Sales Manager

Tracy, Ca *****

Cell: 209-***-**** / *****************@*****.***

linkedin.com/pub/rachelle-smith/21/335/339

EXPERIENCED

CATEGORY BUSINESS DEVELOPMENT MANAGER

CORE COMPETENCIES

Category management expertise in Business Process Integration

FDM, E-Commerce & Wholesale Strong Leadership/Influencing &

Proven success in sales/marketing Coaching skills

technique and negotiation Promoter of corporate social

Successful Product Management accountability and business

Strategic & Tactical Business integrity

Planning Strategic sales driver

SELECT ACCOMPLISHMENTS

. 15+ years of sales/marketing experience within the CPG industry

. Delivered positive sales increases year over year

. Recognized for effective and efficient customer driven business

building

. Brand Management - Launched multi-million dollar brand

. Entrepreneur - Involved in 4 start up ventures

PROFESSIONAL EXPERIENCE

Daymon Worldwide (at Safeway) Category Business Manager

11/2007 - May 2010

Provided thought leadership through Consumer Brand Category Management

strategies and tactics to include: assortment and price optimization,

product development, forecasting and budget planning, business

performance analytics, promotional planning / effectiveness and

execution on key initiatives; additionally - desk budget (+300M)

annualized:

. Sales Leadership: Double-digit sales increases (YOY); positive

profit and share driver

. Increased penetration by 4+% in key categories

. Launched over 200 new Consumer Brand items at account

. Strategic Planning: Volume impact measurements, price management

and distribution growth

Daymon Worldwide, Pleasanton, CA Food Broker Account Manager

11/2007 - May 2010

. Portfolio Management: Multiple Consumer Brand Clients owning

over 400 products at customer

. Sales & Forecast Management: delivered double-digit increases -

sales and profit

. Achieved over 8% increase in brokerage

. Managed Trade budgets: achieved success by exceeding forecasted

sales through consumer and trade promotion planning

. Sold in over 250 New items within 2 years

. Distribution support and management; promotional and category

analysis

. Key partnership development: building and maintaining strong

relationships within all levels of the client and customer

environment

Acosta Sales, Pleasanton CA Category Development Manager

12/2006 - 11/2007

. Category Management expertise to drive customer/client

initiatives

. Utilized IRI and Nielsen to provide market/trend data for

tactical planning

. Integrated syndicated data into graphic presentations and

business reviews for new client business, new item introductions

and category reviews; resulting in several successful brand

launches

. Business Development: sold program benefits to obtain new

clients and built on current client relationships with Business

Managers and clients

. Participated in monthly client sales review calls

Advantage Sales, Pleasanton CA Field Promotion/Program Manager

12/2004 - 3/2006

. On-site manager leading co-marketing programs for regional

grocery chain; sales management, building consumer awareness of

Client and Brand partners. Average sales lift per promotion +10%

. Day-to-day sales and marketing leadership on grass roots

programs

. Sales - Developed and presented marketing programs to account

managers; increased incremental sales by 20% vs. PY

. Facilitated & managed execution of all program and promotion

elements, sku assortment, UPC and packaging accuracy, retail Ad

pricing, in store display. Managed the post promotional process

. Managed P&L for program profitability

Longs Drug, Walnut Creek, CA Category/Marketing Manager 8/2002 -

5/ 2004

. Category Management: setting category roles and strategy and

fiscal responsibility for desk

. Drove profitable business growth (+10% annually) through

promotions, distribution strategies and optimized pricing models

. Managed assortment and inventory; forecasting allocations and

promotional distributions

. Category Optimization: new item performance, consumption and

distribution. Increased sales +5% in first year.

. Managed sku optimization projects with suppliers increasing

assortment by 10% producing up to +20% increases in incremental

brand sales

. Created merchandising strategy and development of retail

execution directives

. Desk Volume:$200M

PRIOR EXPERIENCE

NorthPole USA, Fremont, CA Marketing Product

Manager

BlueLight.Com, San Francisco, CA Director of

Marketing

PlanetRx.Com, So San Francisco, CA Category Business

Manager

McKesson Corp., San Francisco, CA Assoc. Product

Manager

EDUCATION

BA Business Management/Marketing, University of Phoenix, California

Professional Development:

Directing a Successful Private Label Business

Future of Food Systems - Dr. Ray Goldberg, Harvard Business School

Understanding Retailer and Supplier Trends

Budgeting and Business Planning

ADDITIONAL INFORMATION

Proficient in the use of PowerPoint, Excel, Word, Publisher,

Outlook, Business Objects

Experienced Nielsen and IRI syndicated data analyst

10+ years in Operations Management for Non Profit: Marketing,

Finance and HR providing organizational and directional

leadership

. Worked while attending college; graduated with honors

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