Sales Manager

PATRICK G. STARRETT Email: ****************@*********.***

**** ********* ***** *******, ** 60050 Home: 815-***-**** Cell: 815-***-****

Experienced Sales/Marketing Manager

Instrumental in generating $100+ million in sales during career.

Exceptional track record of exceeding business expectations and goals.

Creative and innovative SALES / MARKETING / BUSINESS Background In:

DEVELOPMENT PROFESSIONAL providing 15+ years of experience in the

food service, retail, and coffee industries. Background reflects a record of Consumer and Marketplace Insights

accomplishments in sales, new business development, new product initiatives, and

New Product Development Process

customer account management. Extensive experience in the food & beverage

Improvements

industry. Solid knowledge of ingredient sales and functionality related to foods &

Consumer Focused Category

beverages.

Development Strategies

Innovation Center Development

Demonstrated expertise in new product development, consumer focused

development strategies, marketing insights, category management, sales analytics, Regional and Key Country Insight

and team leadership. Regarded by associates as a subject matter expert in new Team Relationships and Consulting

product development, product launch leadership, and private label initiatives across Category and Brand Management

the food and beverage industry.

Major Research Initiatives

Leadership

History of combining qualifications to achieve profit for foodservice and retail

Cross Functional Team and

industry companies. Business building professional with rich accomplishments in

Stakeholder Influencing

driving new product initiatives from concept development to commercialization,

Strategic Business Relationship

leveraging internal and external talent to achieve project management goals, and

Development

using interpersonal, organizational and time management skills to resolve conflicts

and advance initiatives. Provide limited international experience; managed a global Product Mix Optimization Plans

team employed by 7 Eleven and traveled to Canada to conduct business. Cultural Sensitivity

Team Leadership

Supplier Relationships

ADDITIONAL QUALIFICATIONS

B2B and B2C Sales and Marketing Brand Awareness and Management Competitive and Market

Analysis Traditional Marketing Campaigns Multi million Dollar Contract Negotiations IRI/Nielsen Data Analysis Go to Market

Strategies Sales Pipeline Development Sales Leads Generation Internet Marketing Strategies Tradeshow Planning and Participation

Cost Saving Initiatives Public Speaking Department Management Budget Development

CAREER HISTORY

THE JEL SERT COMPANY – West Chicago, IL 2008 to 2009

MARKETING MANAGER

Joined a $200 million company that manufactures and sells powdered soft drinks, RTD beverages, dessert mixes, and freezer bars to the

retail industry. Spearheaded B2B marketing programs for brands representing $60+ million in annual sales; brands included Wyler’s

Light, Mondo RTD Fruit Squeezers, and private label brands sold through multiple channels including grocery, drug store, mass

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merchandise, and dollar chain store retailers.

Span of control included brand management, category management, product promotions, new business development, new product

development, private label initiatives, consumer research/insight, website development and administration, recipe and alternative use

development, and budget management. Led a multi disciplined team during the development of a new corporate website.

Key member of team that introduced four new products which led to $1.5+ million in sales. Team based effort improved the

performance of the competitive iced tea category.

Conceived a “bonus pack” strategy to promote the Wyler’s Light brand which is anticipated to yield more than $1.6 million in incremental

sales in two months during 2010.

Guided team in charge of production filming for the Food Network’s television series “Unwrapped” and its “Fun Drinks” episode. Marketing

plan improved brand recognition for Mondo Fruit Squeezers.

Conducted a category analysis project regarding the sugar free powdered soft drink category, and championed a private label initiative.

Marketing idea has the potential to generate more than $150 million in sales from major retailers HEB and Wal Mart.

Other contributions included directing team that designed a new corporate website which boosted traffic 35%.

BERNER FOODS, INC. – Roscoe, IL 2007 to 2008

MARKETING MANAGER

Leveraged marketing expertise to increase sales and brand recognition for a leading private label supplier of diverse food and beverage

products including retort iced latte coffee and meal replacement beverages. Concentrated on sales pipeline development, sales leads

generation, B2B marketing and promotions, advertising, account management, category and product evaluations, new product

development, product development methodologies, category management, and multi department collaboration. Contributed to sales

success by marketing diverse products to the retail grocery, drug store, mass merchandise, and dollar chain store sectors.

Assisted in securing $20+ million in new sales by participating in new product launches of RTD iced latte products which were

marketed to Costco and Aldi customers.

Helped capture more than $5 million in incremental sales by introducing a portfolio of dip products to retailers.

Leveraged consumer insights to accurately forecast new product launches and strengthen production planning activities and product pipeline

development.

Gained more brand exposure and contributed to sales improvements by creating Internet banner ads and promotional reminder

strategies.

Led the development of a new corporate website that accelerated traffic and promoted private label brands among all retail

segments.

PINNACLE FOOD PRODUCTS Lake Zurich, IL 1997 to 2007

BUSINESS DEVELOPMENT / TEAM PROJECT MANAGER

Developed business for a well respected, $70 million private label producer of foodservice and retail powdered food and beverage

products sold across North America. Range of leadership activities included new product launches, co branded product launches, new

product process management, pricing strategies, cost saving opportunities, profit improvement plans, account management, materials

sourcing, vendor relationships, and project management. Supervised a multi disciplined team during product launches; professionals

included sales, marketing, logistics, customer support, operations, production, scheduling, quality assurance, Research & Development,

and external customer teams.

Produced more than $4 million in sales through organic growth plans, new product introductions, and ambitious new business

development strategies annually.

Initiated a future cost model concerning commodity based ingredients and packaging materials, and outperformed profit goals 1.5 % ($1

million) in a commodity market impacted by rising costs.

Key member of team that introduced nine new and co branded products which generated $2.5 million in sales. Redesigned packaging for 7

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Eleven which led to a “Retailer Initiative of the Year” Award.

Delivered a $500,000 cost savings by realizing the need to change packaging materials and ingredients.

Guided team during a retail product launch for Procter & Gamble regarding a cappuccino product sold to Wal Mart and

national retail grocery outlets. Product was successfully launched six weeks ahead of schedule.

Collaborated with Research & Development Group to create specialized products including granita mix/frozen beverage with an electrolyte

replacement ingredient. Products were sold to Quik Trip organization and resulted in $1 million in gross sales in the first year.

COMPACT INDUSTRIES – St. Charles, IL 1992 to 1997

SALES MANAGER

Effectively managed 60+ customer accounts and captured 44 new accounts during five years by selling the value of the

company to decision makers. Efforts helped boost sales from $7 million to $52 million.

Established a new distribution channel by tapping into the foodservice business which yielded $5+ million in gross sales. Facilitated a test

market with Wal Mart, and penetrated the dollar chain store and private label grocery sectors.

Negotiated a valuable deal with a major coffee roasting business which pushed sales by $3 million.

Recognized for exceeding gross margins 30% on all corporate sales, and was held accountable for Profit & Loss performance.

Additional Experience: Sales Manager and Assistant Buyer Dean Olson Menswear, Glen Ellyn, IL, 1989 to 1991

EDUCATION / PROFESSIONAL DEVELOPMENT / COMPUTER SKILLS

Master of Business Administration

Webster University, St. Louis, MO

Bachelor of Science, Marketing

Elmhurst College, Elmhurst, IL

Project Management Sustainability Packaging Food Ingredients

MS Excel… MS Outlook

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