Design Marketing

Summary of Qualifications

Graphic Design and Art Direction is more than the ability to place

images and text on a page in a pleasing arrangement. It's the art of

telling a story, conveying a mood, making you smile or dredging up deeper

emotions. It's a knack for interpreting ideas and strategies into a visual

language.

As a Graphic Designer/Art Director I have broad knowledge and

experience in conceiving, creating and delivering eloquent visual solutions

that communicate ideas. I'm skilled at producing interpretive, thematic

marketing support materials for print and electronic media via a

collaborative, business savvy, results-driven approach. I've an

experienced eye for effecting the production process and turn around

interval improvements.

I've passionately developed these attributes over many years, but

still approach each assignment with enthusiasm and a sense of humor.

Seeking a dynamic management position to contribute to brand identity

programs and marketing campaigns.

Areas of expertise include:

. Partnering with marketing and communications professionals.

. Print and electronic media

. Pre-press production coordination for flexographic printing

. Coordination of outsourced production

. Proficiency with key graphics applications

(e.g., Adobe Illustrator, QuarkXpress, Photoshop, InDesign)

. Hands on knowledge of most other web, office and graphics support

applications

(e.g., Microsoft Office, Adobe Acrobat, Dreamweaver, Fireworks and

Flash)

Business Experience Highlights

Freling Design (Wayne, NJ) 2004 - Present

Design Consultant/Art Director - Freelance design and consultancy

contractor business. Partnering with marketing and communications

professionals.

PackageMasters, Inc. (Garfield, NJ) 2001 - 2004

Graphics Designer/ Art Director - Produced creative art and design of

commercial

packaging and branding for this flexographic package-printing firm.

Created original designs and digital art from scratch as well as from

concept discussions and drafts. Replicated artwork from already printed

materials for which no digital or other production art existed. Prepared

all materials to conform to the specific guidelines of flexographic print

technology. Interfaced

with production staff and clients and coordinated pre-press production to

deliver high quality printed materials. Reported to Director of Art &

Production.

. Identified and resolved production problems and delivered cost

reductions via process and design improvements.

. Eliminated the need to outsource design work and pre-press operations

which resulted in cost savings as well as an approximate four-fold increase

in art-to-press jobs capability.

Freling Design (Wayne, NJ) 1991 - 2001

Design Consultant/Art Director - Owned and operated this consultancy and

freelance contractor business. Created and produced sales materials,

corporate identities, direct mail, advertising, solicitation brochures, ad

journals, and product catalogs. Participated in all aspects of concept

through production, including management of outsourced printing production.

. Developed marketing brochure for a chemical company to address

general markets. Leveraged this work and maintained consistency of brand

and message to develop a sister brochure to target the textiles markets.

[see web site]

. Customized services to address client's individual needs and budget.

In some instances, initialized the idea and carried the project through

layout copy (sometimes providing the writing), photography/illustration,

digital mechanical, pre-press and printing. At other times, provided input

as a segment of the creative chain as well as overseeing the work of

others.

. Maintained currency with technology, providing clients the most up-to-

date techniques for the highest quality service and product.

Joyce Golden & Associates (New York, NY) 1977 - 1991

Art Director - Responsible for creation and production of advertising for

this antiques and fine arts advertising agency. Reported directly to CEO.

Education

. Graduate, School of Visual Arts, New York, NY

. Web Designer Certificate, Crestech Training and Education, East Hanover

Samples of Work

Samples of work may be viewed at www.frelingdesign.com, arranged in folders

as noted below.

. Branding folder - Business identities and logos

. Capabilities folder - Marketing brochures chemical company noted above

. Collateral folder - Marketing brochures and newsletters

. Judaica folder - Greeting cards, bulletins, directory covers

. Packaging folder - Various package design and label art

. Web design folder - Sample web sites

Contact this candidate