Sales Marketing

Shawn Sullivan

*** ******** **** ( Coppell, TX **019 ( 951-***-**** (

*************@*******.***

Director of Analytics

Brand Management / Market Research / Strategic Positioning

Talented, results-producing Marketing Professional with a proven record of

accomplishment in planning and leading comprehensive marketing strategies

in support of business goals and objectives. Expertise in directing the

creation of marketing tools and steering the execution of marketing

programs. Demonstrated success driving growth in targeted markets through

implementation of key projects. Adept at communicating with management,

vendors, and internal departments to coordinate overall sales and marketing

efforts.

IRI/Nielsen Apollo/Pro Space

ProClarity VendorNet

Spectra Retail Link

Ad View NPD

Share Point Map Point

InfoLync MS Office 2007

Professional Experience

Director, Analytics 03/01/2007 - 10/28/2009

Truco Enterprises/On The Border Products - Dallas, Texas

Provide Salty Snack/Salsa/Frozen analysis and reporting to the Sales and

Marketing Teams to support implementation of category development. Create

reports, templates and presentation materials using IRI, VendorNet and

Retail Link as needed for all classes of trade.

Marketing Manager, 10/2006 - 2/23/2007

CompUSA - Dallas, Texas

Define strategy for and develop, execute, and manage comprehensive

marketing plan encompassing integrated marketing initiatives designed to

penetrate and grow targeted markets in the consumer electronics field.

Responsible for category analysis, forecasting, market share/trends, and

scorecarding categories. Communicate with management, internal departments,

buyers, and vendors to coordinate overall marketing effort in accordance

with corporate goals. Plan and carry out regional market research and

analysis. Play integral role in product development activities.

V Set gold standards on category reviews

Category Development Manager, 11/2004 - 9/2006

Acosta Sales & Marketing - Diamond Bar, CA

Worked within a team environment to manage a wide range of categories with-

in the Frozen/HBC/GM departments. Product analysis carried out by using a

wide rage of analytical software. Communicate with various clients such as

Kellogg's, Birds Eye, Pinnacle, Gortons, Heinz, Colgate, Schick and Bayer.

V Successfully proposed new and existing product placement to maintained

and increased client sales and share of shelf in the Northern/Pacific

Northwest/Phoenix/So. California markets.

V Demonstrated immediate talents upon hire and excelled quickly to

become recognized by management as key member of marketing team and

received 2005 Winner of The Chairman's Award (Exceptional Performance

throughout fiscal year)

Category Management/Business Analyst, 3/1993 - 10/2004

Nestle USA - Glendale, CA

Worked within a team environment to carry out a full range of marketing

functions. Category analysis and sales communication in the categories of

confections, frozen, and pet food. Have managed schematics, and called on

the following accounts: Ralphs / Food 4 Less, Fry's, Smiths, and King

Soopers, and assist with various national accounts (Safeway and

Albertsons). Proposed new and existing product placement to increase sales

and share of shelf using above software and strategies. Train fellow

employee's on how to better use software in order to increase efficiency

and best practices. Additional responsibilities include: Rack-share

contracts, potential salvage issue for confections, new item tracking, work

closely with marketing group, and assist account managers with correct item

mix for rack share programs.

V 1998,1999, 2003 - Nestle Spirit award in excellence

V 1997 - 2002 Volunteer / lead Nestles local adopt a school program

Education & Credentials

Santa Ana College, Santa Ana California

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