Olaf Moetus, Creative Director / Art Director
*** **** ****. ********* ** 60015
Phone: 312-***-****, Website: getmcs.com
Portfolio: getmcs.com/mcsPortfolio, Email: ****@******.***
OVERVIEW
While my award-winning creative has filled the portfolios of some of the largest, most
respected ad agencies in the world including Leo Burnett in Chicago, ultimately, good
creative must be judged by its ability to sell.
All of my efforts -- as a Creative Director spearheading national campaigns for TV, print
and web for many well known Fortune 500 companies including McDonald’s, P&G and
Revlon and then operating Moetus Creative Services since 1999 -- are based on
targeted research and solid marketing objectives.
Only after a written and effective strategy is agreed-on are these efforts directed to
designing and implementing compelling creative offering a high probability in positively
influencing a buying decision.
Utilizing strong strategic thinking, writing, design, and teamwork with account and
product managers I’ve always directed creative teams to create the unexpected
delivering advertising that actually sells.
WORK HISTORY
1999-Present
Moetus Creative Services, Chicago, Owner, Creative Director
1990-1999
Leo Burnett, Chicago, Associate Creative Director
PRODUCT EXPERIENCE
At Moetus Creative Services:
Abbott, Advanta, Affymetrix, American Airlines, Baxter, Clara Abbott Foundation,
Exelon, Firestone, GE, Hitachi, Hollister, Levi’s, Methode, Microsoft, Motorola, Roche
Pharmaceuticals, Sears, Stratos Lightwave, Toshiba, Panasonic, Playboy, United
Airlines, Union 76, Xerox, 3M, and more
At Leo Burnett:
Kraft, Kellogg's, McDonald's, Miller Beer, Nescafe, Pfizer, Phillip Morris, Procter &
Gamble, Revlon, Wilson Tennis
AWARDS
CLIO, ANDY, The New York Art Directors Club, International TV & Film Festival of NY,
Chicago Advertising Club, Golden Web Award, The Critics Choice Gold Web Award,
The Best of the Web - Silver, TMC Exceptional Web Design Award, Web Business and
Design Excellence Award, Webmaster Award
COMPUTER SKILLS
Quark, InDesign, Photoshop, Illustrator, Premier, After Effects, Director, Dreamweaver,
Flash, Final Cut Pro, Lightwave 3D, Microsoft Office
EDUCATION
Indiana University: Bachelor of Art Education
Oakton College: Certified in Web Design and HTML Programming