Objective
To obtain a challenging position in Marketing or Communications where I can
utilize my skills and education to the fullest.
Work experience
Fort Lauderdale, FL
Marketing Manager
Responsible for creating and executing marketing plans for Agency branding.
Worked with reps of all levels in five different locations on individual
marketing plans. Created marketing collateral such as flyers, brochures,
and ads for rep and Agency use. Conducted monthly Marketing Orientation
classes for all new hires. Worked extensively with reps on increasing
prospects thru relationship marketing as well as cold source marketing.
Helped reps identify and market to special niche markets within their
clients and prospects. Updated, maintained, and marketed Agency website,
increasing traffic and exposure to double digit growth. Coordinated and
attended local industry events to help market the Agency and individual
reps. Created and distributed quarterly newsletter to communicate key
messages and news to the Agency, as well as daily email and print internal
communications.
11/03 - 10/08 New York Life Insurance Co.
New York, NY
Marketing and Communications Consultant
Responsible for communications design and distribution, newsletter
mailings, leads distribution, support, and customer service to the field.
Maintained intranet site. Planed and coordinated recruiting and sales
events/campaigns. Handled all administrative duties, invoice processing,
and record keeping. Point person for designing and maintaining inventory of
promotional items. Maintained Sales and Resource Guides. Managed the
translation and design process of materials into Spanish and Portuguese.
Worked with Products area in the generation of new materials. Maintained
inventory levels of all print materials. Developed and approved recruiting
and sales advertisement for the field. Created and distributed marketing
and promotional materials: banners, flyers, e-mails, and print
communications. Handled all administrative tasks for special projects.
Utilized advanced HTML, creative writing, and communications skills.
04/01 - 8/03 Associated Business Publications, International
New York, NY
Copy Editor/Listings Manager
Wrote, edited, and maintained all print and online advertisements for
Commercial News USA, an international trade magazine. Responsible for
database administration of all ad materials. Maintained all financial data
in Access. Provided upper management with financial reports in Access,
Excel, and Word. Updated media information kits for prospective clients.
02/98 - 04/01 Jobson Publishing, LLC
New York, NY
Continuing Education Processing Manager
Acting Administrator of Ceutrak database (Delphi system), responsible for
its maintenance, accuracy, and integrity. Provided upper management with
weekly/monthly/yearly analysis and accounting reports, and statistical
data. Managed day-to-day operations: training, supervision, and
productivity of data entry/clerical staff. Tracked all CME programs through
the accreditation process. Maintained all CE/CME program files. Developed
and maintained a Standard Operating Procedures Handbook.
Education
1996 - 2000 City College of New York
New York, NY
Marketing major with a specialization in Management and Administration
Special Skills
Technology skills: Excel, Word, Outlook, HTML, Lotus Notes, PhotoShop,
Dreamweaver, Access, PowerPoint, QuarkXpress, Corel Draw, WordPerfect,
FileMaker Pro, InDesign, Quicken, Structured Query Language (SQL), database
administration. Excellent typing (75 wpm), communication and leadership
skills. Motivated team player. Fluent in English and Spanish.
References Furnished Upon Request