Manager Management

Lori Witzel H: 512-***-****

**** ***** **** *: 512-***-****

Cedar Park, TX 78613 E-mail: *******@******.**.***

Results-focused marketing tactics and strategy management • Cost-effective marketing project

and production management • Powerhouse team creation and management • Response-

generating lead/demand generation management

11/29/2006 – Present

Senior Manager, Integrated Marketing Programs, Company Confidential, Austin TX

5/1/2005 – 11/29/06

Manager, Integrated Marketing Programs

Public software company, profitable for more than five years. Revenues $50+ million.

Responsibilities include the management of demand/lead generation, events and conferences,

campaign development and execution, partner marketing development, associated sales training,

development of response tracking systems, house file segmentation and data quality, all budgets

and ROI reporting/results analysis.

Develop strategy and tactics plans to meet business goals.

Manage programs budgets of up to $1.2 million per year. Recruit and manage a team of up to five

specialists as well as external vendor resources. Meet all business goals while leading the team

through multiple corporate restructurings.

Major accomplishments: Record-setting Qualified Opportunities created from Marketing leads

led to new profitability and growth. Recruiting effort led to record attendance at Company’s

partner summit while reducing costs by 33%. User conference and partner summits show year-

on-year growth, flat or reduced spending, and more won deals tracked to attendees. Increased the

number of tactics executed by the team 30% with reduced staff levels. Currently creating iPhone

Apps for lead generation across channels.

3/10/2003 – 5/1/2005

Creative Services Manager, Harcourt Achieve, Austin TX

Was a division of Harcourt Education, part of the Reed Elsevier family of companies, now

Houghton Mifflin Harcourt Supplemental Publishers.

Educational publishing, Pre-K-Adult, revenues in excess of $230 million.

Responsibilities included creative direction, production support, copywriting, campaign

concepting, branding, photo direction. Developed schedules and plans to meet strategic goals.

Recruited and managed a team of two writers and three graphic design/production artists, as well

as external catalog and advertising resources. Built team from two production artists, increased

quantity and quality of work executed in-house from approx. 40 simple screens/pages per month

to 200+ screen/pages per month of varying complexity.

Developed a Web-based sales collateral customization toolset to ensure Sales and Sales Support

can quickly localize national marcom while reducing marcom inventory waste.

Developed CD-ROM “product tours” that sell a specific program and drive new contacts while

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reducing the need for physical book samples.

Major accomplishments: Through staff skills development, reduced outside vendor costs more

than 54% from 2002 to 2003, and continued farm-out cost reduction of $350,000+ from 2003 to

2004. Key contributor in development and launch of new company name and brand 2003-2004.

Key contributor in new approach to event booth traffic that more than doubled leads from major

tradeshows.

4/1/2002 – 3/10/2003

Marketing Manager, Sheshunoff Information Services, Austin TX

A division of Thomson Media.

Business-to-business publishing, financial sector, revenues in excess of $20 million.

Responsibilities included direct marketing management and campaign development, list

management, creative direction, production management, copywriting, development of response

tracking systems, all budgets and ROI reporting/results analysis, mailing/distribution

management, press release development. Developed schedules and plans to meet strategic goals.

Manager of two graphic design/production artists, did all copywriting for lead generation and

sales collateral, value-scored the customer database for recency and frequency, and initiated

customer database clean-up.

Major accomplishments: Average response rate more than doubled. Permissioned e-mail

campaigns generated up to 5%+ orders. Developed catalogs to grow channel business, as well as

to extend sales opportunities for more than 350 products. Initiated clean-up of lead capture

process. Standardized production workflow to improve turn-time, quality and quantity.

3/1/2000 – 4/1/2002

Director of Direct Marketing/Creative Services Director, Data Junction Corporation,

Austin TX

Data integration tools and solutions, revenues in excess of $20 million.

Responsibilities included direct marketing management and campaign development, list

management, creative direction, production management, copywriting, branding, all budgets and

ROI reporting/results analysis. Developed schedules and plans to meet strategic goals.

Recruited and managed a direct marketing assistant and one graphic design/production artist;

improved quality and quantity of lead generation activity and sales collateral.

Major accomplishments: Doubled historic direct mail response rate. Initiated use of permissioned

e-mail marketing. Doubled leads compared to previous years’ leads four months in a row.

Continued to increase response rates during a tech market slowdown. Developed new corporate

look and logo in-house, launched new company brand 2002.

2/1/1996 – 3/1/2000

Catalog Manager, Steck-Vaughn Company, Austin TX

A division of Harcourt Education.

Educational publishing, Pre-K-Adult, revenues in excess of $70 million.

Lori Witzel H: 512-***-****

1649 Abbey Lane C: 512-***-****

Cedar Park, TX 78613 E-mail: *******@******.**.***

Responsibilities included management of prepress/paper/printing bid-and-buy, production

management, management of design and copywriting vendors, traffic and schedule management,

mailing/distribution management.

Managed budgets in excess of $400,000 for all company catalogs. Developed schedules and plans

to meet strategic goals. Built team to reduce time needed for catalog production.

Major accomplishments: Started embedded code process to ensure trackability for catalog orders.

Renegotiated paper costs for catalogs and saved more than 12%. Increased total pages produced

by 23% with no increase in resources.

1995 – 1996

Creative Director, House of Hatten, Austin TX

Wholesale high-end baby bedding, baby apparel, holiday home décor, revenues in excess of

$10 million.

Responsibilities included direct marketing and sales collateral development, creative direction,

copywriting, graphic design/production, prepress/paper/printing bid-and-buy, production

management, mailing/distribution management, press release development.

Managed budgets in excess of $250,000. Developed schedules and plans to meet business goals.

Major accomplishment: Reduced order rejection by retailers 15%+ by improving color control of

print materials to more accurately reflect product colors.

1989 – 1995

Art Director/Catalog Manager, PRO-ED, Austin TX

Special education publishing, Pre-K-Adult, revenues in excess of $20 million.

Responsibilities included book cover graphic design/production, catalog copywriting and

copyediting, management of prepress/paper/printing bid-and-buy, production management, traffic

and schedule management, mailing/distribution management. Developed schedules and plans to

meet strategic goals.

Major accomplishments: Saved more than $100,000 on one catalog by sourcing new

print/prepress vendors. Converted catalog production to digital workflow, increasing total page

production 20+% with no increase in resources.

Previous positions included advertising, copywriting, and graphic design roles in Austin

(GSD&M), New York City, and Phoenix.

Awards:

Pervasive Operational Excellence award, Harcourt STAR Award and Leader’s Club, Houston Art

Director Club Bronze.

Project portfolio and references available upon request.

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