Project Manager Assistant

MARLENE C. BACIGALUPI

**** ** ***** ***, ***. *04, Doral, FL 33178 ( 305-***-**** (

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EDUCATION

Master of Business Administration, May 2007

Concentration: Management and Marketing

University of Miami, Coral Gables, FL

Bachelor of Arts, May 2004

Major: Psychology - Minor: Sociology

University of Miami, Coral Gables, FL

AREAS OF EXPERTISE

. Budget Responsibility, POS development, Emerging Brands, Event

Management

EXPERIENCE

Bacardi USA, Miami, FL

Assistant Brand Manager Emerging Brands (Tequila Cazadores & 42Below

Vodka) July 2007 - July 2009

. Implemented business plans and marketing programs for multiple brands

resulting in +14% revenue growth YTD through June 2009 (Tequila

Cazadores)

. Led cross-functional departments and agencies to deliver materials and

execute events in support of national sponsorships with key partners

such as UFC and Pottery Barn

. Administered and coordinated $11 million A&P budget and monthly

accrual process

. Led in development of digital program for Tequila Cazadores including

brand website, web banners, mobile and branded application on Facebook

expected to drive up web traffic by 200% per month

. Managed coordination of national bartender competition (42Below Vodka

Cocktail World Cup) including PR component, development of POS

materials and execution of final events across 9 major US cities

. Implemented launch of new product (42Below Passionfruit Flavored

Vodka) by successfully creating business case, interfacing with

Operations team regarding production details and providing sales force

with the necessary tools to launch in their markets

. Provided in depth review of business performance and presented it to

Executive team on a monthly basis

Axiss Advertising & Design, Miami, FL

Project Manager, June 2006 - July 2007

. Created and maintained a network of boutique advertising agencies

across Latin America, Global Creative Network (GCN), by contacting and

maintaining correspondence of prospect and member agencies

. Coordinated official launch of the GCN network including seminars,

reception, invitations and press releases in English and Spanish

University of Miami, School of Business, Office of Alumni Relations,

Coral Gables, FL

Program Coordinator, September 2004 - August 2005

. Assisted in coordination of events held by the School of Business,

such as Marketing Day

. Worked with students in scheduling appointments, assisting in events

for clubs such as the pre-law ambassadors and conducting senior

surveys

. Accomplished in depth statistical analysis of UM students' GMAT Scores

SKILLS/ACHIEVEMENTS

. Fluent in verbal/written communications in both English and Spanish

. Proficient in Microsoft Office and Nielsen Nitro

. Graduate Assistant for the University of Miami School of Business

Accounting Department

. Research Assistant for the 2005 Florida Census of Women Directors and

Executive Officers

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