Management Sales

RAM SRINIVASAN, Ph.D.

**** ******* ****** • Los Altos, California 94024

650-***-**** • *********@*****.***

EXECUTIVE-LEVEL MANAGEMENT: Technology Strategy, Product Management

Internet, TV, Mobile Convergence • Consumer Web • E-Commerce • Targeted Advertising

Product Management • Technology Strategy • Vertical Search • Software Development

Outsourcing • Global Team Management • Cross-Functional Management • Systems Architecture

Technology Evaluation • Partnerships • Operations

Seasoned technology strategist with a keen business sense and more than 20 years of multi-

functional experience, managing global teams in large organizations and startups, impacting

corporate profitability and delivering world-class products and systems. Expertly aligns

resources and products with enterprise objectives, elevating performance, fostering innovation,

and delivering growth. Excellent C-level communications. Managed $80M+ projects, budgets,

and global teams.

PROFESSIONAL EXPERIENCE

TellyTopia, Santa Clara, California • 2006-Present

Company provides a platform and services for seamlessly (Internet, TV, mobile) moving videos, ads

and movies between Internet, TV and mobile.

Vice President, Technology

Developed vision and executed on strategy leveraging SaaS and SOA concepts in cable/IPTV/OTT

systems. Perform all aspects of client base development, including direction of product innovation,

technology strategy, and operations.

• Drove development of a suite of innovative products to enable TV subscribers to seamlessly

share videos and movies across PC, TV, and mobile

• Crafted technology strategy and deployed platform acclaimed by customers and investors

• Pioneered targeted Internet style ad units on TV for small and medium sized businesses

• Deployed 24x7 Internet-to-TV (i2TV) hyper-local service to cable TV, IPTV, DTV, OTT in

several cities; deployed unique service referred to as ‘YouTube on TV’

• Pursued and closed deals with cable MSOs, IPTV, digital TV stations, studios

• Designed versatile architecture and processes for content acquisition, enhancement,

filtering, value-addition, and distribution; supports 6000+ content producers

• Hired top quality global team (US, India, Belarus, Argentina) of 30+ people

• Technologies – SaaS, SCRUM, RAD, AJAX, IPTV, Python, J2EE, H.264, adaptive streaming,

content management, web portals, mass personalization, ad targeting etc.

FitMe, Santa Clara, California • 1999-2006

Start-up providing disruptive services - mass customization platform and a vertical search application

for various industries such as retail and fitness.

CTO/Chief Executive Officer

Orchestrated development and provide overall management of this Web2.0 business with pioneering

SaaS based services in E-Commerce including fit-related solutions for apparel to reduce returns.

Coordinate top performing team of 50+ staff members and world-class outsourced firms.

• Pioneered establishment of this highly unique business, successfully raising $4M in financing

and establishing product vision as well as business plan to generate revenues totaling over

$40M. Introduced disruptive solutions; developed 8 pioneering products/services.

Developed 4 disruptive products/services in retail and a scalable platform to back it up.

Slashed expenditures $250K while maintaining the organization's complex, 3-tier website

available 24X7 through expert management and implementation of diverse technologies.

Delivered over $650K savings in capital and operational costs through transformation of the

entire technical architecture.

Led initiation, development, and rollout of a highly effective and unique SaaS on eBay,

delivering more than $450K savings.

Filed 4 patents and delivered high levels of product innovation for web, kiosk deployment.

Secured a software contract totaling over $1M, saving FitMe over $700K in engineering

development expenditures through retention of intellectual property.

DiviCom (now Harmonic), Milpitas, California • 1996-1999

Pioneer in complex digital TV systems – encoding, conditional access, guide, billing etc. – for cable,

IPTV, satellite TV providers worldwide. Annual sales totaled over $400M.

Regional Manager – Latin America

Recruited to run major programs. Reassigned to drive business development within Asian and

Middle Eastern markets followed by direct sales and market penetration in the Latin America region.

Targeted major business opportunities for satellite Direct-to-Home, cable, FTTH, DSL, MMDS, and

IP system solutions. Cultivated profitable relationships with clients, developed proposals, and

introduced market/sales strategies for US and international markets.

• Captured over $10M in additional revenues (in less than 2 years) in digital TV system

deployment through skillful penetration of Latin American markets.

• Managed teams to design, deploy large scale DTH/MMDS systems to support 200+ channels,

EPG, Conditional Access etc.

• Successfully penetrated Caribbean markets following economic turmoil in the Latin American region.

• Propelled revenues and business opportunities through implementation of highly effective

strategies, IT direction, and complex sales plans.

• Fueled profits by establishing key partnerships.

TITAN CORPORATION, Milpitas, California • 1993-1995

Global provider of remote sensing ground stations and processing equipment for mobile DirecTV

receivers. Serviced markets in the US, Singapore, Taiwan, Korea, India, and Europe. Annual

revenues totaled over $26M.

Director – Technology and Business Development

Spearheaded development of strategic account plans for revenue expansion. Coordinated solutions

selling efforts and delivery of complex systems in the areas of imaging and sensing ground stations.

Performed competitive analysis, established new business direction, and drove penetration of new

markets. Managed strategy, proposal development, $MM international programs, and establishment of

global alliances.

• Served a pivotal role in successful penetration of the total ground station market by bridging

business and technology aspects, resulting in a $10M business opportunity in Singapore.

• Successfully orchestrated a $9M program (15 people) involving high-speed satellite

communications and client server processing. Worked effectively with cross-functional team of

globally dispersed partners.

• Retained contracts valued at over $11M in Thailand, China, and Japan by establishing a strong

focus on relationship building and through skillful management of complex projects as well as

system deployments.

• Fueled revenues by expanding corporate capabilities with the cultivation of marketing

alliances/partnerships in Norway, France, Canada, and Italy.

• Slashed corporate response time 75% by introducing proposals and launching modularized

efforts.

EDUCATION

Advanced Management

Stanford University, Stanford, CA

Ph.D. in Electrical Engineering (Video Compression)

Master of Science in Electrical Engineering

University of Texas, Arlington, Texas

Bachelor of Science in Electrical Engineering

National Institute of Technology, Warangal, India

Others

• Working Capital, International Business, Human Resources Management – University of

California, Santa Cruz, California

• Member of the Silicon Valley Association of Startup Entrepreneurs

• Four patents in image processing, vertical search, video

• Two books and numerous other paper publications; media interviews

• Technology board member for charity organization doing work in microloans

• Expert consultant to E-Commerce businesses and venture capitalists

• Mentor to Future Business Leaders of America

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