Sales Account Executive
Resume:
Renee Sevilla
***** ******* ***** ****, **********, CA 91326
********@*****.**.***
Skills
New Business Development . B2B Sales . Customer Retention
Management Programs . Strategic Market Planning . Project
Management . Database Marketing . Marcom . Advertising .
Product Development . Search Engine Optimization . Public
Relations . Pay Per Click Campaigns . Multi Channel Marketing
Experience
Account Executive - Beemak Plastics
September 2009 - Current
As an account executive at Beemak Plastics, I am responsible for
prospecting and securing clients in new markets, researching new
marketing and advertising opportunities, introducing clients to new
POP hardware options through presentations and product training,
building relationships with ASI and PPAI prospects, as well as
attending all tradeshows and working show leads to build ROI. My
number one focus is to identify and penetrate high growth companies
utilizing my proven prospecting techniques.
Selected Accomplishments:
. Identified new revenue streams in the printing industry on
the West Coast through cold calls, sales presentations,
tradeshows, and advertising to build brand awareness.
. Due to the influx in sales generated through this program,
Beemak is moving inventory into their California facility to
handle the increase in demand.
Account Executive - SuperColor Digital September
2007 - September 2009
My experience at SuperColor Digital allowed me to manage the
complete sales cycle. I researched, prospected, cold called and
made sales presentations to build a book of business; I listened
attentively to prospects' expectations and developed product
packages to fulfill their needs; I quoted custom structures and
large POP banner projects and was persistent to capture the sale.
And I managed the job from start to finish within the production
facility.
Selected Accomplishments:
. Built a customer base to $550,000 in the first year.
. Identified key customers through cold calls, email
campaigns and sales presentations with a focus on top
targeted distributors.
Account Executive - Moss Inc. (originally Nichols Inc.)
April 2003 - September 2007
At Nichols Inc., I had the opportunity to build the California
territory from the ground up. Within 6 months of my arrival, the
company saw the territory double due to my constant pursuit of new
business. I continued to build the territory by developing loyal,
trusting relationships with accounts through a consultative selling
approach. I was responsible for marketing and researching new
business opportunities, product training and presentations, quoting
and securing large projects and handling all client issues to
resolution.
Renee Sevilla
2-2-2
Selected Accomplishments:
. Surpassed monthly, quarterly and annual sales goals.
. Built the territory from $400,000 annually to $2,100,000 in
3 years, and received Top Achiever Award annually.
. Competed with manufacturers selling the same products and
was able to achieve client trust and loyalty.
Marketing Director - Abex Display Systems
October 1995 - April 2003
As the Marketing Director for Abex, I was responsible for creating
the companies first website, developing advertising campaigns,
managing a lead generation program, design, writing and editing all
sales collateral, producing and directing company events and
tradeshows and launching new products.
Selected Accomplishments:
. Developed marketing plans and drove all marketing programs
for a multimillion-dollar tradeshow manufacturer increasing
sales upwards of 25%-30% annually for 6 consecutive years.
. Successfully built the brand names and company image across
the country through pivotal marketing, advertising, social
networking and public relations campaigns.
. Managed website development and all SEO and PPC programs
including tracking and day-to-day maintenance.
. Initiated sales incentive programs to motivate over 150
distributors worldwide.
. Orchestrated strategic alliance relationships for cross
promotions into other market segments.
. Introduced new products and facilitated all aspects of
launch from branding, price, packaging and promotions.
. Managed the design and wrote technical and creative copy
for all marketing, sales and catalog materials.
. Produced, designed and implemented yearly tradeshows and
events that won several Best of Show awards.
. Coordinated marketing programs and events for an
international office.
Computer Skills - Advanced
Microsoft Office - Word, Excel, Powerpoint, Entourage
Outlook Express
CRM Programs including Salesforce, Act and Filemaker
Education
California State University Long Beach
Bachelor of Arts in Public Relations, minor in Marketing
Graduated with honors receiving the Professional Promise Award
Member of ISES, EDPA and POPAI
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