Manager Marketing
Resume:
ALEX G. DUMAS
Fair Haven, NJ ****4
*******@*******.***
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VETERAN MARKETING WRITER
WITH STRONG B2B BACKGROUND
Creative marketing pro with superior writing and conceptual skills. Diverse
background in marketing and branding, media relations, employee
communications, executive support, change management, employee training &
mentoring, and special events. Works well with subject matter experts to
translate product knowledge into highly effective marketing materials. Also
specializes in writing compelling by-line articles for executives.
Significant experience in the chemical industry.
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Professional History
FREELANCE MARKETING WRITER/CONSULTANT
2006-
Have worked both client-side and agency-side on many projects for a
multitude of companies. Most recently they include Hershey, NJ Transit, the
Federal Government, Rock Creek Strategic Marketing, & The Fry Group.
SR. MANAGER, MARCOM
2003 to 2005
Lucent Technologies (now Alcatel-Lucent)
SR. MANAGER, GLOBAL COMMUNICATIONS
1996 to 2002
Bell Labs (now Alcatel-Lucent)
MANAGER, EMPLOYEE COMM. & EXEC. SUPPORT
1988 to 1995
AT&T
PR FREELANCE WRITER/CONSULTANT
1984 to 1988
MAGAZINE/NEWSPAPER WRITER/EDITOR
prior to 1984
Chemical Week (McGraw-Hill)
Associated Press
Asbury Park Press
ALEX G. DUMAS
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Selected Accomplishments
. Created compelling content for a federal agency's marketing campaign
designed to hype a new regulation aimed at the offshore fishing industry.
Drafted new content for the revamped website for an up-and-coming
architectural firm in the Washington, D.C. area. Crafted a highly
successful direct-marketing piece by-lined by the CEO of a Baltimore-
based software company for distribution to potential new customers.
. Crafted 20 key internal presentations for a business unit president and
other key executives and wrote 50 articles for corporate websites during
one fiscal year. Simultaneously provided weekly internal communications
counsel to the president and his VPs while managing the activities of a
direct-report staff of five.
. Orchestrated a multi-layered, global marketing communications effort to
raise product awareness for (1) new sales team members, (2) their
marketing-support colleagues and (3) customers. Success was evidenced by
incremental growth in global sales revenues over the next four quarters,
going from a quarterly revenue base of $460M at the start of the program
to over $500M.
. Planned and produced 10 major marketing events hosted by the business
unit president and his sales VPs during one fiscal year. Attended and
spoke at 5 events in different U.S. locations.
. Doubled monthly traffic on a corporate internal web site with an
aggressive employee information campaign. Launched campaign when monthly
hits were averaging about 10,000. Succeeded in raising the monthly
average to more than 19,000.
. Helped reverse a downward revenue trend and boost employee morale by
working closely with a new business unit president and his management
team to articulate and introduce a new set of "change-management"
initiatives. Revenues steadily rose over the next four quarters
(reversing a trend of nine consecutive losing quarters). Positive
responses rose 20% in the annual employee "barometer" survey.
. Worked closely with several dozen scientists (including Nobel Prize
winners), staff writers and designers to create a commemorative issue of
the Bell Labs News marking the 50th anniversary of the transistor in
1997.
. Organized and co-chaired a "Left-hand/Right-hand" Committee to better
share information between internal and external groups within a corporate
communications division. Achieved a more timely release of information
(to both employees and media outlets). Reduced duplication of efforts by
committee members.
ALEX G. DUMAS
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Education Boston University
B.A. in Philosophy
Graduate study in Journalism
Professional studies in Business,
Marketing
Willing to travel
References on request
Contact this candidate