Project Manager Sales

JENNIFER MUSUMECI

NJ . 973-***-****

**********@*******.***

STRATEGY & INSIGHT / MARKET RESEARCH

Market Intelligence, Market Research and Analysis, New Business

Development,

Strategic Guidance, Insight Mining, Cross-Functional Team Leadership

Research Professional with seven years of progressive responsibilities in

providing detailed product and market analysis for the healthcare and

pharmaceutical industries. Proven ability to balance hands-on primary and

secondary research and analysis with strategic, customer and internal

client-focused planning. Strong track record of success in leading cross-

functional strategic research teams. Drive initiatives to successful

completion within a deadline-driven environment while also innovating

creative solutions to meet business needs in highly complex healthcare

environment. Consistently achieve highest performance ratings. Highly

skilled in managing projects of international scope with large project

teams.

PROFESSIONAL EXPERIENCE

INDEPENDENT MARKET INTELLIGENCE CONSULTANT, USA March 2010 -

Present

> Provide business intelligence and market research expertise in support

of various clients in the healthcare and education industries.

Contracts include quantitative and qualitative market research,

epidemiology for new business development, grant research, and

literature review.

> Moderate various online communities/methodologies for healthcare

industry clients

BAYER HEALTHCARE PHARMACEUTICALS, Wayne, NJ

(Women's Healthcare)

Deputy Director, Market Intelligence

Sept 2007 - March 2010

Associate Director of Market Research

> Directed and led all aspects of professional, consumer and commercial

market research in support of Mirena Brand Team; provide strategic

direction to team as to market sizing and opportunity,

communication/ad targeting, market segmentation, positioning, pricing

and market trending leveraging primary and secondary data sources

> Co-produced 2010 Mirena business plan; WHC brand strategies and goals,

buying process, and leverage points; currently launching second

indication for Mirena while also co-supporting launch of a new

additional product to be added to portfolio; co-leading with Health

Economics, Outcomes and Reimbursement team specialized brand planning

research

> Innovated solutions with WHC business liaison and business

intelligence teams for penetration, claims and patient longitudinal

data requests;

> Selected for an appointment to the Diversity and Inclusion Council

INDEPENDENT MARKET INTELLIGENCE CONSULTANT, USA, CANADA Sept. 2005

-Sept. 2007

Client Details:

KJT GROUP, LLC, Rochester, NY

Senior Researcher, Primary Market Research (Contract)

(Mar. 2007 - September 2007)

> Directed and project managed primary market research business for

specific qualitative and quantitative studies (e.g., segmentation

analysis, positioning studies, market assessment, etc.) in business-to-

business, business to institution and direct to consumer studies.

Moderate qualitative arms of studies.

> End clients for KJT Group include: US Oncology, Pearson Education,

and Bio-Rad

CEGEDIM STRATEGIC DATA, Montreal, QC

Director, Primary Market Research (Contract)

(Mar. 2006 - Jan. 2007)

> Directed and managed all aspects of primary market research business

including design and analysis (e.g., message recall, ATU, concept

testing) in support of brand teams for several pharmaceutical clients

(hypertension and oncology therapeutic areas). Responsible for P&L

management.

> Developed strategic partnerships with leaders in the Canadian

healthcare technology industry in order to develop new national

products for company.

> Produced new business development through cultivating both new and

existing client relationships; Achieved $400,000 in proposal hit rate

in 2006 while also contributing to achieving the 2006 sales target

through proposals won

> Co-responsible for selecting, hiring, and training internal permanent

and temporary staff; create and develop organizational structure,

policies and procedures for new Primary Market Research department

> Moderate qualitative arms of studies

NOVARTIS PHARMACEUTICALS, Florham Park, N.J.

(Sept. 2005 - Mar. 2006)

Business Analyst (Oncology)

> Managed all aspects of primary market research (e.g., message recall,

ATU, concept testing) in support of global brand teams for several

oncology brands as well as corporate ads and image studies.

> Co-produced sales dose tracking, sales/market share tracking and sales

commentary reports summarizing performance of leading oncology brand

internally and against the competition.

HARRIS INTERACTIVE, INC., Rochester, N.Y.

Sept. 2003 - Sept. 2005

(Healthcare and Policy Group)

Research Associate

Manage all aspects of client marketing projects from inception to final

deliverables.

