Marketing Project

M ary Beth Florentine

**** ** ************* ****, ****** Beach, FL 34957 617-***-**** *************@*****.***

Profile

Experienced business communicator looking to join a dynamic organization that is unafraid to take

risks and will utilize and cultivate my two strongest skills creativity and writing. While I am proficient

in strategy development and project and relationship management, my strengths lie in implementing

creative solutions and writing powerful content.

Experience: Full Time

Technical Writer, Liberty Medical Supply, Inc. (Medco), Port St. Lucie, FL 9/2009 - Present

Developing and executing an internal communications strategy that supports Liberty’s new president

and executive leadership team, and ultimately promotes team member engagement and retention. A

subsidiary of Medco, Liberty’s long-term goal is to double business in the next three years.

Write all policy and standard operating procedures, and telephone scripts that support all business

areas.

Manage regulatory, compliance, and legal review, ensuring compliance with Federal and state

requirements.

Senior Marketing Consultant, Sun Life Financial, Wellesley, MA 9/2007 - 9/2009

Served as liaison between product leads of the Employee Benefits Group and the marketplace.

Developed and executed marketing plans that supported product launches and enhancements; helped

internal clients determine product positioning; created marketing collateral and web content that

supported the brand.

Identified internal process improvement opportunities for all business lines. Results included a total

cost savings of $.5 million, streamlined operations, resource development and improved customer

service.

Led efforts to develop and implement a personalized and consultative approach to enrollment with the

goal of increasing participation in the voluntary products.

Led internal communication, and supported training activities, for the phased rollout of a $30 million

systems project.

Communications Consultant, John Hancock, Boston, MA 1/2006 - 8/2007

Collaborated with internal clients to meet the Life Insurance Business Unit’s goals. This included

refining product positioning and executing marketing campaigns directed at producers, brokers,

wirehouses, banks and consumers.

Drove print and web-based collateral creation; ensured material reflected product positioning and

corporate branding.

Published a quarterly magazine, reportedly the most popular communications vehicle as it centralized

information, making it easier for producers to sell.

Managed advertising agencies, web design firms and multimedia companies; monitored budgets and

contracts.

Managed the daily activities and professional development of a Communications Specialist.

Senior Communications Specialist, Blue Cross Blue Shield of MA, Boston, MA 2/2000 - 12/2005

Consulted with internal clients to identify, prioritize, and frame their communications objectives;

developed, executed, and tracked strategic communications plans.

Formulated and sold business solutions to senior leaders and implemented recommendations while

managing expectations.

Led cross-functional teams to accomplish both immediate and long-term business goals, including the

launch of new clinical programs.

Led a 13-member change agent team to promote cultural changes for a 1,000-person division; worked

with HR to create and launch a new recognition program that supported the new culture.

Served as content management consultant in the development of BCBSMA’s portal for health care

providers; redesigned department and division operations in response to technology; lead

communications and training efforts regarding launch, adoption, and maintenance.

Developed and implemented communications vehicles, events, and programs that advanced business

goals.

Executive Editor, HCPro, Inc., (Health Care Publishers) Marblehead, MA 1/1999 - 1/2000

Led and managed the content and production of three monthly newsletters two being the company’s

top sellers.

Assisted in the development, maintenance, and content generation of www.credentialinfo.com which

increased company revenues by 10%.

Moderated a subscriber-based internet chat line serving as a consultant to customers.

Developed promotional strategies for product lines with the marketing department.

Assisted the consulting division with content development for national conferences.

Researched, developed and launched new products.

Experience: Full Time Continued

M arketing Communications Coordinator, ADD Inc, Cambridge, MA 1993 - 1995

Coordinated marketing efforts for this architectural and interior design firm. Results included a 25%

increase in company billings and receipt of 1995 Small Business of the Year Award from the Boston

Chamber of Commerce.

Launched internal newsletter that captured the culture and voice of the organization.

Rewrote and redesigned corporate materials to reflect new corporate image and direction.

Experience: Independent Consultant

Freelance Writer, Sunrise Assisted Living, Richmond, VA 2005

Helped the company standardize their new employee training protocol and created a series of manuals

to support the orientation sessions delivered by senior leaders at each Sunrise facility.

Acting Editor, Massachuset ts Medical Society, Waltha m, MA 1 998

Created and managed editorial content and production schedules for monthly member newsletter with

a circulation of more than 18,000.

Copyeditor/Proofrea de r, The McGraw- Hill Companies, Boston, MA 1 998

Edited manuscripts for the Social Sciences Division, including text books and exams.

Marke ting Communications Consultan t, Trigen- Boston Energy Corp., Boston, MA 1 997 -

1 998

Developed and implemented all external communications strategies to expand client base.

Wrote and designed collateral material and corporate qualifications and presentations.

Increased lead generation by 10% helping Trigen remain competitive while facing deregulation.

Change Manage m e n t Consultan t, Goody, Clancy & Associates, Boston, MA 1 995 - 1997

Planned and directed a 7-member committee to implement new marketing strategy and introduce a

reinvigorated culture that showed a younger, more aggressive design firm.

Introduced desktop publishing to improve proposal preparation process, increasing success rate by

20%.

Established new business initiatives, including expanding target markets.

Established seminar series featuring in-house project presentations and guest speakers.

Education

Simmons College, Masters in Communications Management, 2003

University of Connecticut, Bachelors of Arts Degree in English, 1993

P rofessional Organizations

Member, International Association of Business Communicators

Other

Certified Personal Trainer and Group Fitness Instructor 2006 - Present

Co-Owner, The Other Half, Boston, MA 2002 - 2003

Co-owner of this event planning firm that specialized in planning singles events, including themed

monthly parties and wine tastings. Became one of Boston’s premier social events.

Referrals

References and writing samples/portfolio available upon request.

Mary Beth Florentine

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