Manager Marketing

Phillip Justin Parker

**** ****** ***** *****,

Sugar Land, Texas 77479 USA

Home: 281-***-****

**********@**********.***

Experience 1997-Current Texas Instruments: Digital Signal Processing

Division, Stafford, TX.

Senior Marketing Communications Group Manager and Internet Marketing

Manager:

Digital Marketing

Instrumental in improvement of CRM methodology, database segmentation

and associated reporting

and analysis. Increased email response rates by over 90%.

Utilize social media and guerilla marketing tactics to drive success of

open source software community

for the Beagleboard development platform: beagleboard.org. Drive over

30k new visits/month.

Active in driving best practices for Search Engine Marketing (SEM)

including Search Engine

Optimization (SEO) and pay-per-click (PPC) activity resulting in 80%

lower cost-per-click (CPC) and

400% increase in website conversions in two year period.

Work with IT and business teams to specify systems and methodology for:

email marketing

lead follow up, literature fulfillment, content management, social

media, search and web analytics:

Systems evaluated include Omniture, Google, Baynote, Siebel,

salesforce.com, Jive, Telligent,

Visual IQ, Harvest, Covario, Interwoven, Siebel, Radian6.

Interface with various internal teams including IT, relationship

marketing and e-commerce team to

complete projects to improve efficiency, lower bounce rate and increase

website KPIs.

Teamed cross groups to make Texas Instruments semiconductor industry

leaders in viral

marketing/social media techniques such as blogging, twitter, forums,

podcasts and vidcasts

Leader of Multiple Groups

Increasing levels of responsibility resulting in promotions from

individual marketing communications

contributor to both market communications and media relations

responsibility to worldwide marketing

and internet marketing group manager. Currently manage eleven direct

reports.

Build marketing and communications programs to target hardware and

software design engineers and

managers in United States, Europe, South America, Japan and Asia in

markets and applications such

as video/imaging, industrial, communications and medical.

Experience Lead cross functional teams to devise and implement strategic

marketing, communications and go to

market plans to meet marketing and sales objectives including

implementation of segmentation and

differentiation strategies, value proposition and key messages, channel

training and promotion, print

and online advertising, social media, press releases, tours,

contributed articles, speaking engagements, collateral,

direct marketing and web casts.

Strategic Marketing and Sales

Created and drove adoption of division wide go to market methodology to

improve effectiveness

of product introductions and increase customer satisfaction by 20% in

one year.

Increased qualified leads by 50% per month by improving data mining and

behavioral segmentation.

Key member of team responsible for growing company developer conference

attendance 300% over

five years.

Built communications related benefit program for Texas Instruments DSP

third party partners ranked

extremely valuable by member companies. Grew network twofold in 3

years.

Enacted competitive benchmarking methodology including focus groups,

messaging evaluation, media

relations tracking and competitive spend estimation.

1997-Current Texas Instruments: Digital Signal Processing

Division Stafford, TX.

Senior Marketing and Communications Group Manager and Internet

Marketing Manager:

Advertising and Branding

Launch lead for the following TI company brands: DaVinci, OMAP3, Code

Composer Studio, Sitara.

DaVinci launch covered by Wall Street Journal, Washington Post and

major international outlets. Brand

recognition went from 4% to 60% in target market in one year.

Improved usefulness of worldwide brand and attribute tracking study by

incorporating perceptual maps

and conjoint analysis resulting in more actionable data for

decision-making.

Select and evaluate of advertising and media relations agencies.

Manage worldwide online/print

advertising campaigns utilizing semiconductor trade websites and

magazines.

Headed cross-semiconductor communications measurement team resulting in

measurement toolkit to

enable improved communications ROI metrics such as brand dashboards and

conversions.

Achieved targets for seven consecutive years while managing

multi-million dollar worldwide budget.

Manage brand footprint worldwide to provide consistency in messaging,

trade marking, logos and

visual identifiers. Maintain internal communications programs to

stimulate internal brand champions.

1996-1997 Mark Products Houston, TX.

Marketing Coordinator for Geophysical Products Manufacturer

Increased sales leads by 30% with more consistent customer

communication and industry analysis.

Managed inception of company web presence and internal best practices.

1994-1996 BJ Software (A Division of Thermo Instruments) Houston, TX.

Market Analyst for Supervisory Control and Data Acquisition Software

Firm

Solidified and enlarged reseller channel by 250% as a result of

marketing efforts.

Implemented a cooperative marketing program as well as a performance

evaluation and sales goal

setting procedure for resellers.

Specified next generation products and devised product roadmaps.

Coordinated with corporate communications to maintain strong presence

within corp. brand hierarchy.

Launched users group meetings and conferences.

Maintained customer testimonial program and visited customer locations

to secure case studies.

1993-1994 ServComp and Comtec Automated Solutions Houston, TX.

Marketing Manager for Data Management Firm

Created visual sales presentations for use on major clients. Produced

bids and proposals detailing

Education company services and benefits.

Worked with local and national government agencies to secure government

business, guarantee

placement on bid lists and inclusion in the General Services

Administration Contract.

1993 University of Houston Houston, TX.

Master of Business Administration. Concentration: International

business, marketing and finance

1991 University of Texas at Austin Austin, TX.

Bachelor of Business Administration. Major: Marketing

Interests Soccer player and certified soccer coach, SCUBA certified, youth sports

coach, active mentor, college

football, international travel and electronics.

Computer Proficient with Microsoft Word, Excel, Power Point, various email and

Skills calendaring programs, sales lead

management software packages, Google Analytics, Content Management

Systems.

Contact this candidate