Marketing Sales
Resume:
David Stedman
*********@*******.***
Seasoned Advertising and Marketing Executive with a proven
track record of success in both corporate and entrepreneurial
environments:
Driving top end results through expertise in strategic market plan
development and creation of innovative marketing and advertising concepts.
Strong leader with expertise in ecommerce market planning, digital markets
and development and management of multiple cross
functional creative teams that achieve quantitative, measureable results.
Key Professional Accomplishments
Creative Director/Art Director, Marketing Executive
Director of Award Winning Creative Advertising concepts- Brand
Development, ecommerce Marketing Expertise, Social Media, Market
Analysis, Marketing and Sales Strategy, Management, New Business
Development, Account Management.
. Led successful creative departments for large advertising agency
and emerging internet companies.
. Created and produced all forms of TV, radio, digital and print
advertising.
. Created adverting campaigns for leading fortune 500 companies
such as:
Microsoft, Atlantic Richfield, British Petroleum, RCA, Exxon,
Pepsi, KFC, State of Washington, Safeco etc.
. Developed and led key project for Microsoft's first CD/ROM
conference.
. Key member of adverting team to design and develop brand and
product for Microsoft Press.
. Recipient of numerous regional and national awards for
advertising excellence.
. Established public internet company's prominence in the e-
mortgage sector
- #1 in the nation for e-information of mortgage loans
offered through its large loan pricing and
programs data base.
- Ranked in top 50 fastest growing financial software
companies in Washington for 3 consecutive years by
Deloitte and Touch .
. Built brand awareness and strong position for leading internet
companies B2B property and prominent B2C internet portal.
- #1, #2 or #3 for internet searches on Yahoo, Google and
MSN through it leading consumer mortgage internet
portal, Mortgage 101.
Core Competencies & Demonstrated Abilities:
-Effective Leader with Extensive ecommerce Marketing and Advertising
Expertise: Corporate Strategic Planning, Image and Brand Creation,
Social Media, Market Research and Analysis, Budget Development,
Product Positioning and Pricing Strategy, Has Built Solid Results
Oriented Operational Teams, Organizational Development, Operational
Effectiveness Skills, Project Management, Built and Managed
Multiproduct/ Cross Functional Sales and Marketing Teams: Is an
Effective Presenter, Team Builder, Motivator and Evangelist. High
Energy/ Driven Creative Director with Unique Blend of Extensive
Marketing Skills Supported by Solid Business Experience. Successful
Track Record in both Corporate and Entrepreneurial Environments.
Professional Experience
LION, Inc.com, Seattle WA.
Executive Vice President of Marketing / COO 1999- 2009
. Developed company strategic advertising/ marketing plans and
budgets.
. Developed Sales and Marketing strategies to support increased
sales activities over multiple product lines.
. Provided leadership and strategic direction for all advertising,
marketing/ PR and company communications.
. Created new branding and positioning for the Company, products
and portal properties.
. Evangelized company business plan and vision to investment
bankers, media and shareholders.
. Drove channel and partnership development.
. Managed product managers in establishing strategic direction for
product development, positioning, pricing and messaging.
. Produced and implemented results oriented marketing & public
relations strategies to drive sales.
. Managed diverse Product Sales teams in multiple locations.
. Developed strong lead generation strategies within our industry
leading B2C and B2C web portal sites.
. Complete P&L responsibility.
Results:
-Brought Company from Negative Cash Flow to Profitability in 14
months
-Increased Annual Revenue by 375%
-Increased institutional investor base by 25%.
-Built One of the Countries Leading Online Mortgage Software Companies
. #1 in the nation for e-information of mortgage loans offered
through its large loan pricing and programs data base.
. #3 in nation in the creation of digital businesses for mortgage
lenders and brokers.
. #1, #2 or #3 for internet searches on Yahoo, Google and MSN
through it leading consumer mortgage internet portal, Mortgage
101.
. Ranked in top 50 fastest growing technology companies in
Washington for 3 consecutive years by Deloitte and Touch .
Safeco Properties, Seattle, WA.
Senior Vice President / Director of Marketing/ Advertising 1990-1999
. Built in-house marketing department that created and executed
all company and property wide advertising and public relations
campaigns.
. Managed national marketing team.
. Facilitated annual executive strategic planning sessions.
. Developed and maintained all company and product brand messaging
platforms.
. Coordinated execution of all outside advertising, PR and media
functions.
. Produced extensive market analysis and performance metric for
property positioning, leasing and improved market share.
- including customer and end user focus groups.
. Worked with architects to define property positioning and brand
through distinctive architectural design.
. Developed marketing strategy to promote projects to business and
residential community: including all phases of government
approval, development and leasing.
. Created strategic planning manuals used by property marketing
managers.
. Developed new budgeting process for creating and managing large
marketing budgets.
Results:
-Saved $1,000,000 by creating and implementing effective market
planning and budgeting strategies.
-Developed and marketed concept to build first of its kind outdoor
regional shopping center.
Advertising Agencies
1. Ted Mader and Associates, Seattle, WA.
Account Executive, Creative Director/ Art Director- 1985-1990
. Managed key accounts: included marketing plan and budget
development.
. Facilitated executive strategic planning meetings with key
clients.
. Designed and produced all forms of advertising and marketing
materials, including brand development, trade show/booth design,
environmental graphics and promotional video presentations.
. Developed and led key project for Microsoft's first CD/ROM
conference.
. Key member of design team that developed brand for Microsoft
Press.
. Clients included companies such as: Microsoft, Microsoft Press,
State of Washington, Seattle First National Bank and Safeco
Properties.
Results:
- Won a number of design awards, including best of show for design
of Microsoft's Programming Windows publications.
2. Advertising Associates, Seattle, WA.
Creative Director/ Senior Art Director- 1977- 1985
. Designed and produced all forms of advertising and marketing
material including: print advertising, annual reports,
brochures, billboards, signage, packaging, product design,
direct mail and collateral material.
. Supervised all print production.
. Clients included companies such as: Alsop Ski's, Superior Fast
Freight, System 99, ZBrick Corporation, Jay Jacobs and Mill
Stone Coffee.
Results:
-Won numerous regional advertising and design awards.
3. Murray, Kraft and Rockey- Anchorage AK./ Seattle, WA.
Creative Director, Art Director- 1972-1977
. Managed large creative team of designers, writers and production
personnel.
. Developed effective advertising and marketing concepts for
leading fortune 500 companies such as: Atlantic Richfield,
British Petroleum, Blue Cross, RCA, Exxon, Pepsi, KFC and State
of Alaska.
. Created and produced all forms of TV, radio, print advertising,
direct mail, collateral, environmental design.
Results:
-Won numerous regional and national awards for advertising
excellence.
Community Contributions
1. Board of Directors -Make a Wish Foundation. Worked on team to
develop first comprehensive long term strategic plan and was leader
of the new board develop team.
2. Business Coach- for young professionals and start up companies.
3. Guest Teacher- at the University of Washington's school of design.
4. Coach- for youth basketball, baseball and soccer teams.
References Accessible on linkedin/ David Stedman
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