Marketing Manager
Resume:
Brian McCalley
**** ******* ***** * Austin, Texas 78748
512-***-**** cell
*****.********@*****.***
Career Summary
More than twenty five years of successful marketing experience, ranging
from strategy to product marketing to alliance management. Technology
experience ranges from semiconductors to hardware & software embedded
computing platforms, from large contact center telephony infrastructure to
embedded systems wirelessly integrated to IT infrastructure solutions.
Outstanding business skills include new market development, identification
and management of strategic relationships, effective strategic planning,
management of a marketing team and a notable proficiency with international
marketing expertise. Strong presentation skills.
Professional Experience
Vice President Marketing Strategy/ Business Development
Manager; Eurotech Inc (6/2008 - 12/2009)
Responsible for product portfolio management, product marketing, channel
management and company strategy. Defined and implemented strategy to
migrate company from the embedded board business to system solutions and
hosted services leverageing embedded technologies. For an example,
developed an end-end remote patient monitoring solution based on Eurotech
medical device gateway working with multiple ecosystem partners including
IBM, Roche, A&D Medical, Cypak, MDclick and Continua Health Alliance.
Sr. Marketing Manager; IBM (6/2001 - 5/2008)
Global Engineering Solutions (10/2006 - 5/2008)
Customized Systems strategy lead for cross-industry strategic direction
focused on embedded systems, software and services. Developed an
innovative business strategy that aligned IBM Engineering Services and
with their product offerings, leveraging the strengths of both efforts
into a stronger focus. Led initiative to integrate embedded systems into
an end-end IT infrastructure for vertical industry solutions and working
across IBM business lines to collaborate on the solution. This effort was
baseline for IBM's "Smarter Planet" corporate campaign. Involvement
includes acquisition strategy/analysis and other cross IBM special
projects.
IGS Network Services Americas (3/2003 - 10/2006)
Based on customer and market interest, defined and developed with ten
partners a "first-of-a-kind" next generation, IP-based contact center
telephony infrastructure solution. Leveraged internal IBM contact center
initiatives and needs as well as market driven customer solutions
utilizing a common, shared infrastructure.
Defined a market driven strategy and implementation for enterprise-based
remote teleworking, remote office/branch office and small medium business
(SMB) opportunities using a nationwide broadband services system solution.
Strategic engagements with Cable MSOs, telcos and fiber network
providers.
Software Group - Pervasive Computing Division (6/2001-3/2003)
Developed the marketing strategy for Pervasive Computing "Device-Led
Solutions". Included evolving from a customer-driven business model
towards a market-driven model.
V.P. of Marketing; emWare (8/2000 - 6/2001)
A member of the Office of the President, responsible for corporate strategy
leading a new strategic focus while keeping in line with the existing
company vision. Managing a team of 35 people, including product marketing,
strategic marketing, marketing communications, channel programs and the
"Embed The Internet" (ETI) Alliance.
V.P. of Strategic Marketing; Embedded Planet, LLC.
(1/2000 - 8/2000)
As a member of the executive management team, provided market vision and
strategy to evolve company beyond single board computer vendor. Functional
responsibilities include new business development, management and
development of strategic alliances (including Motorola, IBM, and
Microsoft), and all corporate marketing communications. Provide market
driven focus for aligning internal resources to create value added
proposition to customers interested in speed-to-market advantage for
network edge devices.
Marketing Manager; Motorola, Inc. (12/95 - 12/99)
Provided Strategic business development for new market focus in
Semiconductor Products Sector for the Intelligent Transportation Systems
industry. Co-authored technical proposal for General Motors Telematics
initiative, resulting in a contract award of $600M over 5 years. Products
support range from Power PC, DSPs, Real-Time Operating System support, GPS
chip sets and digital car radio solutions. Managed marketing team of five
direct reports and a budget of $3.5 Million.
Marketing Consultant; Tropical Telecom, Inc. (7/95 --
12/95)
Provided marketing expertise for this start-up company based in Richardson,
TX. Conducted market research for the Small Office/Home Office market,
performed competitive analysis, researched products for Tropical Telecom to
consider licensing for private label distribution. Developed a marketing
plan for a micro-PBX including cash flow projections and an advertising
strategy.
Director of Marketing; BBS Telecom, Inc. (4/94 --
5/95)
Supervised a successful U.S. product launch for this $10 million company.
Managed a staff, of numerous third-party vendors and an $800,000 budget to
market small office PBX telephone systems capable of computer network
integration. Implemented marketing strategies for four product
introductions. Developed sales and distribution channel strategies, and
secured product distribution with the world's largest computer distributor.
International Marketing Manager; Novell, Inc. (3/91 --
4/94)
Created an extensive distribution channel for Novell software developer
kits in more than 30 countries. Designed and implemented the well-received
Novell Developer Relations Programs outside the U.S. Coordinated elaborate
Focus Groups for new technologies being introduced to software application
developers in Europe and Japan.
Senior Product Marketing Engineer; Advanced Micro Devices (10/84 -- 11/90)
Provided marketing expertise in both the Microprocessor and Telecom
Divisions, including account management, competitive analysis, pricing,
forecasting and communications materials development. Produced exceptional
results during two overseas assignments (Japan), including Microprocessor
Division sales that skyrocketed from $400,000 to $4 million in six months.
Maintainability Engineer; Lockheed (8/83 - 10/84)
Provided validation and test analysis of maintenance procedures for Aquila
Remotely Piloted Vehicle (RPV) project.
Academic Background
Bachelor of Science in Electrical Engineering (1983)
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