Manager Marketing

Search Engine Marketer

Julie Calli

** ***** ***** ****

Danbury, CT 06811

*****.*****@*******.***

203-***-**** cell

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Over 13 years experience in management, marketing, recruiting and

ecommerce. Extensive knowledge in search engine marketing including search

engine optimization, social media, pay per click campaigning, email

campaigning and conversion optimization. In depth knowledge of search

engine algorithms and methodology needed to optimize organic search

results. A team leader with an operating style that is flexible,

innovative, responsible, and intensely customer focused. Entrepreneurial

spirited, strategic minded, results driven, with strong managerial and

communication skills. Self motivated with the ability to develop short and

long term strategies as it relates to company growth and objectives.

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Experience Synopsis:

Search Engine Marketing & Affiliate Manger - Workstream Inc.

Manage all search engine marketing campaigning for all division of

Workstream Inc., including Workstream Software, Workstream Rewards, Allen

and Associates and 6FigureJobs.com. Monitor the results of all marketing

campaigns through analytics platforms, mainly Google Analytics. Create and

maintain all spreadsheets that track and formulate the campaign success

rates through profit ratios. Optimize traffic and conversions through

analytics data, site overlay testing and multivariable testing.

Pursue, evaluate and integrate strategic partnerships to benefit the

advancement and growth of the company by contacting potential advertisers,

publishers and integrated service opportunities. Assign follow up and

additional research based on the business unit potential.

PPC / Pay Per Click Management of all marketing campaigns through the Big 3

search engines Google, Yahoo and Bing. Manage other PPC campaigns with job

search engines such as SimplyHired, Indeed and JuJu.

Impact: Reduced CPA (cost per acquisition) by 32%.

SEO / Search Engine Optimization of all pages on three company websites.

Continuously optimize company web pages to reach individual targeted

demographics based on current campaigns, product launches and market

trends. Draft all SEO Meta Tags for web pages and consult with developers

and graphic designers about web page optimization.

Impact: First page search results and organic rankings for brand and

highly competitive keywords that result in 56% of all search engine site

traffic.

Affiliate Marketing Program Management by recruiting and developing

profitable strategic partnerships to increase conversions by promoting

brand and site traffic. Manage a network of over 500 affiliates/publishers

on a commissioned basis through Commission Junction. Maintain direct

relationships with top converting affiliates and conduct an active role in

improving the conversion of referring affiliates traffic.

Impact: Affiliate program traffic resulting in 37% of overall site traffic

that provides a 900% ROI.

Social Media Management for the purpose of branding, marketing and

increased search engine page ranking through link building. Created and

update LinkedIn, Twitter, and Facebook profiles to represent brand image

and generate fan base. Remain current on growing trends, monitor brand

feedback on blogs, and approve response to group discussions under brand

names.

Google Analytics is a daily function that is reviewed for three websites to

track site traffic, goal conversions, trends and campaign success. The

data is reviewed to find potential affiliates and advertising

opportunities. Evaluated data is also used to make recommendations for

site and page optimization to improve engaged traffic and goal conversion.

Impact: Consulted with the developers across three company divisions to

implement Google Analytic, which has become the primary source for company

site metrics.

Editor of the Executive Newsletter that is distributed weekly to 175,000

member opt-ins. Source content, primarily by pursuing and establishing

relationships with career related writers. HTML code and generate mailing

through email distribution platform.

Executive Recruiting Consultant - 6FigureJobs.com

Consulted with both employers, recruiters and advertising agencies on their

executive recruiting strategies and service needs. Assisted in

implementing the proper recruiting resource for each requisition, human

resource department or overall company's needs. Assisted with recruiting

challenges such as diversity, compliance, and succession planning.

Resources included contingent, retained, research, database, posting and

out placement. Trained employers and recruiters on executive recruiting

search methods. Sourced new clients through creative methods with limited

resources. Participated in the research, development and implementation of

the OFCCP compliance.

Impact: Personally obtained over $2.5 million in revenue through sales of

company services. Client list consisted of companies such as Heidrick &

Struggles, Bank of America, Capital One and Toyota Motor Company.

Previous retail & management work experience:

Regional Training Manager/Store Manager - AfterHours Formalwear

< Opened a new store location 250% over projected plan, remains on

record as the most successful store opening in the company. The store

quickly became a company model store used by corporate for display and

company example.

< Provided auditing, training and marketing assistance to the North East

region for both outreach and store management. Supported the district

as emergency contact for operations and management support.

< Assisted district with recovery on unprofitable locations through

auditing, management evaluation, new staff recruiting and training.

< Developed successful marketing outreach programs for several

locations.

< Directed all district fashion shows and events as an effective

marketing strategy.

Production Manager - Stew Leonard's

< Responsible for overseeing staff production to maintain stock levels

on products.

< Ensured adequate inventory on materials for production process.

< Remained compliant with all regulated food safety standards and health

regulations.

< Ensured a positive customer experience through service and quality.

< Motivated staff to display a fun atmosphere that is interactive with

customers.

Store Manager - Wicks N Sticks

< Selected new vendors and products for resale.

< Created bi-weekly floor plans based on stock levels, events and

profitability.

< Recruited, trained and managed an efficient staff.

< Maintained all book keeping for sales and inventory.

< Placed orders for restock and handled vendor negotiations.

< Managed ecommerce of online service.

Co-Manager - Spencer Gifts

< Consistently received national company awards for revenue, volume, and

profitability.

< Maintained inventory levels, revenue reporting and payroll.

< Location served as a district office and supported surrounding

locations.

Public profile and referrals available on LinkedIn.

Contact this candidate