Profile of Qualifications
Bilingual Marketing and Entrepreneurial Professional specializing in Market
Analysis, Business Development, International Relations, Sales, Account
Management, Team Building, and Client Services eager to support an employer
in maximizing bottom-line results. Top-performer with the ability to make
decisions, which reflect positively on business productivity, corporate
well-being, and customer satisfaction within competitive domestic and Latin
American markets. Integral team player who excels at defining marketing
strategies for capturing new business accounts, developing existing
clientele, and achieving solid leveraging in highly competitive
territories. Ambitious self-starter who is adept at researching and
analyzing trends and performance metrics. Expert at cultivating a strong
brand image with high standards in quality and service. Excellent
communicator who can skillfully interface with all business representatives
through to executive level. Fluent in Spanish.
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Education
Bachelor's Degree in International Marketing Management Ibero-Americana
University
Emphasis in Latin American Markets, Mass Media Communications, and Film /
Radio / TV Production
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Professional Synopsis
Owner / Operator
El Norteno Music, San Antonio, TX
Key Accomplishments
Spearheaded a transfer of business from physical to online / virtual and
telephone retail operations which eliminated extreme overhead and optimized
overall revenue.
. Coordinate and manage all facets of daily business administration,
advertising / marketing, human resources, fiscal support, and logistics
for the largest Latin music specialty store in the Southwest with over 40
years in successful operations.
. Recruit and supervise a skilled team of associates in building an
innovative website, generating targeted marketing ideas, promoting
business operations, and participating in unique community affairs to
create valuable client associations and sustain profits.
. Lead the development and implementation of strategic business decisions
and cost-effective policies / procedures.
Sales Manager
Haverty's Furniture, San Antonio, TX
Key Accomplishments
Established and maintained a high-volume pipeline of prospects and
potential customers, as well as effectively supporting personnel in closing
difficult sales to increase revenue.
. Apply dynamic leadership talents toward directing operations consistent
with corporate values, standards, and practices to include coordinating
daily staff activities, supporting the effective closing of all sales,
and managing comprehensive data systems.
. Achieve advantageous sales by building strong customer and associate
relationships to ensure superior service levels.
Professional Synopsis (continued)-Page Two
. Develop prospective business opportunities by proactively following up on
leads created by participation in advertising campaigns, along with
providing professional consultation services to customers to guarantee
high retention rates.
Sales Manager
MCI / World Com, San Antonio, TX
Key Accomplishments
Recognized as a leading B2B sales manager for all small- and mid-sized
businesses delivering telecommunications services (i.e. local, long
distance, SDSL, T1, ISDN, VolP).
. Drove business growth by training and motivating a top-performing sales
team in creating a competitive work environment to include researching
business and developing an information database of over 12,000 prospects.
. Instrumental in utilizing diverse industry and company knowledge to
improve sales results, product awareness, and brand imaging.
Sales Manager
Value Line / Ionex Telecommunications, San Antonio, TX
Key Accomplishments
Led all Local Account Channel sales for small- and mid-sized businesses
representing a successful CLEC delivering telecommunications services (i.e.
local, long distance, SDSL, T1, ISDN, Virtual PBX, VPN, virtual office, web
hosting).
Successfully broadened brand recognition to obtain a substantial portfolio
of referees and referrals.
. Met and / or exceeded set goals through dynamic sales practices to
include leading a 12-member team in utilizing proven prospecting,
presentation, and interpersonal relationship-building abilities to
actively boost company-wide revenue.
. Formulated strategic decisions based on preparation and analysis of key
forecasts and account status reports to support sales activity, introduce
new products, maintain business standards, and attain maximum
profitability for continued industry dominance.
. Researched prospective business to effectively market broadband and
internet services to executive-level management.
General Manager
Touch-Water Enterprises, Inc., Houston, TX
Key Accomplishments
Generated over $9 million in total revenue per year to include achieving
144% growth and doubling employer labor numbers.
. Strategically steered daily operations of a high-volume company to
include managing 16 direct reports and 418 indirect reports, as well as
handling all-inclusive fiscal support, budgetary control, safety policies
/ procedures, and database management efforts.
. Contributed strong communications skills to actively work with U.S.
immigration and diplomatic authorities in compliance with residency
requirements for work visas and permits related to the staffing of crew
services for offshore oil industry construction.
Professional Synopsis (continued)-Page Three
International Accounts Service Director
Hispanic America, San Antonio, TX
Key Accomplishments
Acquired multiple top accounts such as Kimberly-Clark, SC Johnson Wax,
Kraft Mexico, Rogelio Bueno and San Marcos Jalape o Peppers, and Nutri-
Fruit which generated up to $12 million in annual revenue.
. Maximized bottom-line results by developing, maintaining, and servicing
new and established U.S. and Latin American accounts within competitive
Hispanic markets to include conceptualizing international promotions and
special events to drive revenue.
. Planned, developed, and implemented innovative TV, radio, print, and
internet advertising endeavors for key market penetration, as well as
maintaining consistent communication with clients by providing detailed
daily reports and final result evaluations.
Executive Director of International Operations
Chambers of Commerce & Industry of Nuevo Leon, San Antonio, TX
Key Accomplishments
Coordinated and managed the 1st and 2nd annual "Trilateral Conferences of
Trade Organizations" for the U.S., Mexico, and Canada which boasted of
participation by the U.S. Secretary of Commerce Ron Brown.
Played a vital role in establishing relations between the Chamber of
Commerce, U.S. Embassy, and Secret Service, as well as top-ranking federal
Mexican authorities for the protection of key U.S. figures in attendance.
Achieved participation of 249 Chambers of Commerce / Trade Organizations,
56 major sponsors, and over 2,900 participants.
. Supported forum development for the promotion of industrial and
commercial international trade between the U.S., Mexico, and Canada
before and during critical NAFTA negotiations to include creating joint
ventures, acquisitions, and opportunities for capital.
. Directed administrative logistics for representation and activities
management on behalf of membership in two major trade organizations based
in the City of Nuevo Leon, Monterrey, Mexico.
. Participated as a member of a NAFTA-based negotiating team, as well as
frequently traveling between the U.S., Mexico, and Canada to develop
solid relations with trade organizations within major Hispanic markets.
. Generated top-notch new ideas to create venues and events promoting trade
by employing strategic brainstorming techniques.
-Additional Professional Roles Held Prior to 1991
News Director - KFHM (Hispanic Radio Broadcasters) San Antonio, TX
News Director - KCOR (Tichenor Corporation) San Antonio, TX
Par time Spanish Teacher @ Berlitz Institute San Antonio, TX
Owner Spanish 4 Business San Antonio, TX (Translation Services)
General Manager & Corporate Treasure -SUN (SUN Vision Entertainment
Network)
International Marketing Director - Space Satellite Video Distribution
National News Anchor - KWEX TV (Spanish International Network) San Antonio,
TX
Director of Corporate Training and Development - Televisa Group Mexico
Independent TV Producer - TV Musical Ossart Mexico
Film Producer - Foto Cine Comercial Mexico
Victor M. Rivera-Graham