Project Manager Marketing

Stefanie S. Scott

*** ******** ****** #** ( BROOKLYN, NY 11201

********.*****@*******.*** 718-***-**** (home) 917-***-**** (cell)

http://www.linkedin.com/in/stefaniescott

International Marketing and Event Management

Strategic Relationships ( Budgets & Logistics ( Revenue

Optimization

Enthusiastic professional with proven success planning high-impact

international events that boost revenues, visibility and brand equity for

private, public and nonn profit organizations. Demonstrated capacity to

manage time and resources in fast-paced settings, and orchestrate key

aspects of public relations, marketing and media coverage. Able to interact

with top-level executives to identify and address their needs, while also

leading cross-functional staff and freelancers. Dedicated to on-time, on-

budget execution and outstanding return on investment (ROI). Working

knowledge of Spanish.

CORE COMPETENCIES

MARKETING & PROMOTIONS ROI Analysis & On-site Event Management

International Event Improvement Budgeting & Forecasting

Planning Team Building & Sponsorship Packaging

Media & Stakeholder Leadership

Relations B2B and B2C Marketing

Knowledge of event planning and CRM software including Salesforce.com,

Constant Contact, Eloqua, Cvent and Event Brite

Professional Experience

SELF EMPLOYED, NEW YORK, NY (2010-PRESENT)

Marketing & Events Strategist

Develop marketing & communications strategies for various organizations,

including Stoked Mentoring and Brooklyn Movie Labs. Define responsibilities

for staff and volunteers to support marketing efforts.

Key Achievements:

> Successfully rolled-out best practices for events-based marketing and

development for Stoked Mentoring to be used in their offices in New

York and Los Angeles. Customized guidelines for staff and executive

board to cultivate donors and volunteers for the organization through

fundraising events.

> Conceptualized grass roots and Web 2.0/social media marketing

campaigns for Brooklyn Movie Labs to build attendance for their events

and courses.

STANDARD & POOR'S (a subsidiary of The McGraw-Hill Companies), New York,

NY (1996-2009)

Events & Meetings Manager

Earned promotion to execute global events to meet the unique needs of one

of the world's largest financial informational services organizations.

Planned and implemented multi-day international programs for high-profile

external clients. Cultivated and managed relationships with senior

executives, and interacted with creative, technical and support staff.

Developed budgets and timelines. Partnered with sales and marketing teams

to boost visibility and revenues. Led personnel.

Key Achievements:

> Revitalized external client training program as an integral part of

the company marketing strategy, resulting in significant new business

and revenue growth.

> Raised standards for meeting and conference vendors while serving on

corporate-wide task force.

> Increased customer/participant satisfaction and drove up ROI by

implementing a new survey software tool that streamlined evaluation

processes and enabled faster integration of results companywide.

> Featured in Corporate Meetings & Incentives Magazine in January 2008.

> Initially hired as Communications Assistant in 1996, and earned high-

level promotion in 2000.

AMERICAN COUNCIL FOR THE ARTS, New York, NY (1996)

Event Consultant

Organized and directed Advocacy Day 1996, a major event that attracted arts

leaders and advocates to travel to the District of Columbia from across the

U.S. to solicit government support for arts/art education programs.

Personally planned, coordinated and supervised all phases of event

execution.

Key Achievements:

> Developed strategic alliances with 100+ national organizations, and

triggered 50% increase in participation over the previous year.

> Pursued and secured a high level of VIP and celebrity involvement for

maximum visibility.

NEW YORK CITY DEPARTMENT OF CULTURAL AFFAIRS, New York, NY (1993-1995)

Project Manager / Arts Programs Specialist

Provided guidance, funding and oversight for cultural institutions

throughout New York City. Supervised 30 public art installations from start

to finish, valued at more than $2 million. Balanced financial,

administrative and project leadership.

Key Achievements:

> Successfully managed more than $95 million in community grants.

> Expertly represented the City of New York at prominent events and

Board of Directors meetings.

> Served as lead project manager for New York City initiative that built

computer networks for arts organizations; played integral role in

creating a system for the Museum of Natural History that streamlined

operations by linking their admissions, ticketing, education and

finance departments.

Also served as Media Logistics Coordinator for the 1992 Democratic National

Convention Committee.

Education and Community Leadership

BACHELOR OF ARTS, POLITICAL SCIENCE (1991) ( BOSTON UNIVERSITY, BOSTON, MA

Coro Leadership New York (2003-2004) ( Selected by Standard & Poor's

executive team to participate in respected leadership development program.

Affiliations and Service:

MEETING PROFESSIONALS INTERNATIONAL (2007-Present) - Member of award-

nominated committee that developed a training program for 150 event and

meeting planners. Nominated for a "Rising Star" Award for individual

contributions to the organization.

THE JUNIOR LEAGUE OF BROOKLYN (2000-Present) - Lead volunteer organization

for women focused on community development. Dedicate 60+ hours of service

each year, serving in leadership and hands-on roles.

Highlights include: VP of Membership and Training (led a team in

identifying opportunities to increase membership ship, and plan initiatives

for 350 volunteers), Public Affairs Committee Chair (created advocacy

events that connected community partners and elected officials) and

Delegate to the New York State Public Affairs Committee (represented 8,000

women and 100 organizations across the state).

MCGRAW-HILL WINS, Women's Initiative for Networking and Success (2003-2009)

- Designed program for senior leadership and co-produced career strategy

seminars for women. Honored with the Recognition Award for contributions

and performance.

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