Sales Marketing
Resume:
Anne M. Mahoney
Quincy, MA **169
***********@*******.***
EXECUTIVE SUMMARY
Talented, results-producing sales & marketing professional with a proven
record of accomplishment in planning and leading comprehensive marketing
strategies in support of business goals and sales objectives. Demonstrated,
success-driven growth in key markets through implementation of targeted
programs. Solid leadership skills; led the development and implementation
of integrated marketing and communication plans that have exceeded sales
goals. Adept at communicating with management, vendors and internal
departments to coordinate overall sales & marketing efforts.
Strategic Market Planning New Market Penetration
Direct Marketing Programs Budget
Preparation/Administration
Marketing Collateral Market Research & Analysis
Development
Web Development & Team Building & Management
Management
ACCOMPLISHMENTS
. Led the implementation of a "company first" branding strategy. Key
objectives: To solve an organization's naming convention and reinforce
the brand name. Brand was weakened by a
four-year trend in acquisitions and retention of dissimilar sub-brands.
Created graphic standards to communicate the essence of the brand.
Applied this system to entire product line.
. Recruited by president and CEO to lead a one-year initiative to implement
and integrate a new sales, marketing and communication plan. Results of
the marketing and sales initiative exceeded expectations. Organization
doubled it sales in first year form a 10mm to a $20mm.
. Created processes, programs and resources to develop brand value and
consistent messaging while improving cost-effectiveness, which resulted
in a 30% cut in costs company-wide.
. Enhanced the company's image and visibility by launching aggressive
advertising and marketing campaigns, which included ads in trade
magazines, brochures, promotional items and coordination with web team to
re-engineer the company's web site. Drove 33% web traffic and exceeded
sales goals of 17mm.
. Collaborated with sales teams to develop and support a pre-sales process,
including product demonstrations, sales trainings, automated RFP process
and proof of concepts, which
shortened sales cycle by 2 weeks.
PROFESSIONAL HISTORY
Verisk HealthCare Boston, MA 2007- 2009
Verisk HealthCare is a technology company with a foundation in predictive
modeling and business intelligence. Verisk builds products and provides
services for the design, delivery, financial control and measurement of
health care services.
Vice President of Marketing 2008-2009
Defined strategy for and developed, executed and managed comprehensive
marketing plan encompassing integrated marketing initiatives designed to
penetrate and grow targeted markets. Communicated with customers,
management, internal departments and vendors to coordinate overall
marketing effort in accordance with corporate goals. Planned and carried
out regional market research and analyses. Played integral role in product
development activities. Managed forward-thinking marketing and sales teams.
Prepared and managed $3-million marketing budget.
Director of Learning and Development 2007-2008
Managed, developed and conducted customer training for a suite of software
applications, consistently achieving a yearly customer evaluation score of
3.4 or higher on a 1-4 scale. Skilled in designing instructional workbook
materials, conducting classroom and web-based training for customers, using
software applications such as Web Ex and PowerPoint to develop and conduct
training, and providing training to customer staff with differing needs
including System Administrators, Managers, Team Leads, and Trainers. Act
as the senior trainer supporting new trainees, to conduct Train-the Trainer
courses, and to provide product sales training for internal salespeople and
dealers.
Cyclone Design, Inc. Quincy, MA 1993 -2007
Co-Founder and President for a full-service communications company. Managed
the development and implementation of a wide range of sales and marketing
campaigns. Achieved outstanding
success in cultivating relationships with clients and vendors. Developed,
managed and executed complex projects and initiatives. Managed tight
deadlines and deliverables on large-scale campaigns for multiple
organizations simultaneously.
. Developed long and short-term marketing strategies for clients.
Formulated and implemented strategies on behalf of clients. Created and
implemented strategic campaigns for successful product and corporate
launches and promotions.
. Directed and managed the development, implementation and production of
all sales and marketing projects. Examples of projects include but are
not limited to identity design; branding campaigns; corporate brochures
and collateral; direct mail campaigns; newsletters; web site design;
email campaigns, and flash animation.
. Managed budget and cost containment on strategic accounts. Managed both
internal and
external resources of designers, photographers, illustrators, print
shops, multimedia shops
and freelancers.
EDUCATION:
Suffolk University Boson, MA May 1987
B.A. Business Finance, Minor Marketing
Community Involvement:
Quincy School Committee January 2006 - Present
Elected Official of a seven-member board overseeing and managing the Quincy
Public School Systems budget and policies. Manage $92 million school
budget. Develop, review and set school department policies. Negotiate
contracts. Sitting Vice-Chair of the School Committee, elected by my fellow
colleagues. As well as chair the Special Education Sub Committee, Budget
and Finance Sub Committee, Health, Safety and Security Sub Committee and
the Ad Hoc Committee for Channel 22.
LIONS Club Member 2009
Member of Quincy chapter of this international service organization
dedicated to aiding the blind and visually impaired and championing
humanitarian relief projects around the world.
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