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**** ** *** *** *****, FL *****
[pic] Phone: 786-***-**** [pic] Email: ******@*********.***
Education:
Florida International University (FIU)
Miami, FL
Jul 2002- Dec 2009
. MBA at Florida International GPA 3.7
. Double major: Management and Marketing GPA: 3.392
. Bachelors of Business Administration
Areas of Expertise:
. Budget Responsibility, POS development, Event Management, Innovation.
Experience:
Arcor USA.
Coral Gables, FL
Product Manager
March 2007 - Present
Arcor has 20,000 employees, 41industrial plants around the world, and is
the world's number 1 candy producer
. Develop new products and concepts for the United States and Canada
. Implemented business plans and marketing programs for multiple brands
resulting in 11% seasonal revenue growth
. Define the product strategies and create roadmaps
. Lead cross functional teams to deliver marketing materials and execute
line reviews and seasonal events
. Work with external third parties to assess partnerships and licensing
opportunities. Successfully developed and negotiated contracts with
Shrek-Dreamworks, Snoopy-Peanuts, and Paws- Garfield
. Meet with clients (Walmart, Dollar General, Sam's, Dollar Tree, Rite
Aid, CVS, Family Dollar, Aldi, Walgreens, etc.) to identify market
needs and then develop programs to meet those needs
. Run querys to identify the monthly revenues of products and brands
. Conduct Market Research
. Develop/ Coordinate product mock ups and samples
. Coordinate necessary licensing approvals
. Develop sales tools and collaterals including sales sheets, and POP
Materials
. Brief and train the sales force on the product features
. Have successfully created products that can be found at Dollar
General, Winn-Dixie, CVS, Rite Aid, Family Dollar, Dollar Tree, Sam's
Club, Publix, and many small shops around the US and Canada
. Implemented launch of several everyday as well as seasonal products
. Coordinate production by ensuring that product is exactly as the
clients requested and also ensure that the product is delivered by the
desired date
. Coordinate tradeshows such as ECRM, All Candy, and PLMA
J. Milton & Associates
Coral Gables, FL Executive Assistant
May 2005 - March
2007
. Producing documents, briefing papers, reports and presentations
. Develop pipeline/forecast presentations and management
. Coordinate official launch of finalized properties including
reception, invitations and press releases in both English and Spanish
. Liaising with clients, suppliers and other staff
. Standing in for the manager and making decisions and delegating work
to others in their absence
. Lead in the development of corporate events and tradeshows
Hampton Inn Coconut Grove
Coconut Grove, FL Sales & Marketing Manager
Aug 2003 - May 2005
. Develop weekly sales call plan so that I may visit current and
prospective clients
. Maintain client relationships by providing quality customer service
. Increased corporate sales by 37% in 2005
. Expanded current client base by over 15%
. Prepare monthly revenue report for General Manager, and District
Managers so that they may assess the performance of the sales and
marketing department
. Prepare and develop a yearly sales presentation for Financial
Investors, Company Owners, General Managers, and District Manager
. Maintain an organized client list with detailed notes on each client's
special needs
. Coordinate Meeting Events for future as well as current clients
* Additional work experience available upon request
Skills:
. Proficient in Microsoft Applications, including: Word, Excel,
Outlook, and PowerPoint
. Proficient in ACT
. Bilingual: English and Spanish
. Proficient in IRI Database
. Proficient in Retail Link Database