> Cultivated inactive relationship with key client resulting in award of

two high-revenue projects in the amounts of $600,000 and $300,000

respectively.

> Achieved "preferred status" relationship with major pharmaceutical

client over field of 15 competitors.

> Increased average project revenue by 500% over previous fiscal year

(2004) bringing it from $40,900 to $204,940 per project.

> Directly managed 9 projects and co-managed 13 projects for fiscal year

2004. Moderated some qualitative arms of studies.

> Project Manager for Eli Lilly account with project experience for the

following brands and teams: Cialis, Prasugrel, Yentreve, Xigris,

Strattera, Lilly Marketing Institute, Global Sales (Sales Operations)

as well as DLL Draft Label Research and Patient Advocacy.

> Project team member on several accounts including IMS Health, Abbott,

KCI, Smith & Nephew, and Hollister

PUBLIC ABSTRACT CORP., Rochester, N.Y.

July 2002 - Sept. 2003

Abstractor

> Conducted title research for specific parcels of property in Monroe

County, New York.

> Utilized archives, indexes, databases, and records of County Clerk and

County Treasury.

COORDINATED CARE SERVICES, INC. (CCSI), Rochester, N.Y.

May 2000 - Sept. 2002

Research Data Consultant (Contractor)

(Position hours reduced to part-time and therefore held concurrent with

Public Abstract Corp. for a few mos.)

> Co-designed and implemented evaluative outcomes study for Department

of Social Services on the Chemical Dependency Tracking System.

> Co-conducted regional outcome assessment for the state of health in

Oswego County.

> Assisted with the Wyoming County SICA grant project coordinated CCSI

and Partners for Prevention.

UNIVERSITY OF ROCHESTER, Rochester, N.Y. Aug.

1999 -- May 2000

Via Health

Research Assistant

Recruited and screened participants for 18 month long longitudinal

psychology study of the motivation in quitting smoking. Collected,

coordinated, and managed incoming data and interfaced with community

smoking cessation programs.

Diabetes Management Study

Research Assistant

Conducted evaluation of various clinicians' interaction with diabetes

patients based on a specific protocol for human motivation psychology

study.

ADDITIONAL EXPERIENCE

Prior background centered on research and analysis, program development,

public relations, project management, event promotion, and community

service. Developed strong skills in planning, team leadership, and group

presentation, which established the direction of my present career course.

Rochester Area Hillel, University of Rochester

2001

Graduate Program Assistant

Office of Greek Affairs, University of Rochester, Rochester, NY

2000-2001

Graduate Assistant

Admissions Office, University of Rochester, R ochester, NY

1999

Receptionist, Clerk III

New Jersey Devils Youth Hockey Club, West Orange, NJ

1997-1998

Project Leader and Public Relations

USA Hockey Adult Behavioral Task Force, USA Hockey, Chicago, IL

1997

Executive Committee Member

Lenape Valley High School, Stanhope NJ

1995-1998

Technical Director School Theater Program (shared position with colleague)

New York University, Tisch School of the Arts, NYC, NY

1992-1994

Teaching Assistant, Video Department

Eventures, Special Event Company, NYC, N.Y.

1991

Assistant to the Senior Talent Coordinator, "Operation Welcome Home Parade,

NYC"

EDUCATION

BFA Film, TV, and Radio Production, New York University, Tisch School of

the Arts

MS in Human Development, University of Rochester

Fordham University: Coursework in Educational Psychology (4.0 GPA)

AWARDS/COMMITTEES

Special Recognition Award for Contribution to Diversity, Bayer Healthcare

Pharmaceuticals

President's Circle Award for High Performance, Bayer Healthcare

Pharmaceuticals

On The Spot Award for Excellence in Performance, Bayer Healthcare

Pharmaceuticals

Diversity and Inclusion Council Founding Member, Bayer Healthcare

Pharmaceuticals

Presidents Leadership Award for Excellence in Service, NYU

Time Warner/Warner Bros. Award (Grant) for Excellence in Video

Five Time Award Winner at the New York University, Tisch School of the Arts

SONY Video Festival

COMPUTER SKILLS

MS Office Suite: Word and Excel - Use on daily basis

Power Point - Use in development of Executive presentations

SPSS - Statistics software package

Internet - Conduct advanced searches

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