Project Manager Marketing

Emma (YE) Shen

**** ******, ** *** # *, SUNNYVALE, CA 94087

+1-847-***-**** *********@*******.************.***

EDUCATION

****-**** ******* ****** ** MANAGEMENT EVANSTON, IL

Northwestern University

Candidate for Master of Business Administration degree, June

2010

. Majors in Marketing and Management & Strategy

. Elected Co-director of Kellogg Greater China Business

Conference; Selected Leader in Kellogg Career Trek

. Google Online Marketing Challenge; Conducted online marketing

campaign for Evanston Symphony Orchestra; Led market research

to evaluate launching opportunities for online startups

. Active member of High-Tech, Media and Marketing Clubs

1998-2002 Fudan University Shanghai, China

Bachelor of Arts degree in Journalism, minor in Business

Administration, July 2002

. Awarded Fudan University Best Student Fellowship in 1998 and

2001for academic excellence

. Strategy Analyst at Eachnet.com (Joint Venture of eBay and Tom

Group); Assistant TV Director at Shanghai Media Group; Part-

time Journalist at Beijing Media & Culture Group;

Experience

2009 SUMMER CONNAMARA SYSTEM CHICAGO, IL

Product Marketing Intern

. Created online marketing campaign to enhance the firm's brand

equity and to acquire new clients, developed metrics for

evaluating social media strategy, email marketing plan, and

partnership selection; tested the website effectiveness and

efficiency; increased 25% of new visits in two months

. Defined the marketing strategy for the firm's new risk

management SAAS, analyzed financial industry dynamics,

evaluated business opportunity, developed value propositions

and calculated potential risks

. Forecasted demand and proposed pricing strategy with Bass

Model, conducted 20+ quantitative interviews and scenario

analyses; presented the strategy to CEO which was approved for

immediate implementation

2007-2008 croton consulting Shanghai, China

ZenithOptimedia spin-off; Management consulting firm serving

nationwide media groups

Associate Consultant

. Proposed and implemented growth strategy for a national

network, led market research, revenue forecast, advertising

pricing and vendor selection, resulted in 34% increased market

share (from 14th to 3rd place in the nationwide TV market) and

25% increased annual advertising revenue (US$7 million)

. Developed and tested an interactive digital marketing campaign

covering 700M audience nationwide, analyzed interactive media

marketplace and identified implementation opportunity,

resulted in 35% audience loyalty increase and 108% rating

increase in prime time in one month

. Led and executed organizational restructuring by changing the

functional-oriented infrastructure to channel-oriented, which

improved internal communication efficiency by 70%

2002-2007 Star TV / news corporation Shanghai, China

Project Manager, Creative Content Department, 2005-2007

. Led cross functional teams of 60 people in producing,

marketing and operating a multi-city reality dance show

(similar to "American Idol"), which drove viewership of 300M

audience and Ad revenue of US$1.2M across internet, TV network

and mobile platform; won "Best Reality Show" at Asian

Television Awards

. Managed 12 on-air personalities, created and executed

individual marketing plans through online and offline

platforms to push their publicity; achieved 300%+ revenue

increase through marketing partnership

Manager/Assistant Manager, Creative Content Department, 2002-

2005

. Led quantitative market research for launching the company's

first Mandarin TV network in China

. Launched and managed five entertainment programs in new market

with a production budget over US$2 million, gained 2.6%

average program rating and exceeded key competitor by 100%

ADDITIONAL data

. FLUENT CHINESE AND ENGLISH SPEAKER; MEMBER OF CHINESE FINANCE

ASSOCIATION OF AMERICA

. Freelance photographer and writer for Traveler magazine;

Script writer for "Star Wars III" movie premiere

. Avid camper and mountain biker; Member of Nike woman's

training club

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