Marketing Manager

Paula T. Tokar

** ******** ******, **********, *************, 02050

323-***-**** *****.*****@*****.***

Objective

I am seeking a position which utilizes my strong interpersonal and strategic

communication skills. My particular area of interest is in marketing

communications.

Key Skills

Proficient with a vast array of technologies, concepts and new media tools,

including:

MS Office Suite: Word, Excel, Access, OneNote, PowerPoint, Outlook.

Google Suite: Gmail, Google Docs, Calendar, Reader.

Windows & Mac Platforms

Design Tools: Adobe CS-4, Dreamweaver, FrontPage, WordPress

Information Management Tools: Siebel CRM Database, Kintera Fundraising Database,

Google Analytics.

Online Marketing Tools: Facebook Ads, Blog Ads

Online Communications Tools: Facebook, Twitter & Twitter desktop platforms, E-mail

marketing, Bandzoogle, FanBridge, LinkedIn, blog sites.

Other: Fluent in Polish, conversational in German and Slavic languages.

Education

Master of Science in Communications Management - Current 3.86 GPA

SIMMONS COLLEGE, Boston, Massachusetts

2009 to present

Certification in Polish Language & Composition

JAGELLONIAN UNIVERSITY, Krakow, Poland

Summer 2003

Bachelor of the Arts in Communication, focus in Marketing

RUTGERS UNIVERSITY, School of Communication, New Brunswick, New Jersey

2001 to 2006

Work Experience

Les Sampou - Singer Songwriter. Norwell, MA.

Online Marketing Manager

April 2010 to Present

Online communications management. Leveraged social networking sites, including

Facebook, Twitter, MySpace and CDBaby, in order to increase fan base and loyalty.

SEO & SEM: Created meta tags and leveraged analytical data in order to optimize

search engine hits.

Created and managed a bi-weekly HTML formatted fan newsletter.

Worked with the musician to create a web based "song club," which created

increased revenue and online presence.

Drafted press releases, created press kits and communicated with media, bloggers

and podcasters to secure artist features.

Various Organizations

Service Learning & Consulting Positions

November 2008 to Present

Kill 'em Dirty Handmade, Marshfield, MA: Designed products, branding, and

communications strategies for a line of handmade accessories.

Women's Quest, Boulder, CO: Based on analysis of organization's existing

conditions, created online marketing & social media strategies.

Boston Women's Fund, Boston, MA: Strategic rebuilding of overall public

communications strategies.

The American Heart Association. Syracuse, NY.

Matching Gifts Specialist

June 2006 to June 2008

Created a matching gifts initiative and which aided field staff and ensured that

matching revenues were at their full potential for over one hundred annual events.

Processed approximately 1000 matching gifts from pledge to payment on a monthly

basis.

Developed and implemented successful internal and external communications

strategies to establish and strengthen donor relationships.

Assisted in the organization of approximately 20 annual events.

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