Marketing Manager

Michael Cole

*** ***** ******, **** * ( Hoboken, NJ 07030 ( 973-***-****

*************@*******.***

RELEVANT SKILLS

Strategy - Partner with senior clients to understand their business challenges

and long-term goals. Communicate complex strategic recommendations in every day

terms.

Insights and Creative - Utilize research to uncover customer insights. Develop

creative briefs to bring them to life.

Client and Prospect Management -Develop and share the agency perspective on

marketing, consumer and cultural trends with existing and prospective clients to

uncover opportunities.

Team Leadership - Manage teams across offices to implement processes and tools to

both standardize and elevate the performance of work for clients.

WORK EXPERIENCE

RTCRM - WUNDERMAN (relationship marketing agency) - New York, NY

February 2008 - Present

Director Strategy and Insights

Lead the strategy planning and delivery of digital and relationship marketing

campaigns for Fortune 500 clients

Industries include: financial services, pharmaceutical, retail, and consumer

products

Clients include: Vanguard, BlackRock, MetLife, Abbott Laboratories, Bayer,

Johnson & Johnson, Novo Nordisk, Office Depot

Channels include: digital, direct marketing, print, and direct response

television

Lead the strategy planning process and presentations for new business initiatives

Lead the analysis and execution of all NY new business pitches

Coordinate integration of RTCRM as the relationship marketing agency for WPP

network-wide new business initiatives. Partner with JWT, Y&R brands, Grey, and

other network partners to provide integrated solutions to new business prospects

Direct quantitative and qualitative research programs. Put insights to use in

actionable strategic initiatives

Track digital trends and insights across industries and marketing channels to

recommend best practice solutions

Develop and recommend measurement systems to allow for analytical modeling and

executive level reporting

Manage team of strategy planners and associates to support existing and

prospective clients

T3 ASSOCIATES, LLC (strategy consultant) - New York, NY

January 2007 - January 2008

Senior Consultant

Partnered with senior management of client companies to analyze current state of

their business and develop recommendations for growth strategies

Relevant practice areas included: competitive positioning and branding,

marketing plan development

Conducted in depth qualitative and quantitative analysis of markets and products

to determine potential value and positioning of marketing and sales campaigns

Created financial models to determine valuation of target companies from both buy

and sell-side perspectives

CONSULTING INTERNSHIP - Madrid and Singapore

November 2005 - March 2006

Informatics Education Ltd (online education provider)

Analyzed best practices and created business plan for geographic expansion of

product line throughout the Middle East

Presented findings to Vice-President of Business Development and a panel of

Management Consultants.

WELLPOINT (health insurance) - New York, NY

February 2004 - October 2005

Senior Market Manager, Small Group Markets

Managed market strategy for Small Group Health Insurance accounts, focusing on

account growth and profitability. Implemented market plan that generated $22.9

million in annual profit

Conducted analysis of customer, competitor, and distribution channels to develop

segmentation and pricing strategies

Analyzed and implemented best practice sales strategies for both new acquisitions

and retention. Developed and maintained sales forecasting model and metrics

Managed and directed on-line, print advertising, direct marketing, and special

event campaigns

Continued on Page 2

WORK EXPERIENCE - CONTINUED

CAPITAL ONE (credit card bank) - Richmond, VA

August 2000 - February 2004

Senior Product Manager, Marketing and Analysis Account Management

Managed the activation/ retention team for Platinum card account management,

responsible for generating $400 million in assets and $17 million in net income

Implemented direct marketing campaigns including creative brief development,

segmenting populations and measuring test results to determine roll out strategy

Quantified customer valuation and marketing impact through analysis of response

rates, marketing costs, and sources of revenue

Managed team of five Product Managers.

EDUCATION

INSTITUTO DE EMPRESA - Madrid, Spain

December 2006

Masters in Business Administration, ranked 3 of 220 students. 3.82 GPA

Concentration in Finance and Strategy

UNIVERSITY OF RICHMOND - Richmond, VA

May 2000

Bachelor of Science in Business Administration, cum laude

Major in Marketing with a minor in Rhetoric and Communication

COMPUTER SKILLS

MS Word, PowerPoint, Excel, Project, Access, Visio, Palisade Decision Tools

Suite- Risk Optimizer, Precision Tree, @Risk, Monte Carlo Simulation Analysis

LANGUAGE

English - Native, Spanish - Intermediate

OTHER

Master's Certificate in Project Management from George Washington University,

2001

Sigma Alpha Epsilon Fraternity; Beta Gamma Sigma Honor Society

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