Marketing Management

EJ Lawless

**** * *** ** *** ***, Austin, TX ****3 . 860-***-**** .

*********@*****.***

Experienced professional that has worked in a variety of web and mobile

companies at different growth stages and funding types. Proven results in

Analytics, Product Management, Project Management and eCommerce. Experience

building, managing, and improving an online marketing team.

Professional Experience

eCommerce Marketing Manager - BuildASign.com

Austin, TX . 2008 -Present

In addition to managing the online marketing team, responsible for

identifying, prioritizing and quickly launching revenue-generating

projects. Oversees SEM, SEO, product management, project management, and

analytics.

. Oversees all major site and product launches, including microsite

development, product expansions/additions, and other growth projects.

Responsibilities include research, drafting market requirements,

developing pricing, coordinating cross-departmental execution, and

post-launch analytics.

. Manages top-performing marketing team. Provides strategic leadership

for SEM, SEO, customer retention, product management, and analytics

groups. Plans long-term hiring, growth strategy, and reporting

structures for the marketing & product departments.

. Provides ongoing reporting and analytics to quantify successes,

identify opportunities, and continually improve on product and

marketing projects. Leads any advanced analysis projects to ensure

accuracy and relevancy.

. Plans & prioritizes company-wide product roadmap.

. Contributed to a 23% growth in 2009 revenue and expected 60% growth in

2010 revenue from a combination of SEM & SEO improvements, new product

launches and microsites.

Co-founder - TweetRiver

Austin, TX . 2009

Co-founded a content aggregation, moderation and curation platform for

Twitter, which attracted large-scale clients like Disney and Xbox.

. Collaborated on and continue to provide guidance on product

development, marketing, and sales strategy.

. Identified, contacted, and pitched high-profile potential clients,

including EA Sports and the University of Texas.

Business Analyst - MPower Mobile

Austin, TX . 2007 - 2008

Developed Product Requirement Documents (PRD), use cases, and UML activity

diagrams for a mobile, peer-to-peer payment system for the underbanked.

. Created detailed project requirements and other documentation for a

new mobile application, which was to be shared across departments and

with offshore development team.

. Provided creative solutions to complex software and systems problems,

which were diagramed for marketing, product, and development teams.

Founder - Evenlevel

Austin, TX . 2007

Founder of online company Evenlevel, which gave the general public access

to inventory from wholesale used car sellers, skipping the dealers.

Evenlevel launched with great success before being forced to stop selling

by car dealers.

. Developed concept for Evenlevel, crafted the business plan, and

recruited the founding team.

. Spearheaded funding efforts and raised $40K from friends and family.

. Led the development of site functionality, and provided detailed

wireframes and functional requirements to developers.

. Provided continued leadership throughout the launch of the website,

which generated over $150k in revenue over the first two months.

Marketing Associate - uShip.com

Austin, TX . 2005 - 2007

Spearheaded the early Business Development and Analytics efforts of

uShip.com.

. Business development responsibilities included cold calling potential

partners, which led to partnerships with billion dollar companies like

Manheim and Adesa.

. Established uShip in the auto transport sector by attending

conferences, reaching out to key players, and guiding development of

sales messaging and collateral.

. Worked with Google Analytics, Omniture, and SQL to analyze

opportunities within the uShip marketplace. Data mining techniques

including cluster analysis, logistic regressions, and analysis of

variance led to the development of several successful products,

including the uShip Shipping Price Estimator.

. Used market research and analysis to contribute functional

requirements and business rules to development team on major products.

. Provided Requests for Information and Requests for Proposals from

major companies, including eBay.

Education

BBA Finance, University of Texas Austin, 2005

Core Competencies & Skills

Planning & Prioritization Product Management

Project Management

eCommerce Analytics Reporting Statistics

Search Marketing Email Marketing Web

Usability

Pricing Competitive Analysis

Strategy

Google Analytics Omniture R

Excel SQL Requirements

Writing

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