Customer Service Manager

Woody Goulart

**** ******* **** ? Vienna, VA ****2 ?703-***-****

************@*****.***

EXECUTIVE MANAGEMENT

Marketing, Communications, Branding

Senior Executive experienced in building and nurturing organizations,

mission-critical initiatives, and pioneering programs. Possess track record

of success in strategic communication management, Information Technology,

Interactive Digital Media, News, and Public Affairs. Able to launch

campaigns focused on public health, social well-being, and a variety of

other issues. Expertise includes:

. Familiar with education, health, international development, social and

economic justice communications initiatives; possess major market and

mainstream media experience.

. Performs research, development and launch of effective campaigns that

reinforce a company's reputation.

. Utilizes today's interactive media (blogging / social media tools) to

reach, engage, and influence target audiences.

. Balances competing demands and blend various strategies to motivate

audiences toward action.

Areas of Expertise:

Strategic Communications ? Web 2.0 ? Interactive Digital Media ? Social

Networking

Marketing Communications ? Business Development ?Brand Development ? Market

Segment Penetration

Public Relations ? Mainstream Media ? Campaign Conception & Development ?

Team Development & Building

Career Path

Booz Allen Hamilton - McLean, VA 2008 - Present

CONSULTANT

Consulted on technology and communications strategies to enable government

transparency and launch national corporate internet-based interactive

service that would reach 20K+ employees, increase engagement, and initiate

silo elimination.

. Implemented start-up of international DoD social marketing outreach

campaign ("Real Warriors").

. Created interactive engagement platforms and improved behavioral

health of US military service members and their families post Iraq and

Afghanistan active duty.

Summit Marketing / US Army - Alexandria, VA 2006 - 2008

CONSULTANT

Spearheaded communications, revitalized US Army headquarters national print

and online advocacy journalism ("Freedom Team Salute") and influenced /

enhanced public opinion of US Army during early years of Iraq and

Afghanistan wars.

. Interacted with military officers and SES staff at Pentagon.

University of Maryland University College - Adelphi, MD 2005 -- 2008

ADJUNCT FACULTY

Provided quality adult instruction and training to enhance business and

professional communication skills; provided interpersonal and written

counsel to adults and used web-based and classroom education methods.

AARP - Washington, DC 1995 -- 2006

STRATEGIC COMMUNICATIONS MANAGER

Covered diverse topics and launched large-scale, national social marketing

of public health and social well-being initiatives to influence values and

encourage better living conditions for all Americans. Provided editorial

management of Spanish language content (print and online). Built consensus

and cooperation to replace competing cultural tactics.

. Served as chief blogger and executive speechwriter; coached / trained

executives in national public speaking performance skills.

Woody Goulart

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STRATEGIC COMMUNICATIONS MANAGER continued..

Led initiative to create community awareness and online reputation;

improved street credibility particularly in interactive new media.

. Created national web-based management initiative to enhance awareness

and organizational message.

. Supervised integrated communications staff producing print/online

products.

ADDITIONAL EXPERIENCE

DIGITAL PRODUCTION & ONLINE CONTENT MANAGEMENT

Accomplished professional using contemporary digital production software

(Adobe Creative Suite), online tools (CSS, RSS, HTML, XML, PHP), and

content management systems (Expression Engine, Word Press).

MARKETING & SALES MANAGEMENT

Turned around public image of cable television industry and elevated

Arizona cable company reputation through community and public affair

events, traditional media outreach, press releases, executive speech

writing, and other communications materials.

BUSINESS DEVELOPMENT CONSULTANT

Performed research and creation of innovative start-up business plans and

operation strategies for Denver and Phoenix markets and carried out

consultative sales for advertising for Colorado River desert resort areas

of Arizona, California, and Nevada.

GENERAL MANAGER

Delivered consistent and sustainable revenue gains, profit growth, and

market share increases for six interconnected cable television systems with

33K subscribers in Boston media market and positioned / established the

company as an excellent source for news and entertainment.

. Held full P&L responsibility for $13M operation and supervised 5

department heads managing a 90+ member team of full-time sales,

marketing, customer service, field technical, and video production

personnel.

. Maintained positive government, business and customer relations within

highly regulated environment.

UNIVERSITY COMMUNICATIONS FACULTY MEMBER

University professor positions in mass media communications at University

of New Haven, Connecticut, and University of Louisville, Kentucky. Taught

courses in advertising/marketing, broadcast journalism, news writing, news

editing, public affairs journalism, speechwriting and public speaking.

Education

Ph.D. - Communication

Analysis of Persuasive Messages in Media Communications

Indiana University - Bloomington, IN

Master of Arts - Communication

Analysis of Persuasive Messages in Media Communications

Humboldt State University -- Arcata, CA

Bachelor of Science - Journalism

Broadcast & Print Journalism

Cal Poly - San Luis Obispo, CA

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