Design Management

Rachna Tiwary

**** ***** ******, ***# **/*** Sunnyvale, CA 94089

******@*****.*** 408-***-****

Objective

Ideal for role that needs excellent design skills coupled with good

understanding of User Experience Design (UED), User Research, Human

Computer Interaction, Usability Testing, wireframes, Heuristic Evaluation,

Product Design, and Design Management.

Educational Qualification

. Master of Science- Human Factors and Ergonomics

San Jose State University (August 2008-Expected graduation 2011)

Specialties: User Experience Design, Human Computer Interaction, User

Research, Information Architecture, wireframes, Usability Testing applying,

Persona, Ethnography, Heuristic evaluation, Cognitive Task analysis, Design

concept mock up.

. Master of Design (Industrial Design)

Indian Institute of Science, Bangalore.(August 2005-July 2007)

Specialties: Product Planning & Management, Product Design, Design

Management, Product life cycle management, Product prototyping.

. Bachelor of Architecture

Institute of Environmental Design, Gujarat, India (August 1999-December

2004)

Summary

. Good working knowledge of user centered design principles for interface

design, mock up/low fidelity paper prototyping for user feedback. Good

working experience of combining multiple data sources to form a complete

picture of the user experience.

. Knowledge of quantitative and qualitative research methods of Human

Computer Interaction (User Centered Design).

. Good working knowledge of statistical methodologies: Correlations, T-

test, Regressions, Analysis of Variance (ANOVAs) using SPSS.

. Proficient in Design Concept Generation, Ideation, illustration and

presentation skills. Strong design and management background for New

Product Design (NPD) with user centric approach.

. Effective communicator with strong interpersonal, technical,

organizational, analytical, problem solving and team work skills.

Skills:

UI Design tools: HTML, CSS, Adobe Photoshop CS3, Adobe Illustrator CS3D CAD

modeling tools.

User Research and Usability: User research, usability testing applying

'Thinking Aloud' methodology, Persona, Ethnography, Heuristic evaluation,

cognitive Task analysis, Design concept mock up, low fidelity and high

fidelity prototyping for user feedback.

Experience:

. NASA Ames Research Center, Moffet Field CA : Jan

2010 -Current

Position: User Research intern

Working on Attitude Determination and Control Officer (ADCO): part of

mission control for the International Space Station (ISS), plans and

controls flight orientation/ position of the ISS. Current work involves

designing 'User Research Plan', 'Task Analysis', facilitating 'User

studies', collecting 'user data' using MORAE for a communication tool

between niche end user group of US and Russian counterparts ADCO of NASA

.Primary responsibility is user research for ' Models & Tools' designed

and developed for ADCO.

. Nextlabs, San Mateo,CA :

Nov 2008-April 2009

Position: Usability Research intern

Responsibilities: Worked on detailed Usability Assessment and analyzing

website metrics as traffic, click through, conversions, path analysis and

Lead generations of Nextlabs existing home page .Postulating design

solutions for improved User Experience with prime focus on information

architecture, wireframes development and reorganizing navigation

. Unitek College, Fremont, CA :

Jan2008-April 2008

Position: Freelance Designer

Responsibilities: Created 3D CAD model of the upcoming Unitek College,

Fremont, depicting details of interior space planning and circulation

spaces to provide a virtual walkthrough User Experience of non-built

designed spaces to the client's visualization.

. Geneva innovations International, Bangalore, India : June 2006-

August 2006

Position: Product Design Intern

Responsibilities: Designed cost effective Solution for packaging design of

FMCG for 'Procter & Gamble India ltd'. Devised embodiment design solution

for machine vision camera based on extensive user research. Conducted

extensive market research and need analysis of end user.

. KRC Architects & Planners, New Delhi, India : Jan

2005-July 2005

Position: Architect/Designer

Responsibilities: Worked on Presentation layouts, designed layout based on

user/client needs, graphic design and presentation.

Academic projects:

San Jose State University, San Jose, CA: Aug

2008-Nov 2008

. Analyzed web metrics and problem areas of existing 'photo album creation

and sharing site-Picasa' based on user research. Enhanced and redesigned

interactive prototype applying User Interface Design principles. Applied

'usability testing' methodology to seek user feedback .Paper prototyped

postulated solutions. Illustrated screen mock ups, created wire frame

models and digital screen layouts.

. Conducted Usability testing of yahoo!, MSN portals sought user's

feedback on ease of use and recommended design solutions for improved

user experience.

Recognitions and Extracurricular Activities

. Ranked in top 1 percentile of approximately 25,000 in all India entrance

exam CEED (Common Entrance Exam for Design) conducted by GATE (Graduate

Aptitude Test in Engineering).GATE score :97.75 percentile

. Scholarship awarded student by Ministry of Human Resource Development

(MHRD) India, for masters program at Indian Institute of Science,

Bangalore, India.

References: Available on request.

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