Sales Manager

AVANTHI SUMA

***** ********* ****** 949-***-**** (c)

Laguna Hills, CA 92653 ************@*****.***

MARKETING MANAGEMENT

MBA with a successful record of account management through the

identification, development and implementation of results-driven strategies

and tactics. Strengths encompass a proven record of achieving

profitability/revenue goals and leadership qualities.

. Product Management

. Brand Marketing & Product Strategy

. Product Lifecycle Management

. P&L/Budget Management

. Business Development

. Strategic & Tactical Planning

. Supply Chain Management

. Leadership & Team Building

EXPERIENCE

SAMSUNG ELECTRONICS AMERICA, INC., Ridgefield Park, NJ 11/2007 - 03/2010

(A global leader in semiconductor, telecommunication, digital media and

digital convergence technologies)

Commercial Product Marketing Manager

. Worked closely with cross functional teams both internationally and

domestically to manage product lifecycles beginning with product

development, launch, inventory/supply chain management to product

discontinuance.

. Managed Samsung's nationwide mobile solutions product tour, visiting over

400 partners' facilities and touched nearly 3,000 resellers and end-

users, in an effort to drive Samsung notebook/netbook, LCD/LED/LFD,

projector and printer sales.

. Developed and executed the annual marketing plan including all commercial

marketing initiatives; managed and supported national sales & marketing

events, and measured all revenue goals of assigned products against

established KPIs.

. Established product specific marketing and messaging objectives after

reviewing VOC and incorporating these into the final product development

and/or new product iterations.

. Managed annual commercial printer P&L and determined viability of growth

opportunities within top partnerships for business cultivation; analyzed

return and incorporated findings into annual marketing contribution for

commercial segment of the business. Worked with cross functional teams in

Korea to ascertain appropriate marketing budget to achieve quarterly

management plan.

. Developed pricing matrices to support end-of-life product campaigns and

analyzed new product pricing entry points in comparison to the range of

competitive products.

. Built commercial printer strategies and tactical plans to drive B2B

category growth; tracked and forecasted sales weekly to assure management

plan goals were achieved, supply chain was prepared for demand and any

gaps were detailed.

. Analyzed market data for market trending predictions which provided an

understanding of requirements prevalent to various customer segments.

IOMEGA CORPORATION, San Diego, CA 11/2006 - 08/2007

(International hard drive/storage solution manufacturer)

Online Marketing Manager

Contributed to and implemented eCommerce marketing tactics to support

overall channel strategy including optimizing email campaigns, online store

positioning, and overall search engine optimization (paid and organic).

. Managed online marketing vehicles and agencies, specifically pay per

click and organic traffic programs.

- Realized a 15% YOY increase in SEM revenue during first 12-month

period.

- Estimated 13% growth forecasted for 2007.

. Analyzed, made corrective recommendations and managed worldwide Iomega

domains resulting in site improvements that positively drove eCommerce

revenues.

. Managed eCommerce revenue streams and marketing budgets to maintain a

minimum of 8% ROI performance on every online program.

. Managed existing and developed new online strategic partnerships in order

to strengthen and drive additional revenues via Iomega's eCommerce site.

. Standardized the U.S. affiliate program and structured a global affiliate

strategy resulting in profitable, synergistic partnerships.

. Performed tests on landing pages, text links and keywords to increase

click-thru rates by 20%, conversion rates by 0.8% and campaign profit

margins by at least 8% annually.

. Tracked various key performance indicators and completed

monthly/quarterly analyses using web analytics to assess the

effectiveness of both vendor partnerships and site performance.

PC MALL, INC., Torrance, CA 10/2004 - 03/2006

(Computer hardware/software direct marketing reseller)

Category Marketing Manager

Directly responsible for $1.4M in annual marketing revenues generated

through the sale of integrated, sales-driven marketing programs.

. Increased sales revenue for assigned categories by 10% during 2004,

exceeding forecasted sales goals.

. Responsible for 9% (approx. $58M) of company's overall sales revenue

within the LCD display/TV and home theater/business projector categories

as well as digital storage and digital consumer camera categories.

. Managed strategic product merchandising on all affiliated PC Mall sites

including promotions, bid opportunities, pricing and product placement.

. Consistently utilized a strong understanding of the channel including but

not limited to market trends, product positioning, competitive landscape,

reseller verticals, end-user segments and market opportunities.

. Leadership role in identifying new product and new business opportunities

in addition to identifying potentially harmful synergies among product

lines.

. Successfully developed/maintained strong partnerships with vendors and

their key contacts.

. Maintained effective relationships with cross-departmental groups to

ensure goal alignment, resource availability and effective plan

implementation.

. Drove revenue goals and profit margins for assigned vendors and programs,

consistently meeting and/or exceeding assigned quarterly revenue

objectives.

. Capitalized on all funding opportunities through excellent MDF/Coop and

accrual management.

INGRAM MICRO, Santa Ana, CA 10/2000 - 10/2004

(International hardware/software distributor)

Product Marketing Manager

Managed the marketing strategy for assigned vendors while creating and

implementing solution-based marketing campaigns.

. Managed LCD display/TV, projector/scanner and peripheral manufacturers

with a combined net sell-through revenue in excess of $40M during 2003.

. Averaged a 32% year-over-year sales growth for assigned vendors,

generating the highest visible VAR segment growth within the department.

. Consistently realized 40%+ profit margins in all assigned multi-vendor

campaigns.

. Monitored and drove revenue goals, expenses, co-op budgets and increases

in profit margins.

. Identified, planned and designed new revenue opportunities for Ingram

Micro's marketing department.

. Successfully created incremental, solution-based and demand generating

campaigns including the MAC and peripherals multi-vendor campaigns.

. Maintained excellent customer relationships with all vendor accounts.

. Generated ROI analysis and prepared/presented Quarterly Business Reviews.

SABRITEC, INC., Irvine, CA 04/1995 - 10/2000

(Aerospace engineering manufacturer of filtered/non-filtered interconnects)

Marketing Manager

Leadership position aimed at developing strategic plans in support of

financial forecasting, reporting, analysis and tracking.

. Managed worldwide corporate marketing efforts.

. Tracking, negotiation and closure of open quotations in support of

monthly sales quotas.

. Developed relationships with accounts, assuring customer satisfaction

from initial bid to completion of sale.

. Developed marketing programs and planned media activities in accordance

with annual forecasts.

. Responsible for management of commission systems, ensuring timely

payments to internal/external sales force (including domestic and

international rep firms).

. Effective management of inside sales team and administrative staff.

. Developed product catalogs, spec sheets and newsletters.

EDUCATION

M.B.A. - Webster University, Irvine, CA

B.A. - University of Southern California, Los Angeles, CA

AFFILIATIONS

U.S.C. Alumni Association[pic]

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