Account Executive Assistant

SNEHA RAMACHANDER

********@*******.***

Contact: 781-***-****

Work authorization: Permanent Resident

PROFESSIONAL EXPERIENCE

EURO RSCG LIFE UK (Advertising), London, United Kingdom

Jan 2008-Dec 2008

Account Executive - Over the Counter Healthcare Brands

. Managed print and press advertising tactics for Merial Animal Health

Ltd and CIBA VISION contact lenses

. Provided the client with strategic and innovative advertising and

marketing solutions

. Liaised with creative teams of copy writers and art directors on the

creative process of campaign development

. Conducted research to track market trends and competitor analysis for

pitch presentations

. Prepared time cost analysis to monitor the profitability of client

accounts

. Ensured smooth day to day functioning of client accounts and smooth

roll out of deliverables

Campaign Experience

. Managed Spring 08 and Autumn 08 Press and Print campaign for Merial

Animal Health UK aimed at the livestock industry in the UK.

Deliverables were nominated for the annual Veterinary Marketing Awards

2008

. Assisted on the roll out of a print campaign for CIBA VISION aimed at

the trade and consumer within the contact lens market in UK

OGILVY AND MATHER ADVERTISING, Bangalore, India

Jan 2007- Aug 2007

Assistant Account Executive - IBM Brand Services

. Managed tactics under IBM Optimizing IT program /Systems and

Technology Group for Server and Storage products.

. Meeting Client expectations in terms of deliverables and timelines on

various brand activities

. Primary contact to Ogilvy agencies in Asia Pacific and ASEAN regions

to ensure adherence to processes and guidelines for brand activities

and to facilitate seamless workflow

Campaign Experience

. Managed a CEO/CIO touch campaign in collaboration with Forbes magazine

for IBM Mainframes

. Ensured proper execution of a world wide campaign in the India market,

for IBM Blade Servers

ZEE MUSIC UK

Sept 2008 -

Dec 2008

TV show host

. Main anchor for a 20 episode series covering musical performances at

the Zee Carnival 2008 London

. Researched artistes' background and developed scripts for 20 episodes

PROFESSIONAL MODEL (Print and Television)

Mar 2003 - Jan 2007

. Assignments Include: Reebok, Motorola, Ford Motors, TATA Motors,

Veet, Wills Lifestyle, Anne French, Natalia Clothing, Allen Solly,

Accenture and Levis among others

TECHNOLOGY MEDIA GROUP (TMG PVT. LTD.) India

Mar 2000 - Sept 2002

TV show host -National Television Channel

. Main Anchor on Internet based television show called "E-Kids"

. Assisted in Script writing for the show

EDUCATION

COVENTRY UNIVERSITY, Coventry, U.K

Sept 2005 - Sept 2006

. M.A in International Media and Communication Grade: First Class

. Modules: Public Relations, Crisis Management, Information Society,

Research Methods and International Media

MOUNT CARMEL COLLEGE, Bangalore, India

July 2002 - May 2005

. B.A in Mass Communication Grade: First Class

. Modules: Advertising, Screenplay Writing, Radio Scripting, Health and

Industrial Psychology

MALLYA ADITI INTERNATIONAL SCHOOL, Bangalore, India

June 2000 - April 2002

. Subjects: Literature, Political Science, Sociology and Fine Arts

Result: 90% (Grade A)

PERSONAL

. Recipient of "Most Outstanding Outgoing Student of 2000". Sophia High

School, Bangalore, India

. Volunteered with the Hemophilia Society Bangalore, India

. Proficient in Microsoft Word, PowerPoint and Excel

. Fluent in written and spoken English and Hindi

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