Marketing Sales
Resume:
PRATIK U. MAKIM
*** ****** *****, *** # * - Arlington, Texas, 76013
Cell: 817-***-****, E-mail: ******.*****@*****.***
MARKETING COMPETENCIES
Highly accomplished, deeply driven creative marketing professional with
ability to develop and implement business, marketing, sales and PR
strategies to acquire new customers and retain existing accounts. Core
competencies include:
. Marketing
. Product positioning and branding
. Services Marketing
. Strategic Management
. Integrated Branding and Promotions
. Public Relations
. Management
. Integrated Marketing and Communications
. Product Management
EDUCATION
University of Texas- Arlington, Arlington, Texas
Master of Business Administration: Marketing, May 2010, GPA: 3.9
Ahmadabad Management Association - India
Diploma in Marketing Management, January 2008
Rajasthan Vidyapeeth University - India
Bachelor of Technology in Electronics and Telecommunication, June 2008,
GPA: 3.71
ACADEMIC PROJECTS & PRESENTATIONS
1. SATURN - a General Motor product
. Created segmentation, targeting and positioning analysis for
General Motor's Saturn automobiles.
. Used segmentation matrix and perception map effectively.
2. PAY-OFF Matrix
. Applied and demonstrated successfully the use of Pay-Off
Matrices to reduce overall ending Inventory.
. Applied Master production scheduling to emphasis Just In time
Manufacturing.
PROFESSIONAL EXPERIENCE
MEHTA PROPERTIES, Great Falls, Montana, USA
(May 2009 - Sep 2009)
Marketing Intern, Assistant Manager (Marketing/Management)
. Developed and implemented individual and team strategies as well as
effectively communicated with clients to build healthy long term
professional relationship to achieve profitability goals.
. Designed, implemented and communicated certain marketing and
advertising plans in print media to promote the company, increasing
Walk inns by almost 15%.
. Responsible for internal and external correspondence as well as daily
sales Matrix for account management.
RELIANCE COMMUNICATIONS, Gujarat, India
(April 2008 - August 2008)
Engineering Intern, Switch Department- System Integration and Testing
. Teamed with supervisory staff in evaluating work status and ensuring
compliance with quality and quantity standards applying strong
research, analysis, planning and coordination skills towards
procurement activities.
. Responsible for the Handling query and directing that query to proper
Technical Department,
. Successfully accomplished the task of testing various signal towers
and thereby communicating with in office technicians, reducing errors
by 8%.
NATSON ENGINEERS PVT LTD., Gujarat, India
(Feb 2005- April 2008)
Marketing Associate, Marketing and Promotions Department
. Formulated and executed Marketing and communication activities of the
company including marketing, pricing, sales, after sales service,
customer service, advertising and client relationship in particular.
. Achieved a considerable increase in sales by almost 15% at the end of
second quarter.
. Drove campaign from inception to completion, including a detailed
business case, financial forecasts and ROI analysis on marketing
activities.
. Conceptualized and implemented customer relationship management (CRM)
marketing plans and programs that increased touch points and market
share by 2%.
. Designed and promoted various tools for online marketing of the
products to the clients and end users.
COMPUTER SKILLS
. Proficient in MS Office, Microsoft Excel, Power Point and Word.
. SQL, C, C++ basic, internet and Windows 98/Xp/Vista
REFERENCES
Sam Mehta: Vice President, Hamilton Brewart Insurance
Email: ***@***************.***
Mark Mehta: Manager, Mehta Properties
Email: *********@*****.***
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