Manager Sales

MELENE THOMPSON

**** *** *** ****, *******, WA 98260 Home: 360-***-****

******@*******.***

REGIONAL SALES MANAGER

Dynamic Sales Professional with expertise from 20+ years in fast-

paced Broadcast Advertising Sales and Marketing environment and 7

years in Management. Excellent communicator with consultative

sales approach, coupled with compelling negotiation and closing

skills.

CORE COMPETENCIES

Superb Written and Oral Presentations Experienced Marketing

Consultant

Strategic and Analytical Abilities Team Leader & Contributor

Exceptional Attention to Detail Effective Trainer & Facilitator

Collaborative Communication Style Advertising & Marketing

Specialist

Streamline Procedures for Efficiency Extensive Background in

Promotions

EXPERIENCE & ACCOMPLISHMENTS

INTERIM GENERAL MANAGER/GENERAL SALES MANAGER

02/02/08 - 5/31/10 - S-R Broadcasting, Everett, WA

KRKO 1380 AM

Interim General Manager hired to oversee station while owner dealt

with land-use litigation. Built and managed sales team; generated new

business and established confidence from current client base. Called

on and developed new business portfolio from local business and agency

community. Oversaw and administered all human resource functions.

Worked closely with station owner to set achievable goals and build

the business through innovative marketing avenues.

Noteworthy Achievements while at SR Broadcasting

Generated over $50,000 in revenue during several 2-hour workshops

attended by existing and potential clients over 3-days

Increased visibility in business and advertising communities through

participation in charity functions, community

events and client promotions

Produced transition essentials for clients when station switched from

ESPN

radio affiliate to Fox Sports radio affiliate

MELENE THOMPSON Home: 360-***-**** ******@*******.*** Page

2

VICE PRESIDENT AND GENERAL MANAGER

05/01/01 - 12/31/07 - CRISTA Broadcasting, Seattle, WA

SPIRIT 105.3, PRAISE 106.5, KCIS 630AM

Joined CRISTA as a Senior Account Executive in 2001 to develop client

relationships, generate revenue growth and build recognition and

market share with emerging radio format. Promotions occurred 4 times

in less than 6 years: Local Sales Manager, Director of Sales, and

Director of Sales & Operations. In 2006 recruited to Vice President

and General Manager, where responsibilities increased significantly.

Developed strategic business and marketing plans, provided overall

leadership and direction for a staff of 50+, managed 8 department

heads, including Sales, Programming, Marketing and Engineering.

Analyzed market trends, statistical updates, budgets and forecasts;

presented analysis of the reports to CRISTA's President and Board of

Directors.

Significant contributions CRISTA realized after joining the leadership

team:

Created New National Sales Department

Generated Over $1 million in New National Dollars in less than 2 years

Realized 200% Growth in Gross Billing over three stations

Discovered & Eliminated over $15K in budget errors

SENIOR ACCOUNT EXECUTIVE

Excellent prospecting and client retention skills. Relationship

skills with small to medium business owners and advertising agency

professionals. Cultivated prospects through telephone and in person

introductions. Expertise in all phases of client service from concept

to delivery. Skills included creative copy writing, ad layout as well

as market and website analysis. Maintained up to date customer and

prospect records. Positions included:

1997-2001 - Sandusky Radio, KLSY & KIXI, Bellevue, WA

1995-1997 - Northwest Cable Interconnect, Everett, WA

1994-1995 - Val Pak, Bellevue, WA

1989-1993 - Golden West Broadcasting, KPLZ & KVI, Seattle, WA

EDUCATION

Bachelor of Arts Degree in Communications

Washington State University

AFFILIATIONS

Board of Directors, WAIF

Whidbey Island Animal Improvement Foundation

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