Christina H. Morrison
*** ********* **** 423-***-****
Franklin, TN 37064 www.linkedin.com/in/chmorrison
**********@*******.***
Summary of Qualifications
Accomplished and high-energy health care leader who inspires professional
development, performance and retention of top talent resulting in a
successful sales team. Excellent interpersonal skills, flexibility and
oral and written communication skills. Proven track record in the areas
of:
Team Building Talent Retention
Marketing Analysis New Product Launched
Account Management Training and Presentation
Professional Experience
Wyeth Pharmaceuticals, Philadelphia, PA 1983-2009
District Manager/ Sales Manager, Nashville, TN (2005-2009)
Successfully led a professional sales team of 12 in achieving expected
district sales results and producing continuous high level results.
District portfolio included cardiovascular, neuroscience and
gastroenterology products.
. Conducted market analysis with sales team to develop strategic business
plans for each territory resulting in synergistic team collaboration,
improved business acumen and increased sales.
. Coached sales team to enhance selling skills and product and disease
state knowledge. District placed fifth of 43 districts in zone for
market share growth for President's Challenge.
. Planned and executed formal presentations and business meetings for
district, regional and national meetings to introduce new product
information and selling strategies.
. Mentored employees and developed professional enrichment plans to foster
the growth of future sales leaders who are proactive and possess
independent decision making skills which resulted in district retention
higher than both regional and national averages.
. Analyzed and communicated changes in the health care environment
regarding trends in managed care, policy and Medicaid/Medicare. Improved
sales teams' knowledge of environmental factors leading to providing
better and more accurate information to health care providers.
Hospital Account Manager, Chattanooga, TN (2002-2005)
Instrumental in gaining and maintaining formulary status of marketed IV
product line in East Tennessee hospitals. Product portfolio included IV
antibiotic and IV proton pump inhibitor.
. Marketed IV product line to key opinion leaders, department chairmen,
attending physicians, fellows, residents and pharmacists resulting in
formulary status of IV antibiotic in all accounts.
. Selected regional sales trainer for Tennessee/Alabama after one year in
hospital sales. Coached hospital account managers in the field on
selling skills and product knowledge. Led selling and product training
classes in Wyeth home office.
. Facilitated product in-services and presentations to hospital departments
and residents.to provide information on correct administration of
products.
. Developed first speaker advocate for Zosyn IV in Chattanooga market.
Territory Manager, Chattanooga, TN (1983-2002)
Customer base included primary care, psychiatry, neurology, cardiology,
gastroenterogly and orthopedic surgery. A long and successful career that
includes seven product launches.
Education
BS Communications, University of Tennessee, Knoxville, TN, magna cum laude
Certificate, Certified Medical Representative, Certified Medical
Representative Institute, Roanoke, VA
Volunteer Experience
Alzheimer's Association, Chattanooga, TN Chapter, Board Member, Memory Walk
Chairperson
Arthritis Association, Chattanooga, TN Chapter, Board Member