Sales Marketing

Stephanie L. Barnhart

Ph: 412-***-**** ** Clermont Avenue, Apt. **********@*****.***

605

Brooklyn, NY 11205

www.linkedin.com/in/slbarn

hart

Summary of Qualifications

Marketing Professional experienced in developing and managing innovative

marketing programs, collateral and campaigns that strengthen revenue,

profit and competitive advantage. Experienced and successful in traditional

and online marketing, including interactive/viral marketing, e-commerce,

and social media. Strong B2B and B2C marketing background. Skilled in

event, project, and promotions management. Comes up to speed quickly,

proactively solves problems, does solid creative work, and is skilled in

all facets of marketing research, planning, execution and measurement.

Polished communicator with exceptional presentation and listening skills.

Navigates comfortably at all organizational levels, across functional

areas, and with clients.

Strengths

Client Relationship Business Development Training

Management

Print / Electronic / Social Media / Web 2.0 / Communication &

Online Media SEO Presentation

Brand & Account Management Public and Media Relations Team Dynamics & Leadership

Education

Masters in Journalism, Point Park University, Pittsburgh, PA, 2008

Bachelors in Communications, Clarion University of Pennsylvania, Clarion,

PA, 2003

Graduate Project - Assistant New Media Editor, Pittsburgh Sports Report,

Pittsburgh, PA, 2007-2008

Created monthly company newsletter; designed layout, assisted in writing

and editing articles.

Professional Experience

GorillaLawyer LLC, Pittsburgh, PA 2009 - Present

Director of Marketing, Business Development and Research

. Recruited to join startup web-based attorney directory service. Manage

day-to-day operations, $200K marketing budget, events, media planning,

customer relationships, and sales process.

. Achieved breakeven within 3 months of live launch through effective

business development and sales strategies and building strong client

relationships.

. Leveraged social media and other new marketing tools to drive website

traffic and generate new business.

Consultant, Pittsburgh, PA 2006 - Present

Marketing / PR / Promotions / Graphic Design / Professional Speaker

. Work with a variety of clients on brand identity/management, public

relations, marketing strategies, promotions, events, and business

development to increase sales and competitive edge.

. Created new logo and brand identity for real estate developer who

designed innovative "Sun Home" concept.

. Boosted customer flow 48% for group of businesses by developing a

networked marketing campaign that interconnected the establishments

with a unified marketing campaign.

. Designed, planned and orchestrated promotions with pro athletes, ESPN,

Fox Sports and others.

. Speak at local colleges, seminars, conferences and professional

association meetings with up to 500 attendees on topics including the

media profession, industry trends, and how to increase sales by

leveraging Social Media, Web 2.0, search engine optimization, and

other leading-edge marcom methods.

Comcast Spotlight, Pittsburgh, PA 2008 - 2009

Regional Automotive Research Analyst (Tri-State Region)

. Generated business opportunities representing 1/3 of total Comcast

Spotlight national revenue; researched clients by geography, buying

habits, and demographics; provided data to 100+ local Account

Executives (AEs).

. Key role in increasing sales ~5% in Q1/Q2/Q3 2008 by providing

detailed research data to local sales reps.

. Won prestigious Gem Award (given to 1 person in each division) by

building innovative intranet tool that enabled AE's to access real-

time industry news/information; tool was benchmarked and rolled out

corporatewide.

. Created and designed new reports based on intricate formulations and

algorithms to provide vital data and centralized information on sales

tools, including co-op ad dollars available through manufacturers;

trained all market research teams nationwide.

Stephanie L. Barnhart

Ph: 412-***-**** 62 Clermont Avenue, Apt. **********@*****.***

605

Brooklyn, NY 11205

www.linkedin.com/in/slbarn

hart

Blue Archer, Shadyside, PA 2007 - 2008

Director of Marketing and Media Relations

. Directed all public and media relations for company that built content

management systems for small- to medium-size (SMB) businesses across a

variety of sectors.

. Increased new business leads and played an integral role in doubling

client base by designing, planning and managing events, promotions,

marketing campaigns, and online communications.

. Coordinated monthly seminars and tradeshows; managed setup, secured

sponsors, and made presentations. Developed all in-house design, logo,

brand identity, and copyright.

Pittsburgh Penguins, Pittsburgh, PA 2007

Assistant New Media Director / Intern

. Provided live game updates using new tools including mobile text

messaging, podcasts, vlogs, streaming video, and other new media.

. Assisted in design, maintenance and updating of the main website.

. Created fan pages and banner ad; provided updated news, information,

and event calendars.

Technologies

Microsoft Word, Excel, PowerPoint, Access, Publisher, Adobe Photoshop,

PageMaker, InDesign, QuarkXpress Final Cut Pro, Macromedia Dreamweaver and

Fireworks, custom HTML, and content management systems.

Proficient in using Social Media tools including Facebook, Twitter,

LinkedIn, and others.

Memberships & Affiliations

Media Association of Pittsburgh, 2007 ( CLAAY Mentor Program, Duquesne

University, 2007

PRSA, National and Pittsburgh Chapter, 2007 ( Pittsburgh Young

Professionals, 2008

PSMA, Professional Services Marketing Association

"Stephanie has been an extremely valuable employee and amazes me with her

ability to multi task. She is able to effectively switch gears without

missing a beat time and time again. Her ability to solve problems on her

how has made it possible to focus on other projects while leaving them in

her hands."

- Jonathan Bernard, Director of Automotive, Comcast Spotlight

"Stephanie has a great attitude and determination to lead and accomplish

the goals she sets forth...she became the go-to person for our product. She

was not only able to grasp on online software tools, but she also led the

implementation across the entire company."

- Shawn Ryan, Key Account Manager, R.L. Polk

"Stephanie never ceases to amaze me...On top of her normal day-to-day

duties, she also built an internal automotive website that allowed AEs the

ability to access important, up-to-date automotive news and information.

This site was eventually launched corporate wide."

- Paul Nelson, Account Executive, Comcast Spotlight

"Stephanie always did a great job with everything she was assigned. She was

proactive and got along well with our customers and vendors. Would

definitely recommend her in any marketing or project-based role."

- Al Polanec, Owner, Blue Archer, Inc.

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