Marketing Manager

EULALIA M. PICARDO

Apt II ****, ***** NE **th St, Redmond, WA - 98052

(C) 770-***-**** . ***************@***.*****.***

EDUCATION

EMORY UNIVERSITY, GOIZUETA BUSINESS SCHOOL

Atlanta, GA

MBA, Concentration in Marketing, Strategy May 2010

. Dean's List - Top 15% of students; Market Research TA for social

media, Coca-Cola project

. GMAT 760; 100% merit scholarship from Goizueta Business School;

Dean Speaker Series Team

. Pricing course studying elasticities, bundling, two-part tariffs,

group pricing, discrimination, channel strategy

USHA MITTAL INSTITUTE OF TECHNOLOGY, SNDT UNIVERSITY Mumbai, India

Bachelor of Technology, Information Technology June 2004

. Graduated top 10% of class

. Student representative; coordinated communication between students

and faculty

EXPERIENCE

Orthomind.com (entrepreneurial social media venture - independent

consultant) Jan to May 2010

. Built a business plan to secure venture funding; identified revenue

streams including advertising pricing strategy based on competitive

analysis, aggregating to $12.5MM annually after 3 years of

operations

. Conducted industry, competitive analysis to identify market

opportunities and define business strategy including marketing,

operations and financial plans; analyzed business ecosystem in

conducting SWOT to define value propositions for users and

identified suitable partnerships

. Increased the number of unique visitors, improved engagement by

recommending value adding services

Emory Genetics Laboratory Atlanta, GA

Strategy Consultant Jan to

July 2009

. Measured effectiveness of existent pricing and created pricing

strategy for diagnostic tests and services

. Developed marketing strategy by conducting industry & competitor

analysis, in-depth interviews, fielding a survey and analyzing

survey data; calculated marketing ROI for proposed marketing spend

. Used multivariate data analysis techniques such as regressions,

factor, cluster and discriminant analysis on market research data

to identify target segment, positioning message and marketing

channels

. Conducted A/B testing for website to drive increased traffic and

sales after analyzing web analytics reports

. Defined customer account management strategy for top ten profitable

customers to improve customer engagement and retention, anticipate

customer needs and develop holistic solutions

. Forecasted revenues for the next three quarters and budgeted

marketing expenditures for the year

Microsoft Corp. (for Mastek Ltd)

Redmond, WA

Customer Support Manager

2007 to 2008

. Led cross-functional global team of 20 members in issue resolution;

defined escalation management process

. Conceptualized and implemented knowledge management system resulting in

cost savings of 20%

. Conducted customer behavior analysis using reports from CRM

solution, Epiphany, to better target prospects

. Recipient of Fire In The Belly Award, an annual award given to 5 in

3500 employees for consistently exceeding customer expectations

while managing multiple projects

Capita Life and Pensions (for Mastek Ltd)

Mumbai, India

Team Leader 2006 to 2007

. Managed eight member team to implement critical functionality ahead of

schedule, saving client $320K

. Analyzed functional inputs to conduct feasibility study and created gap

analysis documents; implemented recommendations improved operational

efficiency by 35%

. Planned activities for complete project lifecycle, allocating resources

to build budget for $1.2MM project

. Won Best Team Player award, annual award given to 7 in 3500 employees for

exceptional leadership

Liberty Mutual (for Mastek Ltd) Dover, NH

Software Developer 2004 to 2006

. Optimized processing of unique auto insurance rules leading to cost

savings of $150K

. Awarded Raise A Toast award, annual award given to 7 in 3500 employees

for client management

ADDITIONAL DATA

. Experience with XLStat, SAS, Minitab (like SPSS), Business

Intelligence tools, data warehousing and SQL

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