ENRIQUE BENITEZ
***** ******** **** **** ******, TEXAS 77379
www.eb-work.com abmcg5@r.postjobfree.com 832-***-**** (Mobile)
PROFESSIONAL PROFILE
Bilingual, Creative Brand Marketing Director - with +10 years of
progressive experience in advertising, development, account management,
sales, media buying, and substantial expertise in the following areas:
? Masterful in all technical aspects of award-winning creative
direction and production, including conceptualization, research,
organization, design, interpretation, and delivery of visual galleys, and
promotions for clients of professional advertising and marketing
communications company; design corporate identities, branding campaigns,
publications, signage, tradeshows, interactive, online marketing
materials and campaigns for target markets
? Polished in the integration of brand marketing and technology;
incorporate client ideas to create business solutions that promote
strategic brand optimization resulting in achievement of client goals;
proven leadership and project management skills collaborating with
multidisciplinary teams
? Fluent in Spanish and English; articulate, with excellent
interpersonal and liaison abilities; skillfully work with and treat
individuals of multicultural backgrounds with diplomacy and respect;
fully knowledgeable of sensitive business protocols, especially with
Hispanic and Latin American clients
? Expertly create groundbreaking marketing campaigns for energy,
communications and technology corporations; financial institutions;
hospital systems; legal associations; real estate interests; non-profit;
education and airline and transportation industries with proven track
record of successful brand awareness, market development and increase on
product or service demand
? Successful in strategic B2B and B2C marketing development and sales,
increasing advertising sales 70% for a media account in 2008; creating a
new on-line marketing strategic technique to contact and close sales with
executives, media buyers, and marketing directors in key markets
? Advanced computer skills and social media integration: Personally
designed www.eb-work.com to show body of work PLATFORMS: Macintosh & PC;
LANGUAGES: HTML; DHTML; Javascript; Actionscript; PRINT SOFTWARE:
InDesign CS4; QuarkXPress; PhotoShop CS4; Illustrator CS4; ONLINE /
MULTIMEDIA: Dreamweaver CS4; Fireworks CS4; Flash CS4; CRM; Social Media;
SEO; PPC; Analytics, iab, & W3C standards: WORD PROCESSING; MS Word;
Excel; PowerPoint
1 CAREER OVERVIEW
2 MANAGER AND DEVELOPMENT DIRECTOR FOR PRIVATE SCHOOL
ARCHDIOCESE GALVESTON-HOUSTON CATHOLIC SCHOOL, HOUSTON, TEXAS 2010-PRESENT
? Development Director in-charge of new marketing programs addressed to
increase enrollment, endowment participation, and fundraising.
Successfully increasing 80% of enrollment.
? Creative and Communication Director of web, email CRM development,
and print promotional vehicles that facilitated handling of statistical
data, brand awareness and merchandising.
? Office staff and Administration Management, creating a new follow-up
system that ensured prompt collection of funds and business growth.
3
4 CREATIVE DIRECTOR FOR PRINT & DIGITAL MEDIA
QUANTUM SUR, INC., HOUSTON, TEXAS 1999-2009
? Manage and direct all aspects of art department for print and digital
media, reporting directly to CEO. Responsible for creation and production
of publications, marketing printed and online materials, location
systems, interactive solutions and websites for this marketing and
communications agency.
? Developed a new successful marketing and development strategy;
respond to inquiries from accounts regarding advertising sales, initiate
proposals, negotiate contracts, and close sales.
? Designed and created of state-of-the-art multimedia tools, programs
and applications.
KEY ACCOMPLISHMENT:
? Received high praise for first of its kind worldwide interactive
tutorial for Hewlett-Packard Global Accounts, a multi-million dollar
sales management program.
? Serve as creative director for the Houston Bar Association's legal
journal, The Houston Lawyer.
KEY ACCOMPLISHMENTS:
? Significantly improved positioning and brand image of The Houston
Lawyer magazine and online services, resulting in an increase of 70%
in sales, and state and local awards.
? Received letter of commendation from the Houston Bar Association for
unparalleled knowledge, creativity, and outstanding professionalism of
client account.
1 PRIOR EXPERIENCE
5 CONSULTING AND ART/CREATIVE DIRECTION
BRAND MARKETING: 1996-2010
? Created corporate identities for on-line Texas statewide directory;
U.S. international IT service provider company; and a major lumber
company, and local textile manufacturer in Mexico.
? Created new image design and internal signage for nationwide
recognized commercial center in Puebla, Mexico.
LOGISTICS: 2007-2009
? Conducted geographical research and designed highly sophisticated
location systems within maps for in-flight magazine of high profile
airline corporation promoting stories for travel destinations.
INDUSTRIAL DESIGN AND SIGNAGE: 1996-1998
? Created industrial signage for a nationwide textile manufacturer and
one campus of the second largest private university in Mexico.
6 COMMUNITY DEVELOPMENT COORDINATOR
1
CITY HALL, PUEBLA, MEXICO 1998-1999
? Served as community liaison between government officials, engineers
and low-income residents of the communities. Interviewed residents and
conducted needs assessments regarding services. Made recommendations and
submitted quotes, and followed up to ensure completion of projects.
EDUCATION
1 CERTIFIED DIPLOMA / BACHELORS DEGREE - GRAPHIC DESIGN, EMPHASIS IN BRAND
MARKETING
1 UIA MEXICO, PUEBLA, MEXICO 1997
< Graduated with honors. Five years of study translates to bachelor's
degree recognized in the U.S.
1
2 PROFESSIONAL DEVELOPMENT
2 ROTARY STUDY GROUP EXCHANGE 1998
< Chosen by the Rotary Club to participate in a program dedicated to youth
and education. Traveled and toured manufacturing facilities in Raleigh,
Rocky Mount, Goldsboro, Elizabeth City, and Washington, North Carolina to
be mentored about industrial processes and economic development.
1 MEMBERSHIPS
American Marketing Association Since 2008
eMarketing Association Network Since 2008
The International Council of Graphic Design Associations Since 2007
VOLUNTEERISM
. Assisted on event development, website and newsletter design at a
north Houston Catholic Church.