Manager Supply Chain

Mark R. Anderson

**** **** ***** *****, *********, OH 44685

330-***-**** ? *****@***.**.*** ?

http://www.linkedin.com/in/mark1anderson

PRODUCT & BRAND MANAGEMENT / BUSINESS DEVELOPMENT

Demonstrated product vision and innovation, new business development, and

brand equity enhancement. Proven record of new product development and

implementing creative marketing strategies for leading brands that resulted

in significant sales and earnings growth.

Core Competencies:

Strategic Planning Value Proposition

Business Case Development Cross-Functional Development Teams

Pricing / Margin Optimization Models Promotional and Instructional Videos

Marketing Communications Strategy Clinical Education & Research Strategy

Supply Chain Incentive Programs Special Events Marketing

Sales Training and Collateral Materials Web Communications Strategy and Tactics

ACHIEVEMENTS

. Developed and introduced a unique resistance bar clinically proven

effective in the treatment of Tennis Elbow and featured by the New York

Times and Readers' Digest in 2009, resulting in 400% annual incremental

sales increase. (FlexBar )

. Developed an innovative, progressive hand therapy product for post

surgical rehabilitation and occupational therapy that has sustained its

leadership position for over 10 years due to its unique appearance, feel,

and system of progression. (Thera-Band Hand Exerciser)

. Patented and introduced the first microprocessor controlled dental

amalgamator mixing system, a multi-million dollar business which has

remained the industry standard for over 20 years. (KERR AutoMix / KERR

OptiMix)

. Built a partnership with a 3rd party publisher and created a significant

business for deployed military personnel worldwide with a compact, low-

cost kit providing high quality instruction for fitness. (U.S.

Department of Defense)

. Created 3 original websites that established the first 24/7 supply chain

link product information resource and research and education database,

with visits from over 60 countries.

PROFESSIONAL EXPERIENCE

Hygenic Corporation, Akron, OH

1994 - 2010

Medical device manufacturer and marketer of topical analgesics and physical

therapy products to clinical and consumer markets.

Product Manager, Therapy Products 2007 - 2010

Responsible for Thera-Band Stations, Hand Therapy, Aquatics, Free Weights.

Promotion of a clinical research study in 2009 stimulated a 30% increase

in the Hand Therapy category.

Director of Marketing, Therapy / Topicals Analgesics Acquisition 1998 -

2007

Introduced 5 new product categories of Thera-Band products, including

aquatics, balance products, hand therapy, mats, and exercise stations.

Developed brand integration strategy, research and education plan, and

developed strategic marketing plans.

Marketing Manager, Hygenic Dental Division 1996 - 1998

Directed product education, trade events and supply chain programs for

Hygenic Dental Dam and Endodontic products.

Business Development Manager 1994 - 1996

Developed corporate account sales of dental dam and Endodontic products.

Sybron Dental Specialties, Glendora, CA

1984 - 1994

Medical device manufacturer and marketer of high technology dental, dental

implant, and infection prevention medical devices.

Senior Product Manager 1993 -

1994

Corporate offices moved to California following corporate reorganization.

Sybron / Kerr, Romulus, MI

Product Manager 1987 - 1993

Managed $50M amalgam alloys and Endodontic instrument and materials

business, including Tytin , Contour , and Sybraloy Amalgam Alloys and

KERR K-Flex Instruments. Developed and introduced KERR AutoMix

Amalgamator that reduced product complaints 40%.

National Accounts Manager 1984 - 1987

Supply chain national accounts manager, developed national group practice

program for multi-practitioner offices.

EDUCATION

Bachelor of Science (BS) in Industrial Management

Krannert School of Management, Purdue University, West Lafayette, IN

U.S. PATENTS

#5,184,893, Dental Computerized Mixing Device, February 9, 1993[pic]

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