Sales Manager

SHELLEY V. SARMIENTO

**** ******* ***** *****, ******, Maryland 21012 ~ 443-***-**** ~

******@***.***

Work Experience

Limited Brands - New York, New York January 2010-

Present

Product Development Coordinator for Intimates/Accessories - Victoria's

Secret PINK Division

-Solely responsible for the PINK deck (visual reference of the

product line for each floor set) which includes a flat sketch, fabric

information, branding, trim, graphics, and prints for each style

-Key liaison between design, merchant, production and color/print teams,

and overseas and domestic factory representatives to ensure design changes

are communicated to all relevant persons and teams

-Coordinate with global contractors to maintain positive relationships and

to develop protocols and procedures to promote expedient, cost effective

but quality -controlled production

-Maintain and update decks while working cross- functionally with all teams

to confirm that information and critical schedules are conveyed and

documented accurately, completely and in a timely manner

-Lead weekly team meeting and work with the Director of Merchandising to

execute actions called out in these meetings

-Analyze selling history to define key trends by silhouette, color, print

/pattern while sharing seasonal historical performance of product

classifications to the production and merchant teams

-Responsible for writing and policing global partner/vendor protocols and

corporate procedures relative from pre-production to production.

-Liaison between my team and the corporate legal department for maintenance

of social compliance and corporate brand design and production policy

- Collaborate with merchants to obtain expedient design approval and

deliver "perfect" product for timely delivery and maximum profitability

Technical Designer/ Technical Design Coordinator

-Responsible for updating technical design packages and distributing to

production partners to ensure expediency and quality of samples

-Communicate with global partners to provide them with prototypes, color

palettes, branding standards, construction standards, and critical path

schedules

-Review, measure and analyze all samples throughout the pre-production

process to ensure quality control and brand integrity

Fashion Institute of Technology January 2010-

Present

Seminar Instructor

- Teach seminars in the Professional Continuing Studies Department. Topics

range from Branding, Small Business Development, Merchandising and Buying

Strategy, and Writing Technical Specifications

Alister and Ruby LLC - Annapolis, Maryland September 2005-

September 2009

Owner/President/ Merchant/Designer

-Followed my entrepreneurial instincts and started my own retail/design and

manufacturing operation ($5 million in yearly sales 15 employees)

-Designed private label women's contemporary fashion. Apparel was

manufactured in China and --India and sold in my own four-store chain of

retail boutiques and to the White House Black Market clothing corporation

-Owned and operated a four-store chain of boutiques. Acted as apparel

designer, buyer, merchant, operations manager, financial director, and

sourcing manager.

-Designed textiles and furniture. Executed licensing agreements with

Vanguard Furniture and Paladin Industries, both in High Point, N.C., to

manufacture, distribute, and sell my furniture and fabric.

White House Black Market January 1994-September

2005

Co-Owner/ Executive Vice President / Merchant/ Designer

-Instrumental in growing a start-up company from a single store to 140

doors with annual sales of over $150 million. The company was sold to

Chico's FAS in 2005.

-Responsible for developing the White House Black Market Brand and

promoting Brand consistency and recognition for over ten years of growth

-Assisted in developing and managing the concept of buying, manufacturing

and selling "fashionable clothes and accessories for middle- age, highly

energetic, and hip women in the colors of black and white".

-Initiated and executed business plans, open to buy strategies, and real

estate expansion directives for growth of a multi-million dollar retail

operation.

-Managed a corporate team of over 5000 employees. Managed a buying and

production team of 50 employees on a day to day basis

-Forecasted trends and researched product performance history to ensure the

Brand stayed on the cutting edge of our customer's flavor for fashion.

-Researched retail market trends and competitor product mix to promote the

freshness of our sales floors and motivate our sales and profitability.

-Initiated corporate global sourcing and established and maintained global

partnerships when the company grew too large to buy solely from the

wholesale market resources

-Designed product, all categories, for private label production and in-

store sale

Additional professional experience available upon request.

Education

Fashion Institute of Technology - New York, New York

Certificate of Technical Design

Certificate of Product Development and Product Management

Johns Hopkins University

Civil Engineering Program (two years without completion)

Towson University

B.A. Geography and Environmental Science

Computer Skills

Flex PLM, Web PDM, Microsoft Outlook, Excel, Illustrator (basic)

Professional and Philanthropic Board Appointments

White House Black Market/ Chico's FAS (past)

Everything But Water Retail (past)

Home Furnishings Business Magazine (past)

The Key School, Annapolis, Maryland (past)

The Wellness House of Annapolis (past)

References Available Upon Request

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