

ROBERT A. FINKEL Page Three

CBS INC. /CBS TELEVISION STATIONS, New York, New York 1990-1996

Vice President, Finance & Station Services

Reported to Division President. Oversaw all finance, accounting and policy

activities for a division with nine television stations, a regional cable

sports network and $500 million in annual revenues.

Developed cost reduction strategies that limited average annual cost growth

to 2% over five-year period and reduced overall staffing levels by 15%.

Re-crafted Division's paid programming policy creating a new revenue stream

that generated over $10 million in incremental annual sales.

Evaluated potential media acquisitions. Integrated operations of acquired

properties, including 4 television stations and a regional cable sports

network, with combined revenues of $125 million.

Coordinated team efforts with sales management that merged national sales

and marketing organizations into a joint venture operation with Group W

(Westinghouse).

Oversaw the development of a new sales/traffic system to enhance pricing

strategy, inventory control and management decision making.

EDUCATION

Master of Business Administration, University of Chicago, Majored in

Finance and Accounting

B.A., Washington University (Mo.), Majored in Economics

Certificate of Completion, Sarbanes-Oxley Hands-On Workshop, SOX Institute

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