Manager Sales

K a r e n M c K e n n a

**b william street, greenwich, ct 06830

home phone: 203-***-****

cell phone: 201-***-****

email: *******@***.***

PROFESSIONAL EXPERIENCE

Freelance/Consulting Assignments - 09.06 - present

Fragments Showroom

Trade show sales at major NYC markets

Plaza Too

Seasonal window display installations and in store merchandising

Jade Showroom

Trade show booth set - up and sales at major NYC markets.

Supplements Showroom - Moyna Handbag Line

Freelance visual merchandising and display work in their NYC

showroom.

All Black

Trade show booth design, show coordination and sales at major

NYC markets.

BCBG MaxAzria

Freelance Merchandising/Display Installation. Store opening

Fifth Avenue, NYC

Tangram International

Design/Exhibit company. Temporary project management position (4

month assignment).

BEST & Co

Freelance visual merchandising and sales - Greenwich, CT

TE CASAN Flagship Store - SoHo

Freelance Merchandising/Window Display Installation

De Pasquale New York, NY (contractual assignment)

Division Store Manager

Hire and train Store Managers on all company policies and

procedures.

Responsible for the operation and merchandising of 6 company

owned stores.

Full Time Positions

The Camuto Group Greenwich, CT

Director of Retail Development - 11.05 - 7.06

Responsible for the brand imaging and visual presentation

direction for all company owned brands as well as licensee

partners. Designed all (4) Camuto brand trade show booths, as

well as coordinating all major trade show logistics. Showroom

design and project management. Responsible for showroom display

and merchandising maintenance during major markets.

BCBG MAX AZRIA Vernon, CA

Visual Director - Wholesale Brands - 01.03 - 11.05

Managed the visual presentation of 650 shop-in-shops throughout

the country. Managed the Merchandising Coordinator Program which

consisted of 60 merchandisers located nationwide. Coordination

of new shop openings for 6 company owned brands. Trade show

booth design, coordination of logistics and set up on site.

Implemented monthly visual directives detailing merchandise

placement and display standards for new product delivery.

Produced Wholesale Visual Training Manual for field reference

and compliance to visual standards. Coordinated seminars and in

store events.

Kramer Hutchison New York, NY

DKNY Men, Women & Accessory Domestic Account Brand

Brand Manager - 04.00 - 02.01

Responsible for the installation of 500 DKNY Men's, Women's and

Accessory shop-in-shops. Coordination of shop installations

including budgets, fixture plans, and scheduling contractors.

Updated shop marketing campaigns seasonally. Prepared fixture

books and merchandising directives.

Calvin Klein,Inc-Warnaco, Inc New York, NY

Visual Presentation Director - Jeans, Underwear & Accessories

01.99 - 03.00

Worked with Division Presidents of Merchandising on seasonal

visual merchandising guidelines supporting buy plan. Implemented

and coordinated the fulfillment of all brands in-store marketing

materials for CK Shops and non- shops. Coordination of Trade

Shows which included: all logistics and visual set up on site.

Responsible for visual budgets by division. Developed visual

directives which outlined in-store merchandising standards by

season.

Foot Locker USA New York, NY

Visual Presentation Director - Large Format Stores 03.98 - 01.99

Responsible for the visual presentation of Foot Locker Stores

with over

5,000 square feet of selling space. Liaison between corporate

construction

department and contractors on site at store opening locations.

Trained District Managers on visual merchandising standards, and

store opening procedures. Interaction with the product

merchandising department to insure accuracy of store opening

inventory and product mix. Managed fixture plans, store layout

plans. Instrumental in design process of high profile stores.

Developed Store Opening Guide for new concept Foot Locker

Stores.

Dansk International Designs White Plains, NY

Visual Merchandising Manager - 01.95 - 01.97

Supervised the design process of new company prototype store

from

conception to installation. Negotiated pricing and delivery with

fixture

and prop manufacturers. Prepared seasonal directives and

promotional brand marketing materials. Coordinated new store

openings and renovations.

Mikasa Secaucus, NJ

Visual Merchandising Manager 01.90 - 01.95

Administrative reporting to Director of Visual Presentation and

Vice President of Retail Division on store performance, fixture

plans, and visual merchandising budgets. Coordination of new

store openings and renovations from development of fixture plan

to merchandise placement. Responsible for store opening budgets,

fixture budgets, and visual prop purchases.

Liaison between corporate Project Managers and contractors on

site. Responsible for the visual presentation of 70 Mikasa

Factory Stores.

Mexx, U. S. A. New York, NY

Visual Merchandising Manager - 02.87- 01.90

Trained Regional Merchandisers to maximize visual impact of

merchandise in stores on delivery basis. Scope of work included

reporting to CEO and Vice President of Marketing on retail best

sellers, shop floor plans, and visual budgets. Retail operation

responsibilities included construction of Mexx Shop-In-Shops

from development of floor plan to shop installation.

EDUCATION

Fashion Institute of Technology, New York, NY, 1991

Associates Degree - Marketing: Fashion and Related Industries

The CAD Training Center, Union, NJ

Certification in AUTOCAD release 12/13

Contact this candidate