Manager Marketing

Bruce D. Virell

***** *.*. ********** ** AURORA, OREGON 97002

(Cell): 503-***-**** Home: 503-***-**** e-mail: *******@*****.***

product Marketing Manager

Seasoned Product Marketing Manager to with 17+ years technology product

management experience with Fortune 100 and small companies. Recognized as

a global thinker, with innovative ideas and the ability to multi-task.

Responsible for marketing technology products: marketing plans,

collateral, & developing requirements (MRDs) for up to a dozen new

products per year. Hardware, software and system solutions for

engineering industrial, medical and military systems. Diverse management

experience in various marketing areas encompassing: product roadmap

strategy, analyzes market dynamics, proposes new products & launches

them. A seasoned presenter with compelling messages to senior management,

channel, key accounts and market leaders. Proven ability to grow revenue

and manage projects, while conducting programs that exceed goals in large

corporate (GE) or small organizations (VersaLogic).

Excellent communication Superior writing skills Manages marketing

skills programs

Strong analytical, Value proposition marketing ASET Degree, (BSEE

organizational skills Equivalent)

Conducts market need case Honeywell thermostat BS/BA Degree, Univ. of

studies controls Portland

Competitive product Marcom Content/Data MBA Courses (PSU & OGI)

comparisons sheets/Articles

Software tools: MS Office: Word, Excel, Power point, etc. Adobe Creative:

In Design, Illustrator, Photoshop & Visio

Professional Experience

Product (Marketing) Manager - Embedded Computers 2009 to March 2010

VersaLogic (Computer Mfg) Eugene, Oregon

Responsible for marketing Embedded products: marketing plans, collateral

& launching a dozen new products.

Embedded hardware and software services solutions for industrial, medical

and military markets

. Managed portfolio process: define, rank & track, product definitions &

strategy, 1 new product per month

. Managed life-cycle plans for (10) legacy products & EOL announcements

for (6) obsolete products

. Championed product development with voice of customer (VOC) >10% CAGR

growth in 2010

. Interpreted market data, developed product positioning, marketing

materials to support value proposition

. Developed marketing strategy with key partners, product management &

sales >10% CAGR growth

. Directed internal & external design, production, editorial, &

production teams to achieve success

. Participated in two major launch events, 6 new product introductions

including 2 Intel-Atom cards $20M

. Collaborated w/Marcom on: sales programs, content, manuals, training,

technical brochures, sales guides

. Managed partner relationships: AMD, Intel, roadmap & Low-power Atom and

Multi-core technology

Product Marketing Manager - Honeywell Brand 2007 to 2009

Hideki Electronics, (Startup) Tualatin, Oregon

Responsible for marketing product portfolio of over 40 products.

Developed/Managed marketing & sales plans: weather stations, thermometers

and thermostat control systems. Marketing to builders, installers &

contractors.

. Enterprise SW and USB Interfaces. Scoped new markets and devised go-to-

market plans. Forecast $15M

. Developed/Managed Programs, analyzed CRM & customer support database,

interviewed/studied customers

. Performed gap analysis & compiled results. Management recommendation:

Weather Stations worth $10M

. Managed and Implemented detailed customer requirements, to support

offshore Hong Kong development

. Managed design team schedule & requirements at specification level.

Estimated $20M market opportunity

. Negotiated/Managed partner relationships for outsourced: IT, VOIP &

data, business process outsourcing

Product Marketing Manager - Security Systems 2005 to 2007

General Electric, Tualatin, Oregon

Responsible for a portfolio of over 30 products. Security systems and

protection solutions: Authorization, authentication and administering

permission rules. Marketing to system integrators builders & contractors.

. Managed product marketing strategy, promotion, & collateral for

Alliance panel & system software. $50M

. Developed sales guide for commercial access control system, expanded

suite of product offering

. Re-positioned mature products to address customer needs. Synthesized

customer requirements;$50M

. Developed voice of customer research, letter, questionnaire. Compiled

survey presented to management

Marketing Consultant, PO Box 1672, Wilsonville, Oregon 2003 to 2005

Conducted training seminars and business management consulting in product

marketing management space.

. Adjunct Instructor, Western Business College, "Strategies for Success"

. Business Development and Tactical solutions for APPCENT USA

. Product manager, Cascade Microtech, delivered strategy and marketing

collateral including white paper

. Developed Product solutions for enterprise and office solutions in CRM

software products and services.

Technical Marketing Engineer -EDA Software 2001 to 2003

Mentor Graphics Corp., Wilsonville, Oregon

. Developed roadmap with Corporate Team; enterprise technology

innovation, digital simulation

. Marketing to developers & engineers, network components and layout.

Coordinated team of 20 engineers.

. Synthesized customer requirements for digital CAE, analog, digital &

RF dashboard, $50M.

Senior Staff Marketing Engineer - ATE Systems 1999 to 2001

LTX-Credence Systems, Inc., Hillsboro, Oregon

. Marketing to developers & engineers. Product/project manager and

Corporate Liaison to Sony/Tek Japan

Product Marketing Manager - Test & Measurement 1984 to 1999

Tektronix, Inc., Beaverton, Oregon

. Product Engineer and Manager for portable, bench-top and system

components (modules), worth $40M

. TM 500/TM5000 Power supplies. Designed voltage & current

regulation/control for linear DC supplies

. Product manager for: PS501A, PS503, PS 5010 PS2521, CR250 manual &

programmable power supplies

Education and PROFESSIONAL DEVELOPMENT

Post graduation classes toward MBA through PSU & OGI. Focus on market

research, strategic pricing, etc.

BS/BA, Bachelor of Arts degree, Business & Marketing - with 20

Engineering Credits 1998

University of Portland

Portland, Oregon

ASET, Associates of Science degree, Engineering Technology - Designed

over a dozen circuits

Mt. Hood Community College

Gresham, Oregon

volunteer Organizations

Product Development Managers Assn, Oregon Chapter, (2001 - present)

Chapter President (2008 & 2009)

American Marketing Association, Oregon Chapter, (1998 - 2009)

IEEE, Oregon Section, member (1987 - 2009)

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